On August 10, 2016, we announced the launch of Project Centennial, a comprehensive business and operational review. We identified opportunities to enhance revenue growth, streamline operations, improve efficiencies, and make investments that strengthen our competitive position and improve margins over the long term. We began Project Centennial with an evaluation of our brands, product mix, and organizational structure. We then developed strategic priorities to help us capitalize on retail and consumer changes. The primary objective is to improve margins and profitably grow revenue over time. These priorities are as follows:

Reduce costs to fuel growth. The company is focusing on reducing costs in our purchased goods and services initiative and our supply chain optimization plan. Purchased goods and services operations have been centralized to create standardization and develop consistent policies and specifications. Supply chain optimization intends to reduce operational complexity and capitalize on scale. This initiative includes, and will continue to include, consulting and other third-party costs as we finalize the organizational structure. We incurred $2.2 million and $8.6 million for these non-restructuring consulting costs during the twelve and twenty-eight weeks ended July 14, 2018, respectively. There were no consulting costs during the twelve and twenty-eight weeks ended July 13, 2019.

Develop leading capabilities. On May 3, 2017, the company announced an enhanced organizational structure designed to provide greater focus on the company’s strategic objectives, emphasize brand growth and innovation in line with a national branded food company, drive enhanced accountability, reduce costs, and strengthen our long-term strategy. The new organizational structure established two BUs, Fresh Bakery and Snacking/Specialty, and realigned key leadership roles. The new structure also provided for centralized marketing, sales, supply chain, shared-services/administrative, and corporate strategy functions, each with more clearly defined roles and responsibilities. Transition to the new reporting structure was completed in the first quarter of fiscal 2019 and the company is now reporting our financial results in one operating segment. See Note 1, Basis of Presentation, of Notes to Condensed Consolidated Financial Statements of this Form 10-Q for a description of our segment presentation.

We began relocating certain employees during the third quarter of fiscal 2017 as we transitioned to the new structure. Reorganization costs are recognized in the restructuring charges line item on the Condensed Consolidated Statements of Income.

On July 17, 2017, the company commenced a voluntary employee separation incentive plan (the “VSIP”). The VSIP was implemented as part of our effort to restructure and streamline operations and better position the company for profitable growth. The VSIP election period closed on September 25, 2017 and resulted in approximately 325 employees accepting the offer. The separations began on September 7, 2017, and were substantially complete by the end of fiscal 2017. We recorded a credit of $0.6 million during the twenty-eight weeks ended July 14, 2018. These charges consisted primarily of employee severance and benefits-related costs and are recorded in the restructuring charges line item on our Condensed Consolidated Statements of Income.

Reinvigorate core business. This objective is to invest in our brands to align brands to consumers to maximize our return on investment. We expect to incur significant incremental marketing costs annually for brand development. These costs will not be restructuring and will be recognized as incurred. Project Centennial is expected to be completed by our fiscal 2021.

The company recognized impairment charges related to manufacturing line closures in the first quarter of fiscal 2019 and for a closed plant recorded in assets held for sale during the second quarter of fiscal 2019. The plant is being sold to streamline our core operations. This is recorded in the restructuring and related impairment charges line item on our Condensed Consolidated Statements of Income. The company continues to explore additional opportunities to streamline our core operations, but as of July 13, 2019, we cannot estimate the additional costs expected to be incurred for this initiative.

Capitalize on product adjacencies. This initiative focuses on growing market share in underdeveloped markets. Adjacencies are geographic and/or product categories that are expected to leverage our competitive advantages. This can be achieved either organically with our high-potential brands or through strategic acquisitions. As of July 13, 2019, we cannot estimate the costs expected to be incurred for this initiative.

The tables below present the components of costs associated with Project Centennial for the twelve and twenty-eight weeks ended July 13, 2019 and July 14, 2018 (amounts in thousands):

	For the Twelve Weeks Ended		For the Twenty-Eight Weeks Ended
	July 13, 2019		July 13, 2019
Restructuring and related impairment charges:
Reorganization costs	$	42	$	253
Impairment of assets		1,252		1,781
Employee termination benefits		753		731
Total Project Centennial restructuring costs	$	2,047	$	2,765

	For the Twelve Weeks Ended		For the Twenty-Eight Weeks Ended
	July 14, 2018		July 14, 2018
Restructuring and related impairment charges:
Reorganization costs	$	801	$	2,313
VSIP		—		(597	)
Employee termination benefits		—		344
Restructuring and related impairment charges (1)		801		2,060
Project Centennial implementation costs (2)		2,215		8,647
Total Project Centennial restructuring and implementation costs	$	3,016	$	10,707

The tables below present the components of, and changes in, our restructuring accruals for the twenty-eight weeks ended July 13, 2019 and July 14, 2018 (amounts in thousands):

	VSIP		Employee Termination Benefits⁽¹⁾			Reorganization Costs⁽²⁾			Total
Liability balance at December 29, 2018	$	174	$	227		$	—		$	401
Charges		—		731			253			984
Cash payments		—		(205	)		(253	)		(458	)
Liability balance (3) at July 13, 2019	$	174	$	753		$	—		$	927

	VSIP			Employee Termination Benefits⁽¹⁾			Reorganization Costs⁽²⁾			Total
Liability balance at December 30, 2017	$	25,022		$	468		$	—		$	25,490
Charges		(597	)		344			2,313			2,060
Cash payments		(24,188	)		(699	)		(2,313	)		(27,200	)
Liability balance (3) at July 14, 2018	$	237		$	113		$	—		$	350