0001398344-20-015459.txt : 20200811 0001398344-20-015459.hdr.sgml : 20200811 20200811111404 ACCESSION NUMBER: 0001398344-20-015459 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200630 FILED AS OF DATE: 20200811 DATE AS OF CHANGE: 20200811 EFFECTIVENESS DATE: 20200811 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 201091528 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 06-30-2020 06-30-2020 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 08-07-2020 0 105 835620 INFORMATION TABLE 2 fp0056282_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 2245 74264 SH SOLE 0 0 74264 ABBOTT LABS COM 002824100 5801 63446 SH SOLE 0 0 63446 ABBVIE INC COM 00287Y109 6260 63758 SH SOLE 0 0 63758 ADOBE INC COM 00724F101 17974 41290 SH SOLE 0 0 41290 AIR LEASE CORP CL A 00912X302 208 7100 SH SOLE 0 0 7100 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 2417 11205 SH SOLE 0 0 11205 ALPHABET INC CAP STK CL C 02079K107 29393 20793 SH SOLE 0 0 20793 ALPHABET INC CAP STK CL A 02079K305 20543 14487 SH SOLE 0 0 14487 ALTRIA GROUP INC COM 02209S103 1128 28750 SH SOLE 0 0 28750 AMAZON COM INC COM 023135106 46988 17032 SH SOLE 0 0 17032 AMGEN INC COM 031162100 1543 6541 SH SOLE 0 0 6541 APPLE INC COM 037833100 75005 205605 SH SOLE 0 0 205605 BECTON DICKINSON & CO COM 075887109 401 1675 SH SOLE 0 0 1675 BERKSHIRE HATHAWAY INC DEL CL A 084670108 3475 13 SH SOLE 0 0 13 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 28719 160882 SH SOLE 0 0 160882 BIOGEN INC COM 09062X103 1739 6500 SH SOLE 0 0 6500 BLACKROCK INC COM 09247X101 5592 10277 SH SOLE 0 0 10277 BOEING CO COM 097023105 225 1230 SH SOLE 0 0 1230 BOOKING HOLDINGS INC COM 09857L108 1350 848 SH SOLE 0 0 848 BRISTOL-MYERS SQUIBB CO COM 110122108 1817 30895 SH SOLE 0 0 30895 BROOKFIELD ASSET MGMT INC CL A LTD VT SH 112585104 1574 47850 SH SOLE 0 0 47850 CSX CORP COM 126408103 1778 25500 SH SOLE 0 0 25500 CHARTER COMMUNICATIONS INC N CL A 16119P108 603 1182 SH SOLE 0 0 1182 CHEVRON CORP NEW COM 166764100 1759 19712 SH SOLE 0 0 19712 CISCO SYS INC COM 17275R102 23633 506704 SH SOLE 0 0 506704 COCA COLA CO COM 191216100 1082 24226 SH SOLE 0 0 24226 COLGATE PALMOLIVE CO COM 194162103 440 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 1836 47096 SH SOLE 0 0 47096 COSTCO WHSL CORP NEW COM 22160K105 32110 105901 SH SOLE 0 0 105901 CRANE CO COM 224399105 386 6490 SH SOLE 0 0 6490 DISNEY WALT CO COM DISNEY 254687106 13939 125003 SH SOLE 0 0 125003 DUNKIN BRANDS GROUP INC COM 265504100 261 4000 SH SOLE 0 0 4000 EDWARDS LIFESCIENCES CORP COM 28176E108 205 2970 SH SOLE 0 0 2970 EQUINIX INC COM 29444U700 9053 12891 SH SOLE 0 0 12891 EXACT SCIENCES CORP COM 30063P105 235 2700 SH SOLE 0 0 2700 EXXON MOBIL CORP COM 30231G102 1676 37483 SH SOLE 0 0 37483 FACEBOOK INC CL A 30303M102 19653 86551 SH SOLE 0 0 86551 FEDEX CORP COM 31428X106 238 1700 SH SOLE 0 0 1700 GENERAL MLS INC COM 370334104 629 10200 SH SOLE 0 0 10200 HOME DEPOT INC COM 437076102 28417 113438 SH SOLE 0 0 113438 HONEYWELL INTL INC COM 438516106 969 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 18527 56116 SH SOLE 0 0 56116 ILLINOIS TOOL WKS INC COM 452308109 391 2235 SH SOLE 0 0 2235 INTEL CORP COM 458140100 6765 113069 SH SOLE 0 0 113069 INTERNATIONAL BUSINESS MACHS COM 459200101 1176 9740 SH SOLE 0 0 9740 INVESCO QQQ TR UNIT SER 1 46090E103 311 1255 SH SOLE 0 0 1255 INTUIT COM 461202103 20021 67594 SH SOLE 0 0 67594 INTUITIVE SURGICAL INC COM NEW 46120E602 11232 19712 SH SOLE 0 0 19712 ISHARES TR CORE S&P500 ETF 464287200 2214 7149 SH