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ACCOUNTING POLICIES (Details 3) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Depreciation and amortization      
Total depreciation and amortization, including internal-use software and website development $ 16,009,000 $ 16,350,000 $ 14,580,000
Goodwill      
Goodwill 2,784,000 2,784,000  
Cost of goods sold-direct
     
Depreciation and amortization      
Total depreciation and amortization, including internal-use software and website development 470,000 714,000 1,179,000
Technology
     
Depreciation and amortization      
Total depreciation and amortization, including internal-use software and website development 14,177,000 14,433,000 12,489,000
General and administrative
     
Depreciation and amortization      
Total depreciation and amortization, including internal-use software and website development 1,362,000 1,203,000 912,000
Computer software | Minimum
     
Fixed assets      
Life 2 years    
Computer software | Maximum
     
Fixed assets      
Life 3 years    
Computer hardware
     
Fixed assets      
Life 3 years    
Furniture and equipment | Minimum
     
Fixed assets      
Life 3 years    
Furniture and equipment | Maximum
     
Fixed assets      
Life 5 years    
Internal-use software and website development
     
Additional Disclosure      
Capitalized costs 8,200,000 9,600,000  
Amortization of capitalized costs $ 8,200,000 $ 8,000,000