0001398344-21-009703.txt : 20210505 0001398344-21-009703.hdr.sgml : 20210505 20210505120553 ACCESSION NUMBER: 0001398344-21-009703 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210331 FILED AS OF DATE: 20210505 DATE AS OF CHANGE: 20210505 EFFECTIVENESS DATE: 20210505 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 21892009 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 03-31-2021 03-31-2021 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 05-05-2021 0 112 1040314 INFORMATION TABLE 2 fp0064529_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 1919 63383 SH SOLE 0 0 63383 ABBOTT LABS COM 002824100 7636 63721 SH SOLE 0 0 63721 ABBVIE INC COM 00287Y109 6824 63058 SH SOLE 0 0 63058 ADOBE SYSTEMS INCORPORATED COM 00724F101 21841 45946 SH SOLE 0 0 45946 AIR LEASE CORP CL A 00912X302 348 7100 SH SOLE 0 0 7100 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 2716 11980 SH SOLE 0 0 11980 ALPHABET INC CAP STK CL C 02079K107 42368 20481 SH SOLE 0 0 20481 ALPHABET INC CAP STK CL A 02079K305 30144 14615 SH SOLE 0 0 14615 ALTRIA GROUP INC COM 02209S103 1222 23880 SH SOLE 0 0 23880 AMAZON COM INC COM 023135106 52179 16864 SH SOLE 0 0 16864 AMGEN INC COM 031162100 1622 6521 SH SOLE 0 0 6521 APPLE INC COM 037833100 93286 763697 SH SOLE 0 0 763697 AUTOMATIC DATA PROCESSING IN COM 053015103 226 1200 SH SOLE 0 0 1200 BAIDU INC SPON ADR REP A 056752108 211 970 SH SOLE 0 0 970 BECTON DICKINSON & CO COM 075887109 237 975 SH SOLE 0 0 975 BERKSHIRE HATHAWAY INC DEL CL A 084670108 5014 13 SH SOLE 0 0 13 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 37917 148422 SH SOLE 0 0 148422 BIOGEN INC COM 09062X103 1818 6500 SH SOLE 0 0 6500 BLACKROCK INC COM 09247X101 8773 11636 SH SOLE 0 0 11636 BOOKING HOLDINGS INC COM 09857L108 1813 778 SH SOLE 0 0 778 BRISTOL-MYERS SQUIBB CO COM 110122108 1950 30895 SH SOLE 0 0 30895 BROOKFIELD ASSET MGMT INC CL A LTD VT SH 112585104 3184 71550 SH SOLE 0 0 71550 CSX CORP COM 126408103 2102 21800 SH SOLE 0 0 21800 CATERPILLAR INC COM 149123101 246 1060 SH SOLE 0 0 1060 CHARTER COMMUNICATIONS INC N CL A 16119P108 734 1189 SH SOLE 0 0 1189 CHEVRON CORP NEW COM 166764100 1291 12318 SH SOLE 0 0 12318 CISCO SYS INC COM 17275R102 17863 345443 SH SOLE 0 0 345443 COCA COLA CO COM 191216100 1277 24226 SH SOLE 0 0 24226 COLGATE PALMOLIVE CO COM 194162103 473 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 2548 47096 SH SOLE 0 0 47096 COSTCO WHSL CORP NEW COM 22160K105 37266 105724 SH SOLE 0 0 105724 CRANE CO COM 224399105 497 5290 SH SOLE 0 0 5290 DANAHER CORPORATION COM 235851102 225 1000 SH SOLE 0 0 1000 DISNEY WALT CO COM 254687106 20440 110776 SH SOLE 0 0 110776 EDWARDS LIFESCIENCES CORP COM 28176E108 248 2970 SH SOLE 0 0 2970 EQUINIX INC COM 29444U700 10581 15570 SH SOLE 0 0 15570 EXXON MOBIL CORP COM 30231G102 1794 32131 SH SOLE 0 0 32131 FACEBOOK INC CL A 30303M102 25838 87725 SH SOLE 0 0 87725 FEDEX CORP COM 31428X106 483 1700 SH SOLE 0 0 1700 GENERAL MLS INC COM 370334104 625 10200 SH SOLE 0 0 10200 HERSHEY CO COM 427866108 211 1333 SH SOLE 0 0 1333 HOME DEPOT INC COM 437076102 35041 114794 SH SOLE 0 0 114794 HONEYWELL INTL INC COM 438516106 1454 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 28631 58514 SH SOLE 0 0 58514 ILLINOIS TOOL WKS INC COM 452308109 495 2235 SH SOLE 0 0 2235 INTEL CORP COM 458140100 6890 107659 SH SOLE 0 0 107659 INTERNATIONAL BUSINESS MACHS COM 459200101 1018 7637 SH SOLE 0 0 7637 INVESCO QQQ TR UNIT SER 1 46090E103 385 1205 SH SOLE 0 0 1205 INTUIT COM 461202103 26841 70069 SH SOLE 0 0 70069 INTUITIVE SURGICAL INC COM NEW 46120E602 15337 20756 SH SOLE 0 0 20756 ISHARES TR CORE S&P500 ETF 464287200 2766 6954 SH SOLE 0 0 6954 ISHARES TR CORE S&P MCP ETF 464287507 1023 3930 SH SOLE 0 0 3930 ISHARES TR RUSSELL 2000 