President

0001398344-14-005860.txt : 20141113 0001398344-14-005860.hdr.sgml : 20141113 20141113154643 ACCESSION NUMBER: 0001398344-14-005860 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20140930 FILED AS OF DATE: 20141113 DATE AS OF CHANGE: 20141113 EFFECTIVENESS DATE: 20141113 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 141218247 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 09-30-2014 09-30-2014 false MOGY JOEL R INVESTMENT COUNSEL INC

315 So Beverly Drive, Suite 400 Beverly Hills CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy President 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 11-12-2014 0 146 496174 INFORMATION TABLE 2 fp0012199_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 6973 197870 SH SOLE 0 0 197870 ABBOTT LABS COM 002824100 2949 70916 SH SOLE 0 0 70916 ABBVIE INC COM 00287Y109 4082 70666 SH SOLE 0 0 70666 ADOBE SYS INC COM 00724F101 1128 16300 SH SOLE 0 0 16300 AGRIUM INC COM 008916108 312 3500 SH SOLE 0 0 3500 ALLERGAN INC COM 018490102 6246 35050 SH SOLE 0 0 35050 ALTRIA GROUP INC COM 02209S103 3639 79210 SH SOLE 0 0 79210 AMAZON COM INC COM 023135106 3084 9565 SH SOLE 0 0 9565 AMERICAN EXPRESS CO COM 025816109 538 6150 SH SOLE 0 0 6150 AMGEN INC COM 031162100 936 6666 SH SOLE 0 0 6666 APPLE INC COM 037833100 23652 234755 SH SOLE 0 0 234755 AUTOZONE INC COM 053332102 1409 2765 SH SOLE 0 0 2765 BP PLC SPONSORED ADR 055622104 816 18558 SH SOLE 0 0 18558 BECTON DICKINSON & CO COM 075887109 865 7600 SH SOLE 0 0 7600 BED BATH & BEYOND INC COM 075896100 16565 251633 SH SOLE 0 0 251633 BERKSHIRE HATHAWAY INC DEL CL A 084670108 2483 12 SH SOLE 0 0 12 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 22824 165222 SH SOLE 0 0 165222 BIOGEN IDEC INC COM 09062X103 2150 6500 SH SOLE 0 0 6500 BOEING CO COM 097023105 315 2470 SH SOLE 0 0 2470 BRISTOL MYERS SQUIBB CO COM 110122108 1489 29097 SH SOLE 0 0 29097 BUCKEYE PARTNERS L P UNIT LTD PARTN 118230101 241 3023 SH SOLE 0 0 3023 CSX CORP COM 126408103 1064 33192 SH SOLE 0 0 33192 CVS HEALTH CORP COM 126650100 237 2981 SH SOLE 0 0 2981 CELGENE CORP COM 151020104 275 2900 SH SOLE 0 0 2900 CHEVRON CORP NEW COM 166764100 4679 39211 SH SOLE 0 0 39211 CHIPOTLE MEXICAN GRILL INC COM 169656105 1152 1728 SH SOLE 0 0 1728 CISCO SYS INC COM 17275R102 13853 550370 SH SOLE 0 0 550370 CITY NATL CORP COM 178566105 288 3800 SH SOLE 0 0 3800 COCA COLA CO COM 191216100 2120 49700 SH SOLE 0 0 49700 COLGATE PALMOLIVE CO COM 194162103 430 6600 SH SOLE 0 0 6600 COMCAST CORP NEW CL A 20030N101 716 13321 SH SOLE 0 0 13321 COMCAST CORP NEW CL A SPL 20030N200 883 16500 SH SOLE 0 0 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FINANCIAL ENGINES INC COM 317485100 5042 147363 SH SOLE 0 0 147363 FRANKLIN RES INC COM 354613101 426 7800 SH SOLE 0 0 7800 GENERAL ELECTRIC CO COM 369604103 7279 284123 SH SOLE 0 0 284123 GENERAL MLS INC COM 370334104 515 10200 SH SOLE 0 0 10200 GILEAD SCIENCES INC COM 375558103 976 9165 SH SOLE 0 0 9165 