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Stock-based Compensation and Awards Summary of assumptions used (Details) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Number of Options, Options granted     534,870  
Stock Option [Member]
       
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Expected Term (in years) 5 years 5 months 23 days 5 years 9 months 7 days    
Volatility 48.00% 44.70%    
Interest Rate 0.72% 1.73%    
Dividend yield 0.00% 0.00% 0.00% 0.00%
non employee stock options [Member]
       
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Number of Options, Options granted   400,000    
Share-based Compensation 446,000      
Expected Term (in years)   10 years    
Volatility   52.40%    
Interest Rate   2.09%    
Dividend yield   0.00%    
Minimum | Stock Options
       
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Expected Term (in years)     5 years 5 months 23 days 5 years 5 months 27 days
Volatility     47.90% 44.70%
Interest Rate     0.72% 1.73%
Maximum | Stock Options
       
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Expected Term (in years)     5 years 7 months 6 days 5 years 9 months 7 days
Volatility     48.70% 45.00%
Interest Rate     1.03% 2.48%