ETF 464287655 232 1050 SH SOLE 0 0 1050 ISHARES TR CORE S&P SCP ETF 464287804 323 2975 SH SOLE 0 0 2975 JPMORGAN CHASE & CO COM 46625H100 676 4443 SH SOLE 0 0 4443 JOHNSON & JOHNSON COM 478160104 28298 172180 SH SOLE 0 0 172180 KELLOGG CO COM 487836108 317 5000 SH SOLE 0 0 5000 LOCKHEED MARTIN CORP COM 539830109 1145 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 14576 40938 SH SOLE 0 0 40938 MCCORMICK & CO INC COM NON VTG 579780206 571 6400 SH SOLE 0 0 6400 MCDONALDS CORP COM 580135101 1570 7003 SH SOLE 0 0 7003 MERCK & CO. INC COM 58933Y105 3425 44425 SH SOLE 0 0 44425 MERCURY GENL CORP NEW COM 589400100 304 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 77091 326974 SH SOLE 0 0 326974 MONDELEZ INTL INC CL A 609207105 2852 48735 SH SOLE 0 0 48735 NETFLIX INC COM 64110L106 5652 10834 SH SOLE 0 0 10834 NEXTERA ENERGY INC COM 65339F101 4315 57075 SH SOLE 0 0 57075 NIKE INC CL B 654106103 16047 120756 SH SOLE 0 0 120756 NVIDIA CORPORATION COM 67066G104 12527 23461 SH SOLE 0 0 23461 ORACLE CORP COM 68389X105 12826 182790 SH SOLE 0 0 182790 PPG INDS INC COM 693506107 346 2300 SH SOLE 0 0 2300 GREAT WESTN NATL BK PORTLAND COM 695263103 267 7000 SH SOLE 0 0 7000 PALO ALTO NETWORKS INC COM 697435105 11466 35602 SH SOLE 0 0 35602 PAYPAL HLDGS INC COM 70450Y103 865 3564 SH SOLE 0 0 3564 PEPSICO INC COM 713448108 18505 130822 SH SOLE 0 0 130822 PFIZER INC COM 717081103 4120 113722 SH SOLE 0 0 113722 PHILIP MORRIS INTL INC COM 718172109 1502 16925 SH SOLE 0 0 16925 PRICE T ROWE GROUP INC COM 74144T108 3758 21900 SH SOLE 0 0 21900 PROCTER AND GAMBLE CO COM 742718109 19725 145649 SH SOLE 0 0 145649 PROLOGIS INC. COM 74340W103 9004 84944 SH SOLE 0 0 84944 RAYTHEON TECHNOLOGIES CORP COM 75513E101 2341 30301 SH SOLE 0 0 30301 SPDR S&P 500 ETF TR TR UNIT 78462F103 2230 5626 SH SOLE 0 0 5626 SALESFORCE COM INC COM 79466L302 39939 188506 SH SOLE 0 0 188506 SCHWAB CHARLES CORP COM 808513105 932 14300 SH SOLE 0 0 14300 SIMON PPTY GROUP INC NEW COM 828806109 415 3650 SH SOLE 0 0 3650 SOUTHERN CO COM 842587107 1623 26117 SH SOLE 0 0 26117 STARBUCKS CORP COM 855244109 38363 351080 SH SOLE 0 0 351080 STRYKER CORPORATION COM 863667101 21595 88655 SH SOLE 0 0 88655 TESLA INC COM 88160R101 1095 1640 SH SOLE 0 0 1640 THERMO FISHER SCIENTIFIC INC COM 883556102 6303 13810 SH SOLE 0 0 13810 3M CO COM 88579Y101 1773 9203 SH SOLE 0 0 9203 UNION PAC CORP COM 907818108 12450 56485 SH SOLE 0 0 56485 UNITED PARCEL SERVICE INC CL B 911312106 510 3000 SH SOLE 0 0 3000 VANECK VECTORS ETF TR BIOTECH ETF 92189F726 4884 27837 SH SOLE 0 0 27837 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 862 8530 SH SOLE 0 0 8530 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 335 919 SH SOLE 0 0 919 VANGUARD INDEX FDS MID CAP ETF 922908629 1046 4725 SH SOLE 0 0 4725 VANGUARD INDEX FDS GROWTH ETF 922908736 1170 4550 SH SOLE 0 0 4550 VANGUARD INDEX FDS VALUE ETF 922908744 700 5325 SH SOLE 0 0 5325 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2358 11410 SH SOLE 0 0 11410 VERIZON COMMUNICATIONS INC COM 92343V104 3884 66785 SH SOLE 0 0 66785 VISA INC COM CL A 92826C839 40100 189393 SH SOLE 0 0 189393 WEC ENERGY GROUP INC COM 92939U106 1470 15708 SH SOLE 0 0 15708 WALMART INC COM 931142103 3033 22332 SH SOLE 0 0 22332 WALGREENS BOOTS ALLIANCE INC COM 931427108 432 7875 SH SOLE 0 0 7875 WELLS FARGO CO NEW COM 949746101 215 5500 SH SOLE 0 0 5500 WILLIAMS SONOMA INC COM 969904101 1702 9500 SH SOLE 0 0 9500 YUM BRANDS INC COM 988498101 1047 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 573 9680 SH SOLE 0 0 9680 ZIMMER BIOMET HOLDINGS INC COM 98956P102 205 1280 SH SOLE 0 0 1280 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 25300 91584 SH SOLE 0 0 91584 MEDTRONIC PLC SHS G5960L103 1253 10607 SH SOLE 0 0 10607