Segment Reporting

6 Months Ended

Jul. 16, 2011

Segment Reporting

Segment Reporting

15. SEGMENT REPORTING

DSD produces fresh and frozen packaged bread, rolls and snack cakes and warehouse delivery produces frozen bread and rolls, tortillas and snack products. The company evaluates each segment's performance based on income or loss before interest and income taxes, excluding unallocated expenses and charges which the company's management deems to be an overall corporate cost or a cost not reflective of the segments' core operating businesses.  The Tasty acquisition discussed in Note 4, Acquisition, is included in the DSD segment because Tasty uses the direct store delivery method for product distribution which satisfies the aggregation criteria with our other DSD segment entities.  Information regarding the operations in these reportable segments is as follows (amounts in thousands):

	FOR THE TWELVE WEEKS ENDED						FOR THE TWENTY-EIGHT WEEKS ENDED
	JULY 16, 2011			JULY 17, 2010			JULY 16, 2011			JULY 17, 2010
SALES:
DSD	$	530,765		$	495,540		$	1,184,996		$	1,149,318
Warehouse delivery		142,346			143,590			334,148			328,535
Eliminations: Sales from warehouse delivery to DSD		(24,330	)		(25,793	)		(61,157	)		(61,886	)
Sales from DSD to warehouse delivery		(6,185	)		(5,621	)		(13,566	)		(13,225	)
	$	642,596		$	607,716		$	1,444,421		$	1,402,742
DEPRECIATION AND AMORTIZATION:
DSD	$	16,167		$	15,463		$	38,034		$	35,565
Warehouse delivery		4,593			4,533			10,649			10,069
Unallocated		138			25			207			24
	$	20,898		$	20,021		$	48,890		$	45,658
INCOME FROM OPERATIONS:
DSD	$	51,339		$	47,787		$	115,558		$	108,470
Warehouse delivery		5,117			11,841			16,448			25,374
Unallocated		(13,345	)		(8,392	)		(27,377	)		(20,568	)
	$	43,111		$	51,236		$	104,629		$	113,276
NET INTEREST INCOME	$	596		$	956		$	2,358		$	2,087
INCOME BEFORE INCOME TAXES	$	43,707		$	52,192		$	106,987		$	115,363

Sales by product category in each reportable segment are as follows (amounts in thousands):

	For the twelve weeks ended July 16, 2011						For the twelve weeks ended July 17, 2010
	DSD		Warehouse delivery		Total		DSD		Warehouse delivery		Total
Branded Retail	$	314,315	$	23,521	$	337,836	$	288,606	$	24,675	$	313,281
Store Branded Retail		91,560		29,294		120,854		81,239		25,404		106,643
Non-retail and Other		118,705		65,201		183,906		120,074		67,718		187,792
Total	$	524,580	$	118,016	$	642,596	$	489,919	$	117,797	$	607,716
	For the twenty-eight weeks ended July 16, 2011						For the twenty-eight weeks ended July 17, 2010
	DSD		Warehouse delivery		Total		DSD		Warehouse delivery		Total
Branded Retail	$	694,052	$	51,427	$	745,479	$	667,057	$	65,653	$	732,710
Store Branded Retail		193,605		68,575		262,180		180,770		46,740		227,510
Non-retail and Other		283,773		152,989		436,762		288,266		154,256		442,522
Total	$	1,171,430	$	272,991	$	1,444,421	$	1,136,093	$	266,649	$	1,402,742