0001398344-24-008325.txt : 20240430 0001398344-24-008325.hdr.sgml : 20240430 20240430135552 ACCESSION NUMBER: 0001398344-24-008325 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240430 DATE AS OF CHANGE: 20240430 EFFECTIVENESS DATE: 20240430 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 ORGANIZATION NAME: IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 24896174 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001126735 XXXXXXXX 03-31-2024 03-31-2024 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 000111622 801-15669 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 04-29-2024 0 121 1471121847 INFORMATION TABLE 2 fp0088159-1_13fhr-table.xml 3M CO COM 88579Y101 244279 2303 SH SOLE 2303 0 0 AT&T INC COM 00206R102 439666 24981 SH SOLE 24981 0 0 ABBOTT LABS COM 002824100 6279829 55251 SH SOLE 55251 0 0 ABBVIE INC COM 00287Y109 9534938 52361 SH SOLE 52361 0 0 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 33656527 97102 SH SOLE 97102 0 0 ADOBE INC COM 00724F101 30691790 60824 SH SOLE 60824 0 0 ALPHABET INC CAP STK CL A 02079K305 45853591 303807 SH SOLE 303807 0 0 ALPHABET INC CAP STK CL C 02079K107 53789956 353277 SH SOLE 353277 0 0 ALTRIA GROUP INC COM 02209S103 564879 12950 SH SOLE 12950 0 0 AMAZON COM INC COM 023135106 61301963 339849 SH SOLE 339849 0 0 AMGEN INC COM 031162100 1973465 6941 SH SOLE 6941 0 0 APPLE INC COM 037833100 109384988 637888 SH SOLE 637888 0 0 AUTOZONE INC COM 053332102 8455877 2683 SH SOLE 2683 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 57569609 136901 SH SOLE 136901 0 0 BERKSHIRE HATHAWAY INC DEL CL A 084670108 5709960 09 SH SOLE 7 0 0 BIOGEN INC COM 09062X103 1522348 7060 SH SOLE 7060 0 0 BLACKROCK INC COM 09247X101 12282902 14733 SH SOLE 14733 0 0 BOOKING HOLDINGS INC COM 09857L108 5079032 1400 SH SOLE 1400 0 0 BRISTOL-MYERS SQUIBB CO COM 110122108 1093313 20161 SH SOLE 20161 0 0 CATERPILLAR INC COM 149123101 439716 1200 SH SOLE 1200 0 0 SCHWAB CHARLES CORP COM 808513105 828470 11452 SH SOLE 11452 0 0 CHEVRON CORP NEW COM 166764100 1205607 7643 SH SOLE 7643 0 0 CISCO SYS INC COM 17275R102 7950766 159302 SH SOLE 159302 0 0 COMCAST CORP NEW CL A 20030N101 220912 5096 SH SOLE 5096 0 0 CONOCOPHILLIPS COM 20825C104 203648 1600 SH SOLE 1600 0 0 COSTCO WHSL CORP NEW COM 22160K105 73999485 101005 SH SOLE 101005 0 0 CSX CORP COM 126408103 667260 18000 SH SOLE 18000 0 0 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 235791 7380 SH SOLE 7380 0 0 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 85224 3350 SH SOLE 3350 0 0 EQUINIX INC COM 29444U700 9200779 11148 SH SOLE 11148 0 0 EXXON MOBIL CORP COM 30231G102 3503816 30143 SH SOLE 30143 0 0 FEDEX CORP COM 31428X106 492558 1700 SH SOLE 1700 0 0 HERSHEY CO COM 427866108 259269 1333 SH SOLE 1333 0 0 HOME DEPOT INC COM 437076102 41276245 107602 SH SOLE 107602 0 0 HONEYWELL INTL INC COM 438516106 290090 1413 SH SOLE 1413 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 458304 2400 SH SOLE 2400 0 0 IDEXX LABS INC COM 45168D104 39990995 74067 SH SOLE 74067 0 0 INTEL CORP COM 458140100 1292326 29258 SH SOLE 29258 0 0 INTUIT COM 461202103 46077485 70888 SH SOLE 70888 0 0 INTUITIVE SURGICAL INC COM NEW 46120E602 26363087 66058 SH SOLE 66058 0 0 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 46137V613 24044 625 SH SOLE 625 0 0 INVESCO QQQ TR UNIT SER 1 46090E103 1066972 2403 SH SOLE 2403 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 309947 1830 SH SOLE 1830 0 0 INVESCO EXCHANGE TRADED FD T S&P SML600 VAL 46137V167 26878 250 SH SOLE 250 0 0 ISHARES TR CORE S&P500 ETF 464287200 2798691 5323 SH SOLE 5323 0 0 ISHARES TR CORE S&P MCP ETF 464287507 1214496 19995 SH SOLE 19995 0 0 ISHARES TR CORE S&P SCP ETF 464287804 141797 1283 SH SOLE 1283 0 0 ISHARES TR CORE S&P US GWT 464287671 7033 60 SH SOLE 60 0 0 ISHARES TR CORE S&P US VLU 464287663 8954 99 SH SOLE 99 0 0 ISHARES TR ESG EAFE ETF 46436E759 80053 1175 SH SOLE 1175 0 0 ISHARES TR ESG SCRND S&P500 46436E569 134969 3350 SH SOLE 3350 0 0 ISHARES TR ESG SCRD S&P MID 46436E551 108862 2650 SH SOLE 2650 0 0 ISHARES TR ISHARES BIOTECH 464287556 133790 975 SH SOLE 975 0 0 ISHARES TR RUS 1000 GRW ETF 464287614 82423 245 SH SOLE 245 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 67296 320 SH SOLE 320 0 0 JOHNSON & JOHNSON COM 478160104 6718329 42470 SH SOLE 42470 0 0 JPMORGAN CHASE & CO COM 46625H100 1106457 5524 SH SOLE 5524 0 0 KELLANOVA