0001398344-14-004132.txt : 20140813
0001398344-14-004132.hdr.sgml : 20140813
20140813102755
ACCESSION NUMBER: 0001398344-14-004132
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20140630
FILED AS OF DATE: 20140813
DATE AS OF CHANGE: 20140813
EFFECTIVENESS DATE: 20140813
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC
CENTRAL INDEX KEY: 0001126735
IRS NUMBER: 953533539
STATE OF INCORPORATION: CA
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-05915
FILM NUMBER: 141036097
BUSINESS ADDRESS:
STREET 1: 315 SO BEVERLY DRIVE, SUITE 400
CITY: BEVERLY HILLS
STATE: CA
ZIP: 90212
BUSINESS PHONE: 3105520529
MAIL ADDRESS:
STREET 1: 315 SO BEVERLY DRIVE, SUITE 400
CITY: BEVERLY HILLS
STATE: CA
ZIP: 90212
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001126735
XXXXXXXX
06-30-2014
06-30-2014
false
MOGY JOEL R INVESTMENT COUNSEL INC
315 So Beverly Drive, Suite 400
Beverly Hills
CA
90212
13F HOLDINGS REPORT
028-05915
N
Joel R. Mogy
President
310552-0529
/s/ Joel R. Mogy
Beverly Hills
CA
08-11-2014
0
145
498949
INFORMATION TABLE
2
fp0011265_13fhr-table.xml
13F INFORMATION TABLE
AT&T INC
COM
00206R102
7202
203670
SH
SOLE
0
0
203670
ABBOTT LABS
COM
002824100
2900
70916
SH
SOLE
0
0
70916
ABBVIE INC
COM
00287Y109
3988
70666
SH
SOLE
0
0
70666
ADOBE SYS INC
COM
00724F101
1198
16550
SH
SOLE
0
0
16550
AGRIUM INC
COM
008916108
321
3500
SH
SOLE
0
0
3500
ALLERGAN INC
COM
018490102
5982
35350
SH
SOLE
0
0
35350
ALTRIA GROUP INC
COM
02209S103
3335
79510
SH
SOLE
0
0
79510
AMAZON COM INC
COM
023135106
3050
9390
SH
SOLE
0
0
9390
AMERICAN EXPRESS CO
COM
025816109
602
6350
SH
SOLE
0
0
6350
AMGEN INC
COM
031162100
789
6666
SH
SOLE
0
0
6666
APPLE INC
COM
037833100
22463
241721
SH
SOLE
0
0
241721
AUTOZONE INC
COM
053332102
461
860
SH
SOLE
0
0
860
BP PLC
SPONSORED ADR
055622104
979
18558
SH
SOLE
0
0
18558
BECTON DICKINSON & CO
COM
075887109
899
7600
SH
SOLE
0
0
7600
BED BATH & BEYOND INC
COM
075896100
14768
257375
SH
SOLE
0
0
257375
BERKSHIRE HATHAWAY INC DEL
CL A
084670108
2279
12
SH
SOLE
0
0
12
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
21331
168542
SH
SOLE
0
0
168542
BIOGEN IDEC INC
COM
09062X103
2050
6500
SH
SOLE
0
0
6500
BOEING CO
COM
097023105
378
2970
SH
SOLE
0
0
2970
BRISTOL MYERS SQUIBB CO
COM
110122108
1411
29097
SH
SOLE
0
0
29097
BROWN FORMAN CORP
CL B
115637209
217
2300
SH
SOLE
0
0
2300
BUCKEYE PARTNERS L P
UNIT LTD PARTN
118230101
251
3023
SH
SOLE
0
0
3023
CSX CORP
COM
126408103
1023
33192
SH
SOLE
0
0
33192
CVS CAREMARK CORPORATION
COM
126650100
225
2981
SH
SOLE
0
0
2981
CATERPILLAR INC DEL
COM
149123101
209
1920
SH
SOLE
0
0
1920
CHEVRON CORP NEW
COM
166764100
5780
44273
SH
SOLE
0
0
44273
CHIPOTLE MEXICAN GRILL INC
COM
169656105
1024
1728
SH
SOLE
0
0
1728
CISCO SYS INC
COM
17275R102
14013
563920
SH
SOLE
0
0
563920
CITY NATL CORP
COM
178566105
288
3800
SH
SOLE
0
0
3800
COCA COLA CO
COM
191216100
2305
54420
SH
SOLE
0
0
54420
COLGATE PALMOLIVE CO
COM
194162103
450
6600
SH
SOLE
0
0
6600
COMCAST CORP NEW
CL A
20030N101
722
13450
SH
SOLE
0
0
13450
COMCAST CORP NEW
CL A SPL
20030N200
904
16950
SH
SOLE
0
0
16950
CONOCOPHILLIPS
COM
20825C104
459
5351
SH
SOLE
0
0
5351
COSTCO WHSL CORP NEW
COM
22160K105
12075
104854
SH
SOLE
0
0
104854
CRANE CO
COM
224399105
520
6990
SH
SOLE
0
0
6990
DISNEY WALT CO
COM DISNEY
254687106
5056
58973
SH
SOLE
0
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DIRECTV
COM
25490A309
7608
89490
SH
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DOLLAR GEN CORP NEW
COM
256677105
6730
117330
SH
SOLE
0
0
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DOMINION RES INC VA NEW
COM
25746U109
544
7612
SH
SOLE
0
0
7612
DU PONT E I DE NEMOURS & CO
COM
263534109
478
7300
SH
SOLE
0
0
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ENERGY TRANSFER PRTNRS L P
UNIT LTD PARTN
29273R109
330
5700
SH
SOLE
0
0
5700
ENTERPRISE PRODS PARTNERS L
COM
293792107
410
5239
SH
SOLE
0
0
5239
EXPEDITORS INTL WASH INC
COM
302130109
658
14900
SH
SOLE
0
0
14900
EXPRESS SCRIPTS HLDG CO
COM
30219G108
8805
127000
SH
SOLE
0
0
127000
EXXON MOBIL CORP
COM
30231G102
18379
182549
SH
SOLE
0
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FACEBOOK INC
CL A
30303M102
283
4200
SH
SOLE
0
0
4200
FASTENAL CO
COM
311900104
621
12550
SH
SOLE
0
0
12550
FEDEX CORP
COM
31428X106
386
2550
SH
SOLE
0
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2550
FINANCIAL ENGINES INC
COM
317485100
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SH
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FRANKLIN RES INC
COM
354613101
451
7800
SH
SOLE
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GENERAL ELECTRIC CO
COM
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7840
298317
SH
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GENERAL MLS INC
COM
370334104
536
10200
SH
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GILEAD SCIENCES INC
COM
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399
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SH
