Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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- Definition

The amount of expense related to exclusivity obligation for the period.

+ Details

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- Definition

Payment made during the period to extend the period of exclusivity as of the reporting date.

+ Details

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- Definition

Percentage of holding in strategic partners voting capital.

+ Details

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- Definition

The aggregate amount assigned to a major class of finite-lived intangible assets acquired either individually or as part of a group of assets (in either an asset acquisition or business combination). A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of a company.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 142
-Paragraph 44
-Subparagraph a(1)
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 1
-Subparagraph (a)(1)
-URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16265-109275

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- Definition

The calculated weighted-average amortization period of a major class of finite-lived intangible assets acquired during the current period either individually or as part of a group of assets (in either an asset acquisition or business combination). A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of a company.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 142
-Paragraph 44
-Subparagraph a(3)
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 1
-Subparagraph (a)(3)
-URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16265-109275

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Statement of Position (SOP)
-Number 93-7
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 720
-SubTopic 35
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

+ Details

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STRATEGIC PARTNERSHIPS (Details Textuals) (BRL) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008
Partnership [Line Items]
Payment related to exclusivity obligation - CBD (Note 34)	0	550	0
Advertising expenses	677	514	373
Magazine Luiza [Member]
Partnership [Line Items]
Percentage of Holding in Strategic Partners Voting Capital		50.00%
Payment Related To Extend the Period of Exclusivity		250
Acquired Finite-lived Intangible Asset, Amount		250
Acquired Finite-lived Intangible Asset, Weighted Average Useful Life		20
Companhia Brasileirade Distribuicao [Member]
Partnership [Line Items]
Percentage of Holding in Strategic Partners Voting Capital		50.00%
Payment Related To Extend the Period of Exclusivity		50
Acquired Finite-lived Intangible Asset, Amount		50
Acquired Finite-lived Intangible Asset, Weighted Average Useful Life		20
Marisa S.A [Member]
Partnership [Line Items]
Acquired Finite-lived Intangible Asset, Amount			120
Acquired Finite-lived Intangible Asset, Weighted Average Useful Life			120
Lojas Americanas S.A and Bwu Comercioe Entretenimento S.A [Member]
Partnership [Line Items]
Acquired Finite-lived Intangible Asset, Amount			51
Acquired Finite-lived Intangible Asset, Weighted Average Useful Life			240
Coelho Da Fonseca Empreendimentos Imobiliarios Ltda [Member]
Partnership [Line Items]
Acquired Finite-lived Intangible Asset, Amount			94
Acquired Finite-lived Intangible Asset, Weighted Average Useful Life			124
Advertising expenses			30
Dafra Da Amazonia Industria E Comercio Ltda [Member]
Partnership [Line Items]
Acquired Finite-lived Intangible Asset, Amount			20