0001398344-20-009676.txt : 20200508 0001398344-20-009676.hdr.sgml : 20200508 20200508102254 ACCESSION NUMBER: 0001398344-20-009676 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200331 FILED AS OF DATE: 20200508 DATE AS OF CHANGE: 20200508 EFFECTIVENESS DATE: 20200508 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 20859154 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 03-31-2020 03-31-2020 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 05-07-2020 0 102 704033 INFORMATION TABLE 2 fp0053779_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 2165 74264 SH SOLE 0 0 74264 ABBOTT LABS COM 002824100 4963 62896 SH SOLE 0 0 62896 ABBVIE INC COM 00287Y109 4858 63758 SH SOLE 0 0 63758 ADOBE INC COM 00724F101 12967 40745 SH SOLE 0 0 40745 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 2367 12170 SH SOLE 0 0 12170 ALPHABET INC CAP STK CL C 02079K107 24686 21230 SH SOLE 0 0 21230 ALPHABET INC CAP STK CL A 02079K305 16995 14626 SH SOLE 0 0 14626 ALTRIA GROUP INC COM 02209S103 1112 28750 SH SOLE 0 0 28750 AMAZON COM INC COM 023135106 34071 17475 SH SOLE 0 0 17475 AMGEN INC COM 031162100 1331 6566 SH SOLE 0 0 6566 APPLE INC COM 037833100 53298 209596 SH SOLE 0 0 209596 BECTON DICKINSON & CO COM 075887109 392 1705 SH SOLE 0 0 1705 BERKSHIRE HATHAWAY INC DEL CL A 084670108 3536 13 SH SOLE 0 0 13 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 30370 166108 SH SOLE 0 0 166108 BIOGEN INC COM 09062X103 2056 6500 SH SOLE 0 0 6500 BLACKROCK INC COM 09247X101 4099 9316 SH SOLE 0 0 9316 BOEING CO COM 097023105 780 5230 SH SOLE 0 0 5230 BOOKING HLDGS INC COM 09857L108 1154 858 SH SOLE 0 0 858 BRISTOL-MYERS SQUIBB CO COM 110122108 1722 30895 SH SOLE 0 0 30895 BROOKFIELD ASSET MGMT INC CL A LTD VT SH 112585104 268 6058 SH SOLE 0 0 6058 CSX CORP COM 126408103 1793 31300 SH SOLE 0 0 31300 CHARTER COMMUNICATIONS INC N CL A 16119P108 516 1182 SH SOLE 0 0 1182 CHEVRON CORP NEW COM 166764100 1468 20262 SH SOLE 0 0 20262 CISCO SYS INC COM 17275R102 20153 512660 SH SOLE 0 0 512660 COCA COLA CO COM 191216100 1262 28526 SH SOLE 0 0 28526 COLGATE PALMOLIVE CO COM 194162103 398 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 1619 47096 SH SOLE 0 0 47096 COSTCO WHSL CORP NEW COM 22160K105 30656 107516 SH SOLE 0 0 107516 CRANE CO COM 224399105 319 6490 SH SOLE 0 0 6490 DISNEY WALT CO COM DISNEY 254687106 12319 127523 SH SOLE 0 0 127523 DUNKIN BRANDS GROUP INC COM 265504100 212 4000 SH SOLE 0 0 4000 EQUINIX INC COM 29444U700 7832 12540 SH SOLE 0 0 12540 EXXON MOBIL CORP COM 30231G102 1423 37483 SH SOLE 0 0 37483 FACEBOOK INC CL A 30303M102 14597 87511 SH SOLE 0 0 87511 FEDEX CORP COM 31428X106 224 1850 SH SOLE 0 0 1850 GENERAL MLS INC COM 370334104 538 10200 SH SOLE 0 0 10200 HOME DEPOT INC COM 437076102 21359 114394 SH SOLE 0 0 114394 HONEYWELL INTL INC COM 438516106 896 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 13728 56670 SH SOLE 0 0 56670 ILLINOIS TOOL WKS INC COM 452308109 318 2235 SH SOLE 0 0 2235 INTEL CORP COM 458140100 6119 113069 SH SOLE 0 0 113069 INTERNATIONAL BUSINESS MACHS COM 459200101 1080 9740 SH SOLE 0 0 9740 INVESCO QQQ TR UNIT SER 1 46090E103 255 1338 SH SOLE 0 0 1338 INTUIT COM 461202103 15879 69039 SH SOLE 0 0 69039 INTUITIVE SURGICAL INC COM NEW 46120E602 9963 20118 SH SOLE 0 0 20118 ISHARES TR CORE S&P MCP ETF 464287507 6411 44565 SH SOLE 0 0 44565 ISHARES TR RUSSELL 2000 ETF 464287655 599 5234 SH SOLE 0 0 5234 ISHARES