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STOCK-BASED AWARDS (Tables)
9 Months Ended
Sep. 30, 2020
Share-based Payment Arrangement [Abstract]  
Summary of Stock Based Compensation Stock-based compensation expense is classified within the corresponding operating expense categories on our consolidated statements of operations as follows (in thousands):
 
Three months ended
September 30,
 
Nine months ended
September 30,
 
2020
 
2019
 
2020
 
2019
Cost of goods sold — retail
$
50

 
$
55

 
$
153

 
$
156

Sales and marketing
(76
)
 
486

 
621

 
1,460

Technology
460

 
1,428

 
1,822

 
4,325

General and administrative
2,189

 
2,498

 
5,760

 
7,682

Total stock-based compensation
$
2,623

 
$
4,467

 
$
8,356

 
$
13,623


Summary of Restricted Stock Award Activity
The following table summarizes restricted stock award activity during the nine months ended September 30, 2020 (in thousands, except per share data):
 
Nine months ended
September 30, 2020
 
Units
 
Weighted
Average
Grant Date
Fair Value
Outstanding—beginning of year
1,051

 
$
26.22

Granted at fair value
478

 
9.82

Vested
(696
)
 
23.50

Forfeited
(156
)
 
24.72

Outstanding—end of period
677

 
$
17.78