Consolidated Statements of Operations (USD $) In Thousands, except Per Share data	3 Months Ended		9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
Revenue, net
Direct	$ 34,749	$ 47,508	$ 116,353	$ 140,458
Fulfillment partner	204,989	197,912	623,847	600,545
Total net revenue	239,738	245,420	740,200	741,003
Cost of goods sold
Direct(1)	32,472	43,174	105,733	124,192
Fulfillment partner	168,893	160,868	506,240	486,583
Total cost of goods sold	201,365	204,042	611,973	610,775
Gross profit	38,373	41,378	128,227	130,228
Operating expenses:
Sales and marketing(1)	13,822	15,626	42,902	44,084
Technology(1)	17,171	14,186	50,639	42,312
General and administrative(1)	15,321	14,742	50,032	44,151
Restructuring				(136)
Total operating expenses	46,314	44,554	143,573	130,411
Operating loss	(7,941)	(3,176)	(15,346)	(183)
Interest income	23	55	121	111
Interest expense	(662)	(668)	(1,968)	(2,230)
Other income, net	553	387	962	1,410
Loss before income taxes	(8,027)	(3,402)	(16,231)	(892)
Provision (benefit) for income taxes	(240)	(44)	(202)	78
Net loss	(7,787)	(3,358)	(16,029)	(970)
Deemed dividend related to redeemable common stock		(23)	(12)	(99)
Net loss attributable to common shares	$ (7,787)	$ (3,381)	$ (16,041)	$ (1,069)
Net loss per common share-basic:
Net loss attributable to common shares-basic (in dollars per share)	$ (0.33)	$ (0.15)	$ (0.69)	$ (0.05)
Weighted average common shares outstanding-basic (in shares)	23,276	23,060	23,253	23,006
Net loss per common share-diluted:
Net loss attributable to common shares-diluted (in dollars per share)	$ (0.33)	$ (0.15)	$ (0.69)	$ (0.05)
Weighted average common shares outstanding-diluted (in shares)	23,276	23,060	23,253	23,006