Document and Entity Information - USD ($)	12 Months Ended
	Aug. 31, 2017	May 29, 2018	Feb. 28, 2017
Document and Entity Information:
Entity Registrant Name	Digital Brand Media & Marketing Group, Inc.
Document Type	10-K
Document Period End Date	Aug. 31, 2017
Trading Symbol	dbmm
Amendment Flag	false
Entity Central Index Key	0001127475
Current Fiscal Year End Date	--08-31
Entity Common Stock, Shares Outstanding		745,718,631
Entity Public Float			$ 1,835,083
Entity Filer Category	Smaller Reporting Company
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Document Fiscal Year Focus	2017
Document Fiscal Period Focus	FY