COM 487836108 269263 4700 SH SOLE 4700 0 0 ELI LILLY & CO COM 532457108 24106647 30987 SH SOLE 30987 0 0 LOCKHEED MARTIN CORP COM 539830109 440897 969 SH SOLE 969 0 0 MASTERCARD INCORPORATED CL A 57636Q104 18429078 38269 SH SOLE 38269 0 0 MCCORMICK & CO INC COM NON VTG 579780206 226590 2950 SH SOLE 2950 0 0 MCDONALDS CORP COM 580135101 2067456 7333 SH SOLE 7333 0 0 MERCK & CO INC COM 58933Y105 4014345 30423 SH SOLE 30423 0 0 META PLATFORMS INC CL A 30303M102 45824670 94371 SH SOLE 94371 0 0 MICROSOFT CORP COM 594918104 124438479 295775 SH SOLE 295775 0 0 MONDELEZ INTL INC CL A 609207105 3023720 43196 SH SOLE 43196 0 0 MSCI INC COM 55354G100 9129170 16289 SH SOLE 16289 0 0 NETFLIX INC COM 64110L106 13164485 21676 SH SOLE 21676 0 0 NEXTERA ENERGY INC COM 65339F101 2652904 41510 SH SOLE 41510 0 0 NIKE INC CL B 654106103 3144571 33460 SH SOLE 33460 0 0 NOVO-NORDISK A S ADR 670100205 22783681 177443 SH SOLE 177443 0 0 NVIDIA CORPORATION COM 67066G104 129482079 143302 SH SOLE 143302 0 0 ORACLE CORP COM 68389X105 18013856 143411 SH SOLE 143411 0 0 OREILLY AUTOMOTIVE INC COM 67103H107 7929253 7024 SH SOLE 7024 0 0 PALO ALTO NETWORKS INC COM 697435105 41697214 146754 SH SOLE 146754 0 0 PEPSICO INC COM 713448108 24656574 140887 SH SOLE 140887 0 0 PFIZER INC COM 717081103 732212 26386 SH SOLE 26386 0 0 PHILIP MORRIS INTL INC COM 718172109 1097150 11975 SH SOLE 11975 0 0 PPG INDS INC COM 693506107 333270 2300 SH SOLE 2300 0 0 PROCTER AND GAMBLE CO COM 742718109 21162371 130431 SH SOLE 130431 0 0 PROLOGIS INC. COM 74340W103 9806978 75311 SH SOLE 75311 0 0 SALESFORCE INC COM 79466L302 58060577 192777 SH SOLE 192777 0 0 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 34696 1374 SH SOLE 1374 0 0 SCHWAB STRATEGIC TR SCHWAB FDT US SC 808524763 21957 385 SH SOLE 385 0 0 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 205219 3361 SH SOLE 3361 0 0 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 111642 1385 SH SOLE 1385 0 0 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 92407 1489 SH SOLE 1489 0 0 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 46360 500 SH SOLE 500 0 0 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 176166 3578 SH SOLE 3578 0 0 SIMON PPTY GROUP INC NEW COM 828806109 442084 2825 SH SOLE 2825 0 0 SOUTHERN CO COM 842587107 511578 7131 SH SOLE 7131 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 1936405 3702 SH SOLE 3702 0 0 STARBUCKS CORP COM 855244109 29023636 317580 SH SOLE 317580 0 0 STRYKER CORPORATION COM 863667101 33132522 92583 SH SOLE 92583 0 0 PRICE T ROWE GROUP INC COM 74144T108 1426464 11700 SH SOLE 11700 0 0 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 272535 1309 SH SOLE 1309 0 0 TESLA INC COM 88160R101 1654535 9412 SH SOLE 9412 0 0 COCA COLA CO COM 191216100 1029659 16830 SH SOLE 16830 0 0 THERMO FISHER SCIENTIFIC INC COM 883556102 14180943 24399 SH SOLE 24399 0 0 UNION PAC CORP COM 907818108 14239990 57903 SH SOLE 57903 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 1301076 3780 SH SOLE 3780 0 0 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 865079 7150 SH SOLE 7150 0 0 VANGUARD BD INDEX FDS INTERMED TERM 921937819 444860 5900 SH SOLE 5900 0 0 VANGUARD INDEX FDS LARGE CAP ETF 922908637 119880 500 SH SOLE 500 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 1075647 4305 SH SOLE 4305 0 0 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 35369 150 SH SOLE 150 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 442244 920 SH SOLE 920 0 0 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 1012044 13200 SH SOLE 13200 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 405747 1775 SH SOLE 1775 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 76752 400 SH SOLE 400 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1480650 5697 SH SOLE 5697 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 865722 5316 SH SOLE 5316 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 331610 7903 SH SOLE 7903 0 0 VISA INC COM CL A 92826C839 51453407 184368 SH SOLE 184368 0 0 WEC ENERGY GROUP INC COM 92939U106 1289941 15708 SH SOLE 15708 0 0 WALMART INC COM 931142103 3657674 60789 SH SOLE 60789 0 0 DISNEY WALT CO COM 254687106 3218068 26300 SH SOLE 26300 0 0 WILLIAMS SONOMA INC COM 969904101 1619403 5100 SH SOLE 5100 0 0 YUM BRANDS INC COM 988498101 1342132 9680 SH SOLE 9680 0 0 YUM CHINA HLDGS INC COM 98850P109 356518 8960 SH SOLE 8960 0 0