SHAREHOLDERS' EQUITY

3 Months Ended

Mar. 31, 2013

Shareholders Equity

SHAREHOLDERS' EQUITY

 On January 18, 2013, upon the filing of the Amendment to the Articles of Incorporation, the Company converted 1,544,565 shares of Series A Preferred issued to former True Drinks shareholders into 25,304,017 post-split shares of the Company’s common stock.

Between January and March 2013, the Company issued 209,800 shares of its common stock to certain accredited investors in connection with bridge loans made to the Company.  Such loans have short-term maturities of approximately four months.  The Company expensed the fair value of the common stock issued of $157,350 to interest expense immediately.

In March 2013, the Company issued 38,250 shares of its common stock in connection with two consulting agreements.  The Company expensed the fair value of the common stock issued of $38,250 to consulting expense