SOLE 0 0 7149 ISHARES TR CORE S&P MCP ETF 464287507 790 4440 SH SOLE 0 0 4440 ISHARES TR CORE S&P SCP ETF 464287804 263 3845 SH SOLE 0 0 3845 JPMORGAN CHASE & CO COM 46625H100 617 6564 SH SOLE 0 0 6564 JOHNSON & JOHNSON COM 478160104 24590 174859 SH SOLE 0 0 174859 KELLOGG CO COM 487836108 344 5200 SH SOLE 0 0 5200 LOCKHEED MARTIN CORP COM 539830109 1131 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 12293 41574 SH SOLE 0 0 41574 MCCORMICK & CO INC COM NON VTG 579780206 574 3200 SH SOLE 0 0 3200 MCDONALDS CORP COM 580135101 1347 7303 SH SOLE 0 0 7303 MERCK & CO. INC COM 58933Y105 3490 45125 SH SOLE 0 0 45125 MERCURY GENL CORP NEW COM 589400100 204 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 67861 333452 SH SOLE 0 0 333452 MONDELEZ INTL INC CL A 609207105 2551 49885 SH SOLE 0 0 49885 NETFLIX INC COM 64110L106 4445 9769 SH SOLE 0 0 9769 NEXTERA ENERGY INC COM 65339F101 3230 13450 SH SOLE 0 0 13450 NIKE INC CL B 654106103 11521 117501 SH SOLE 0 0 117501 NVIDIA CORPORATION COM 67066G104 7432 19563 SH SOLE 0 0 19563 ORACLE CORP COM 68389X105 10778 195012 SH SOLE 0 0 195012 PPG INDS INC COM 693506107 297 2800 SH SOLE 0 0 2800 PALO ALTO NETWORKS INC COM 697435105 7371 32094 SH SOLE 0 0 32094 PEPSICO INC COM 713448108 16020 121126 SH SOLE 0 0 121126 PFIZER INC COM 717081103 4413 134962 SH SOLE 0 0 134962 PHILIP MORRIS INTL INC COM 718172109 1221 17425 SH SOLE 0 0 17425 PRICE T ROWE GROUP INC COM 74144T108 2705 21900 SH SOLE 0 0 21900 PROCTER AND GAMBLE CO COM 742718109 16557 138469 SH SOLE 0 0 138469 PROLOGIS INC. COM 74340W103 6217 66609 SH SOLE 0 0 66609 RAYTHEON TECHNOLOGIES CORP COM 75513E101 1342 21781 SH SOLE 0 0 21781 SPDR S&P 500 ETF TR TR UNIT 78462F103 707 2292 SH SOLE 0 0 2292 SALESFORCE COM INC COM 79466L302 34799 185763 SH SOLE 0 0 185763 SCHWAB CHARLES CORP COM 808513105 1038 30775 SH SOLE 0 0 30775 SIMON PPTY GROUP INC NEW COM 828806109 298 4361 SH SOLE 0 0 4361 SOUTHERN CO COM 842587107 1375 26517 SH SOLE 0 0 26517 STARBUCKS CORP COM 855244109 25864 351456 SH SOLE 0 0 351456 STRYKER CORPORATION COM 863667101 15500 86022 SH SOLE 0 0 86022 TESLA INC COM 88160R101 446 413 SH SOLE 0 0 413 THERMO FISHER SCIENTIFIC INC COM 883556102 2219 6124 SH SOLE 0 0 6124 3M CO COM 88579Y101 1563 10020 SH SOLE 0 0 10020 UNION PAC CORP COM 907818108 9749 57660 SH SOLE 0 0 57660 UNITED PARCEL SERVICE INC CL B 911312106 334 3000 SH SOLE 0 0 3000 VANECK VECTORS ETF TR BIOTECH ETF 92189F726 3971 24370 SH SOLE 0 0 24370 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 659 8360 SH SOLE 0 0 8360 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 235 830 SH SOLE 0 0 830 VANGUARD INDEX FDS MID CAP ETF 922908629 799 4875 SH SOLE 0 0 4875 VANGUARD INDEX FDS GROWTH ETF 922908736 932 4610 SH SOLE 0 0 4610 VANGUARD INDEX FDS VALUE ETF 922908744 547 5495 SH SOLE 0 0 5495 VANGUARD INDEX FDS TOTAL STK MKT 922908769 826 5275 SH SOLE 0 0 5275 VERIZON COMMUNICATIONS INC COM 92343V104 6859 124408 SH SOLE 0 0 124408 VISA INC COM CL A 92826C839 36387 188366 SH SOLE 0 0 188366 WEC ENERGY GROUP INC COM 92939U106 1377 15708 SH SOLE 0 0 15708 WALMART INC COM 931142103 2675 22332 SH SOLE 0 0 22332 WALGREENS BOOTS ALLIANCE INC COM 931427108 441 10392 SH SOLE 0 0 10392 WILLIAMS SONOMA INC COM 969904101 779 9500 SH SOLE 0 0 9500 YUM BRANDS INC COM 988498101 841 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 465 9680 SH SOLE 0 0 9680 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 19422 90453 SH SOLE 0 0 90453 MEDTRONIC PLC SHS G5960L103 973 10607 SH SOLE 0 0 10607