GOOGLE INC CL A 38259P508 9475 16102 SH SOLE 0 0 16102 GOOGLE INC CL C 38259P706 9982 17289 SH SOLE 0 0 17289 HOME DEPOT INC COM 437076102 6169 67244 SH SOLE 0 0 67244 HONEYWELL INTL INC COM 438516106 652 7000 SH SOLE 0 0 7000 IDEXX LABS INC COM 45168D104 2626 22290 SH SOLE 0 0 22290 INTEL CORP COM 458140100 5529 158795 SH SOLE 0 0 158795 INTERNATIONAL BUSINESS MACHS COM 459200101 4693 24720 SH SOLE 0 0 24720 INTUIT COM 461202103 1161 13250 SH SOLE 0 0 13250 INTUITIVE SURGICAL INC COM NEW 46120E602 1260 2728 SH SOLE 0 0 2728 ISHARES MSCI SINGAP ETF 464286673 627 47000 SH SOLE 0 0 47000 ISHARES MSCI STH KOR ETF 464286772 339 5600 SH SOLE 0 0 5600 ISHARES MSCI HONG KG ETF 464286871 609 29950 SH SOLE 0 0 29950 ISHARES TR MSCI EMG MKT ETF 464287234 218 5250 SH SOLE 0 0 5250 ISHARES TR MSCI EAFE ETF 464287465 312 4870 SH SOLE 0 0 4870 ISHARES TR CORE S&P MCP ETF 464287507 2465 18025 SH SOLE 0 0 18025 ISHARES TR RUSSELL 2000 ETF 464287655 863 7888 SH SOLE 0 0 7888 ISHARES TR CORE S&P SCP ETF 464287804 847 8120 SH SOLE 0 0 8120 JPMORGAN CHASE & CO COM 46625H100 421 6995 SH SOLE 0 0 6995 JOHNSON & JOHNSON COM 478160104 19116 179345 SH SOLE 0 0 179345 JOHNSON CTLS INC COM 478366107 1478 33600 SH SOLE 0 0 33600 KELLOGG CO COM 487836108 320 5200 SH SOLE 0 0 5200 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550106 298 3200 SH SOLE 0 0 3200 KRAFT FOODS GROUP INC COM 50076Q106 623 11040 SH SOLE 0 0 11040 LINKEDIN CORP COM CL A 53578A108 366 1760 SH SOLE 0 0 1760 LOCKHEED MARTIN CORP COM 539830109 603 3300 SH SOLE 0 0 3300 LOWES COS INC COM 548661107 280 5300 SH SOLE 0 0 5300 LULULEMON ATHLETICA INC COM 550021109 343 8155 SH SOLE 0 0 8155 LUXOTTICA GROUP S P A SPONSORED ADR 55068R202 7121 136725 SH SOLE 0 0 136725 MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 375 4458 SH SOLE 0 0 4458 MASTERCARD INC CL A 57636Q104 642 8685 SH SOLE 0 0 8685 MCDONALDS CORP COM 580135101 2703 28511 SH SOLE 0 0 28511 MEDTRONIC INC COM 585055106 2795 45120 SH SOLE 0 0 45120 MERCK & CO INC NEW COM 58933Y105 3851 64966 SH SOLE 0 0 64966 MERCURY GENL CORP NEW COM 589400100 244 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 18198 392535 SH SOLE 0 0 392535 MONDELEZ INTL INC CL A 609207105 1913 55836 SH SOLE 0 0 55836 NEXTERA ENERGY INC COM 65339F101 1720 18316 SH SOLE 0 0 18316 NIKE INC CL B 654106103 4145 46470 SH SOLE 0 0 46470 NORDSTROM INC COM 655664100 793 11600 SH SOLE 0 0 11600 O REILLY AUTOMOTIVE INC NEW COM 67103H107 353 2350 SH SOLE 0 0 2350 OAKTREE CAP GROUP LLC UNIT CL A 674001201 445 8700 SH SOLE 0 0 8700 ORACLE CORP COM 68389X105 9672 252654 SH SOLE 0 0 252654 PPG INDS INC COM 693506107 472 2400 SH SOLE 0 0 2400 PACWEST BANCORP DEL COM 695263103 289 7000 SH SOLE 0 0 7000 PAREXEL INTL CORP COM 699462107 347 5500 SH SOLE 0 0 5500 PEPSICO INC COM 713448108 10587 113726 SH SOLE 0 0 113726 PFIZER INC COM 717081103 4557 154125 SH SOLE 0 0 154125 PHILIP MORRIS INTL INC COM 718172109 4593 55075 SH SOLE 0 0 55075 PLAINS ALL