CONSOLIDATED STATEMENT OF OPERATIONS (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Income Statement [Abstract]
Net sales	$ 517,689	$ 724,054	$ 2,231,861	$ 846,280
Cost of Sales	406,757	407,045	1,871,643	563,472
Gross Profit	110,932	317,009	360,218	282,808
Operating expenses
Selling and marketing	752,151	303,147	1,837,049	434,319
General and administrative	1,321,227	592,706	3,217,873	1,715,864
Total operating expenses	2,073,378	895,853	5,054,922	2,150,183
Operating Loss	(1,962,446)	(578,844)	(4,694,704)	(1,867,375)
Other Expense
Change in fair value of derivative liability	(489,425)		(595,030)
Interest expense	684,206	1,381	1,064,823	1,794
Other expense				23,475
Net loss	$ (2,157,227)	$ (580,225)	$ (5,164,497)	$ (1,892,644)
Basic and diluted net loss per share	$ (0.08)	$ (0.02)	$ (0.19)	$ (0.09)
Weighted average common shares outstanding, basic and diluted	27,844,438	25,031,160	27,355,426	21,453,816