X0303 4 2010-01-29 false 0000047111 HERSHEY CO HSY 0001131665 DAVIS GEORGE F 100 CRYSTAL A DRIVE HERSHEY PA 17033 false true false false SVP CIO Common Stock 911.648 I 401(k) Plan Common Stock 2010-01-29 4 M false 9530 0 A 23109 D Common Stock 2010-01-29 4 F false 4095 36.19 D 19014 D Deferred Performance Stock Units 0 2010-01-29 4 M false 9530 0 D Common Stock 9530 0 D The total amount of securities reported as indirectly owned by the reporting person includes 5.742 shares acquired from December 1, 2009 through January 21, 2010, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated January 21, 2010, provided by the Plan Trustee. Each Deferred Performance Stock Unit is equivalent to one share of Common Stock of The Hershey Company. See Footnote (2) above. See Footnote (2) above. The reporting person received payment for the Deferred Performance Stock Units in an equal number of shares of the Company?s Common Stock on January 29, 2010. See Footnote (5) above. George F. Davis 2010-01-29