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GOOGLE INC
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GOOGLE INC
CL C
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SH
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HOME DEPOT INC
COM
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5493
67844
SH
SOLE
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HONEYWELL INTL INC
COM
438516106
651
7000
SH
SOLE
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0
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IDEXX LABS INC
COM
45168D104
2977
22290
SH
SOLE
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INTEL CORP
COM
458140100
4925
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SH
SOLE
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INTERNATIONAL BUSINESS MACHS
COM
459200101
4791
26428
SH
SOLE
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INTUIT
COM
461202103
1039
12900
SH
SOLE
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INTUITIVE SURGICAL INC
COM NEW
46120E602
1165
2828
SH
SOLE
0
0
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ISHARES
MSCI SINGAP ETF
464286673
635
47000
SH
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MSCI STH KOR ETF
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364
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SH
SOLE
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MSCI HONG KG ETF
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625
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SH
SOLE
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ISHARES
MSCI EMG MKT ETF
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227
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MSCI EAFE ETF
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ISHARES
CORE S&P MCP ETF
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SH
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RUSSELL 2000 ETF
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937
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ISHARES
CORE S&P SCP ETF
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910
8120
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SOLE
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JPMORGAN CHASE & CO
COM
46625H100
584
10140
SH
SOLE
0
0
10140
JOHNSON & JOHNSON
COM
478160104
19419
185617
SH
SOLE
0
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JOHNSON CTLS INC
COM
478366107
1678
33600
SH
SOLE
0
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KELLOGG CO
COM
487836108
342
5200
SH
SOLE
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KINDER MORGAN ENERGY PARTNER
UT LTD PARTNER
494550106
263
3200
SH
SOLE
0
0
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KRAFT FOODS GROUP INC
COM
50076Q106
662
11040
SH
SOLE
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LINKEDIN CORP
COM CL A
53578A108
302
1760
SH
SOLE
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LOCKHEED MARTIN CORP
COM
539830109
530
3300
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LOWES COS INC
COM
548661107
254
5300
SH
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LULULEMON ATHLETICA INC
COM
550021109
450
11105
SH
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LUXOTTICA GROUP S P A
SPONSORED ADR
55068R202
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129550
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MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
375
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MASTERCARD INC
CL A
57636Q104
572
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SH
SOLE
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MCDONALDS CORP
COM
580135101
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MEDTRONIC INC
COM
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SH
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MERCK & CO INC NEW
COM
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MERCURY GENL CORP NEW
COM
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235
5000
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MICROSOFT CORP
COM
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SH
SOLE
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MONDELEZ INTL INC
CL A
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2096
55736
SH
SOLE
0
0
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NEXTERA ENERGY INC
COM
65339F101
1877
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SH
SOLE
0
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NIKE INC
CL B
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SH
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NORDSTROM INC
COM
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OAKTREE CAP GROUP LLC
UNIT CL A
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SH
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ORACLE CORP
COM
68389X105
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SH
