CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010
Income Statement [Abstract]
Net sales	$ 1,266,742	$ 2,274,337
Cost of goods sold	699,136	786,563
Gross profit	567,606	1,487,774
Operating expenses:
Selling and marketing expenses	1,668,053	2,246,126
General and administrative expenses	1,701,041	2,269,329
Research and development expenses	290	13,330
Depreciation and amortization	18,492	35,473
Total operating expenses	3,387,876	4,564,258
Net (loss) from operations	(2,820,270)	(3,076,484)
Other income (expense)
Interest income	179	617
Interest (expense)	(1,130,960)	(346,541)
Gain on debt forgiveness	4,900
Gain on disposal of asset		3,570
Total other income (expense)	(1,125,881)	(342,354)
Net (loss)	$ (3,946,151)	$ (3,418,838)
Net (loss) per common share Basic and diluted net (loss) per share	$ (0.09)	$ (0.20)
Weighted average common shares outstanding, basic and diluted	44,397,020	17,331,855