AMERN PIPELINE L UNIT LTD PARTN 726503105 247 4204 SH SOLE 0 0 4204 PRICE T ROWE GROUP INC COM 74144T108 3606 46000 SH SOLE 0 0 46000 PRICELINE GRP INC COM NEW 741503403 226 195 SH SOLE 0 0 195 PROCTER & GAMBLE CO COM 742718109 13402 160042 SH SOLE 0 0 160042 QUALCOMM INC COM 747525103 12241 163711 SH SOLE 0 0 163711 RAYTHEON CO COM NEW 755111507 1026 10100 SH SOLE 0 0 10100 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 1949 25607 SH SOLE 0 0 25607 SPDR S&P 500 ETF TR TR UNIT 78462F103 679 3445 SH SOLE 0 0 3445 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 288 1155 SH SOLE 0 0 1155 SALESFORCE COM INC COM 79466L302 7290 126715 SH SOLE 0 0 126715 SCHEIN HENRY INC COM 806407102 1926 16535 SH SOLE 0 0 16535 SCHLUMBERGER LTD COM 806857108 4194 41246 SH SOLE 0 0 41246 SCHWAB CHARLES CORP NEW COM 808513105 591 20125 SH SOLE 0 0 20125 SIMON PPTY GROUP INC NEW COM 828806109 4201 25549 SH SOLE 0 0 25549 SOUTHERN CO COM 842587107 1983 45430 SH SOLE 0 0 45430 STARBUCKS CORP COM 855244109 12092 160245 SH SOLE 0 0 160245 STERICYCLE INC COM 858912108 7712 66165 SH SOLE 0 0 66165 STRYKER CORP COM 863667101 7152 88574 SH SOLE 0 0 88574 3M CO COM 88579Y101 1579 11147 SH SOLE 0 0 11147 TIME WARNER INC COM NEW 887317303 3078 40919 SH SOLE 0 0 40919 TIME WARNER CABLE INC COM 88732J207 407 2836 SH SOLE 0 0 2836 TORTOISE ENERGY INFRSTRCTR C COM 89147L100 5955 123796 SH SOLE 0 0 123796 UNION PAC CORP COM 907818108 7269 67046 SH SOLE 0 0 67046 UNITED PARCEL SERVICE INC CL B 911312106 295 3000 SH SOLE 0 0 3000 UNITED TECHNOLOGIES CORP COM 913017109 1978 18727 SH SOLE 0 0 18727 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 498 7500 SH SOLE 0 0 7500 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 988 23678 SH SOLE 0 0 23678 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 208 2450 SH SOLE 0 0 2450 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1663 16670 SH SOLE 0 0 16670 VANGUARD INDEX FDS MID CAP ETF 922908629 833 7100 SH SOLE 0 0 7100 VANGUARD INDEX FDS GROWTH ETF 922908736 379 3800 SH SOLE 0 0 3800 VANGUARD INDEX FDS VALUE ETF 922908744 394 4850 SH SOLE 0 0 4850 VANGUARD INDEX FDS TOTAL STK MKT 922908769 353 3490 SH SOLE 0 0 3490 VERIZON COMMUNICATIONS INC COM 92343V104 8693 173898 SH SOLE 0 0 173898 VISA INC COM CL A 92826C839 7811 36610 SH SOLE 0 0 36610 VODAFONE GROUP PLC NEW SPNSR ADR NO PAR 92857W308 1175 35731 SH SOLE 0 0 35731 WAL-MART STORES INC COM 931142103 5255 68714 SH SOLE 0 0 68714 WALGREEN CO COM 931422109 693 11692 SH SOLE 0 0 11692 WELLS FARGO & CO NEW COM 949746101 1632 31459 SH SOLE 0 0 31459 WHOLE FOODS MKT INC COM 966837106 1769 46428 SH SOLE 0 0 46428 WILLIAMS SONOMA INC COM 969904101 1370 20580 SH SOLE 0 0 20580 WISCONSIN ENERGY CORP COM 976657106 1087 25290 SH SOLE 0 0 25290 YUM BRANDS INC COM 988498101 697 9680 SH SOLE 0 0 9680 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 4170 51275 SH SOLE 0 0 51275 MICHAEL KORS HLDGS LTD SHS G60754101 2417 33860 SH SOLE 0 0 33860