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PPG INDS INC
COM
693506107
504
2400
SH
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PACWEST BANCORP DEL
COM
695263103
302
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SH
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PEPSICO INC
COM
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PFIZER INC
COM
717081103
4826
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PHILIP MORRIS INTL INC
COM
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SH
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PLAINS ALL AMERN PIPELINE L
UNIT LTD PARTN
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PRICE T ROWE GROUP INC
COM
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3923
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PRICELINE GRP INC
COM NEW
741503403
217
180
SH
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180
PROCTER & GAMBLE CO
COM
742718109
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SH
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QUALCOMM INC
COM
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RAYTHEON CO
COM NEW
755111507
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SH
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ROYAL DUTCH SHELL PLC
SPONS ADR A
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2126
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SPDR S&P 500 ETF TR
TR UNIT
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674
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SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
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301
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SALESFORCE COM INC
COM
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SCHEIN HENRY INC
COM
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SCHLUMBERGER LTD
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SCHWAB CHARLES CORP NEW
COM
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SIMON PPTY GROUP INC NEW
COM
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SOUTHERN CO
COM
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STARBUCKS CORP
COM
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STERICYCLE INC
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STRYKER CORP
COM
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3M CO
COM
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TIME WARNER INC
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TIME WARNER CABLE INC
COM
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TORTOISE ENERGY INFRSTRCTR C
COM
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UNION PAC CORP
COM
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UNITED PARCEL SERVICE INC
CL B
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UNITED TECHNOLOGIES CORP
COM
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VANGUARD WHITEHALL FDS INC
HIGH DIV YLD
921946406
497
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SH
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VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
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SH
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VANGUARD INDEX FDS
MCAP VL IDXVIP
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213
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VANGUARD INDEX FDS
SM CP VAL ETF
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VANGUARD INDEX FDS
MID CAP ETF
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VANGUARD INDEX FDS
GROWTH ETF
922908736
376
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VANGUARD INDEX FDS
VALUE ETF
922908744
393
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VANGUARD INDEX FDS
TOTAL STK MKT
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355
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VERIZON COMMUNICATIONS INC
COM
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VISA INC
COM CL A
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VODAFONE GROUP PLC NEW
SPNSR ADR NO PAR
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WAL-MART STORES INC
COM
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WALGREEN CO
COM
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WELLS FARGO & CO NEW
COM
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WHOLE FOODS MKT INC
COM
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SH
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WILLIAMS SONOMA INC
COM
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WISCONSIN ENERGY CORP
COM
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YUM BRANDS INC
COM
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SH
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ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
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MICHAEL KORS HLDGS LTD
SHS
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