TR CORE S&P SCP ETF 464287804 2926 52141 SH SOLE 0 0 52141 JPMORGAN CHASE & CO COM 46625H100 591 6564 SH SOLE 0 0 6564 JOHNSON & JOHNSON COM 478160104 23143 176486 SH SOLE 0 0 176486 KELLOGG CO COM 487836108 312 5200 SH SOLE 0 0 5200 LIVE NATION ENTERTAINMENT IN COM 538034109 1137 25000 SH SOLE 0 0 25000 LOCKHEED MARTIN CORP COM 539830109 1051 3100 SH SOLE 0 0 3100 MASTERCARD INC CL A 57636Q104 10384 42989 SH SOLE 0 0 42989 MCCORMICK & CO INC COM NON VTG 579780206 452 3200 SH SOLE 0 0 3200 MCDONALDS CORP COM 580135101 1208 7303 SH SOLE 0 0 7303 MERCK & CO. INC COM 58933Y105 3472 45125 SH SOLE 0 0 45125 MERCURY GENL CORP NEW COM 589400100 204 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 53253 337661 SH SOLE 0 0 337661 MONDELEZ INTL INC CL A 609207105 2638 52685 SH SOLE 0 0 52685 NETFLIX INC COM 64110L106 3714 9890 SH SOLE 0 0 9890 NEXTERA ENERGY INC COM 65339F101 3369 14000 SH SOLE 0 0 14000 NIKE INC CL B 654106103 9801 118451 SH SOLE 0 0 118451 NVIDIA CORP COM 67066G104 5203 19740 SH SOLE 0 0 19740 ORACLE CORP COM 68389X105 9606 198762 SH SOLE 0 0 198762 PPG INDS INC COM 693506107 234 2800 SH SOLE 0 0 2800 PALO ALTO NETWORKS INC COM 697435105 5352 32644 SH SOLE 0 0 32644 PEPSICO INC COM 713448108 14558 121214 SH SOLE 0 0 121214 PFIZER INC COM 717081103 4450 136328 SH SOLE 0 0 136328 PHILIP MORRIS INTL INC COM 718172109 1271 17425 SH SOLE 0 0 17425 PRICE T ROWE GROUP INC COM 74144T108 2139 21900 SH SOLE 0 0 21900 PROCTER & GAMBLE CO COM 742718109 15155 137769 SH SOLE 0 0 137769 PROLOGIS INC. COM 74340W103 4632 57630 SH SOLE 0 0 57630 RAYTHEON CO COM NEW 755111507 1165 8880 SH SOLE 0 0 8880 SPDR S&P 500 ETF TR TR UNIT 78462F103 686 2662 SH SOLE 0 0 2662 SALESFORCE COM INC COM 79466L302 27012 187612 SH SOLE 0 0 187612 SCHWAB CHARLES CORP COM 808513105 2270 67518 SH SOLE 0 0 67518 SIMON PPTY GROUP INC NEW COM 828806109 567 10335 SH SOLE 0 0 10335 SOUTHERN CO COM 842587107 1436 26517 SH SOLE 0 0 26517 STARBUCKS CORP COM 855244109 23443 356606 SH SOLE 0 0 356606 STRYKER CORP COM 863667101 14595 87665 SH SOLE 0 0 87665 TESLA INC COM 88160R101 216 413 SH SOLE 0 0 413 3M CO COM 88579Y101 1368 10020 SH SOLE 0 0 10020 UNION PAC CORP COM 907818108 8338 59120 SH SOLE 0 0 59120 UNITED PARCEL SERVICE INC CL B 911312106 280 3000 SH SOLE 0 0 3000 VANECK VECTORS ETF TR BIOTECH ETF 92189F726 2806 21923 SH SOLE 0 0 21923 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 591 8360 SH SOLE 0 0 8360 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1263 14226 SH SOLE 0 0 14226 VANGUARD INDEX FDS MID CAP ETF 922908629 1076 8176 SH SOLE 0 0 8176 VANGUARD INDEX FDS GROWTH ETF 922908736 722 4610 SH SOLE 0 0 4610 VANGUARD INDEX FDS VALUE ETF 922908744 492 5525 SH SOLE 0 0 5525 VANGUARD INDEX FDS TOTAL STK MKT 922908769 694 5380 SH SOLE 0 0 5380 VERIZON COMMUNICATIONS INC COM 92343V104 6720 125062 SH SOLE 0 0 125062 VISA INC COM CL A 92826C839 31018 192512 SH SOLE 0 0 192512 WEC ENERGY GROUP INC COM 92939U106 1384 15708 SH SOLE 0 0 15708 WALMART INC COM 931142103 2537 22332 SH SOLE 0 0 22332 WALGREENS BOOTS ALLIANCE INC COM 931427108 475 10392 SH SOLE 0 0 10392 WILLIAMS SONOMA INC COM 969904101 408 9600 SH SOLE 0 0 9600 YUM BRANDS INC COM 988498101 663 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 413 9680 SH SOLE 0 0 9680 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 15051 92188 SH SOLE 0 0 92188 MEDTRONIC PLC SHS G5960L103 963 10678 SH SOLE 0 0 10678