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STOCK-BASED AWARDS (Tables)
3 Months Ended
Mar. 31, 2020
Share-based Payment Arrangement [Abstract]  
Summary of Stock Based Compensation
Stock-based compensation expense is classified within the corresponding operating expense categories on our consolidated statements of operations as follows (in thousands):
 
Three months ended
March 31,
 
2020
 
2019
Cost of goods sold — retail
$
53

 
$
47

Sales and marketing
389

 
441

Technology
915

 
1,227

General and administrative
1,911

 
2,270

Total stock-based compensation
$
3,268

 
$
3,985

Summary of Restricted Stock Award Activity
The following table summarizes restricted stock award activity during the three months ended March 31, 2020 (in thousands, except per share data):
 
Three months ended
March 31, 2020
 
Units
 
Weighted
Average
Grant Date
Fair Value
Outstanding—beginning of year
1,051

 
$
26.22

Granted at fair value
436

 
9.03

Vested
(671
)
 
23.96

Forfeited
(79
)
 
28.35

Outstanding—end of period
737

 
$
17.88