13F-HR/A 1 v054652_13fhra.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: MAR 31, 2004 Check here if Amendment [X ]; Amendment Number: This Amendment (Check only one.): [X ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Joel R Mogy Investment Counsel Inc. Address: 315 South Beverly Drive, Suite 400 Beverly Hills, CA 90212 13F File Number: 028-05915 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Joel R. Mogy Title: President Phone: 310/552-0529 Signature, Place, and Date of Signing: /s/ Joel R. Mogy Beverly Hills, CA 10/12/06 ---------------- ----------------- -------- Report Type (Check only one.): [X ] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: Form 13F Information Table Entry Total: 130 Form 13F Information Table Value Total: $376,212 List of Other Included Managers: No. 13F File Number Name
FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTORITY NAME OF ISSUER TITLE OF CLASS CUSIP NO (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ----------- -------- -------- -------- ABBOTT LABORATORIES COM 002824100 4561 110970 SH SOLE 0 0 110970 ALTRIA GROUP INC COM 02209S103 2149 39470 SH SOLE 0 0 39470 AMERICAN EXPRESS CO COM 025816109 1402 27048 SH SOLE 0 0 27048 AMERICAN INTL GROUP INC COM 026874107 6505 91167 SH SOLE 0 0 91167 AMGEN INC COM 031162100 2657 45687 SH SOLE 0 0 45687 ANHEUSER BUSCH COS INC COM 035229103 680 13339 SH SOLE 0 0 13339 APOLLO GROUP COM 037604105 1099 12750 SH SOLE 0 0 12750 AUTOMATIC DATA PROCESSING INC COM 053015103 1654 39380 SH SOLE 0 0 39380 BP PLC ADRS COM 055622104 1310 25590 SH SOLE 0 0 25590 BANK OF AMERICA CORP COM 060505104 2390 29508 SH SOLE 0 0 29508 BECTON DICKINSON & CO COM 075887109 2230 45990 SH SOLE 0 0 45990 BED BATH & BEYOND INC COM 075896100 20179 481603 SH SOLE 0 0 481603 BELLSOUTH CORP COM 079860102 791 28572 SH SOLE 0 0 28572 BERKSHIRE HATHAWAY INC CV CL A COM 084670108 1120 12 SH SOLE 0 0 12 BERKSHIRE HATHAWAY INC CLASS B 084670207 9616 3091 SH SOLE 0 0 3091 BIOGEN IDEC INC COM 09062X103 512 9200 SH SOLE 0 0 9200 BLOCK H & R INC COM 093671105 408 8000 SH SOLE 0 0 8000 BOEING COMPANY COM 097023105 456 11092 SH SOLE 0 0 11092 BOSTON SCIENTIFIC CORPORATION COM 101137107 263 6200 SH SOLE 0 0 6200 BRISTOL-MYERS SQUIBB CO COM 110122108 1468 60597 SH SOLE 0 0 60597 BROADCOM CORPORATION COM 111320107 6253 160300 SH SOLE 0 0 160300 CARNIVAL CORP PAIRED CERT COM 143658300 260 5800 SH SOLE 0 0 5800 CHARTER COMMUNICATIONS INC COM 16117M107 605 128263 SH SOLE 0 0 128263 CHEVRON CORP NEW COM 166764100 1876 21374 SH SOLE 0 0 21374 CHICO'S FAS COM 168615102 1058 22800 SH SOLE 0 0 22800 CISCO SYSTEMS INC COM 17275R102 30421 1290663 SH SOLE 0 0 1290663 CINTAS CORP COM 172908105 3514 80807 SH SOLE 0 0 80807 CITIGROUP INC COM 172967101 13139 254145 SH SOLE 0 0 254145 CITY NATL CORP COM 178566105 780 13019 SH SOLE 0 0 13019 CLEAR CHANNEL COMMUNICATIONS COM 184502102 431 10185 SH SOLE 0 0 10185 COCA-COLA COMPANY COM 191216100 7178 142710 SH SOLE 0 0 142710 COMCAST CORP CL A (NEW) COM 20030N101 723 25125 SH SOLE 0 0 25125 COMCAST CORP CL A SPL COM 20030N200 1876 67354 SH SOLE 0 0 67354 COSTCO WHSL CORP (NEW) COM 22160K105 3291 87503 SH SOLE 0 0 87503 COX COMMUNICATIONS INC CL A COM 224044107 1025 32436 SH SOLE 0 0 32436 CRANE COMPANY COM 224399105 356 10798 SH SOLE 0 0 10798 DELL INC COM 24702R101 1397 41560 SH SOLE 0 0 41560 DISNEY WALT CO (HOLDING CO) COM 254687106 3174 127026 SH SOLE 0 0 127026 DOMINION RESOURCES INC (NEW) COM 25746U109 245 3806 SH SOLE 0 0 3806 DU PONT (E.I.) DE NEMOURS COM 263534109 366 8660 SH SOLE 0 0 8660 EBAY, INC. COM 278642103 1513 21834 SH SOLE 0 0 21834 EMERSON ELECTRIC COMPANY COM 291011104 201 3355 SH SOLE 0 0 3355 EQUITY RESIDENTIAL PROPERTIES COM 29476L107 436 14600 SH SOLE 0 0 14600 EXXON MOBIL CORP (NEW) COM 30231G102 5374 129224 SH SOLE 0 0 129224 FPL GROUP INC COM 302571104 509 7608 SH SOLE 0 0 7608 FEDEX CORP COM 31428X106 1286 17110 SH SOLE 0 0 17110 FIFTH THIRD BANCORP COM 316773100 385 6955 SH SOLE 0 0 6955 FIRST DATA CORP COM 319963104 1868 44300 SH SOLE 0 0 44300 FLEET BOSTON FINL CORP COM 339030108 458 10201 SH SOLE 0 0 10201 FRANKLIN RESOURCES INC COM 354613101 646 11600 SH SOLE 0 0 11600 GENERAL ELECTRIC CO COM 369604103 18101 593092 SH SOLE 0 0 593092 GENERAL MILLS INCORPORATED COM 370334104 336 7200 SH SOLE 0 0 7200 GILLETTE COMPANY COM 375766102 1001 25588 SH SOLE 0 0 25588 THE GOLDMAN SACHS GROUP, INC. COM 38141G104 282 2700 SH SOLE 0 0 2700 HERSHEY CO COM 427866108 1792 21634 SH SOLE 0 0 21634 HEWLETT-PACKARD CO COM 428236103 950 41600 SH SOLE 0 0 41600 HOME DEPOT INC COM 437076102 10164 272062 SH SOLE 0 0 272062 HONEYWELL INTERNATIONAL INC COM 438516106 237 7000 SH SOLE 0 0 7000 HOT TOPIC COM 441339108 648 24500 SH SOLE 0 0 24500 INTEL CORP COM 458140100 16753 615923 SH SOLE 0 0 615923 INTERNATIONAL BUSINESS MACHINE COM 459200101 4326 47100 SH SOLE 0 0 47100 INTUIT INC COM 461202103 429 9620 SH SOLE 0 0 9620 IRON MOUNTAIN COM 462846106 960 21500 SH SOLE 0 0 21500 JPMORGAN CHASE & CO COM 46625H100 849 20231 SH SOLE 0 0 20231 JOHNSON & JOHNSON COM 478160104 8891 175294 SH SOLE 0 0 175294 JOHNSON CONTROLS COM 478366107 662 11200 SH SOLE 0 0 11200 JORDAN AMERICAN HOLDINGS INC COM 480686104 0 15000 SH SOLE 0 0 15000 KIMBERLY CLARK COM 494368103 557 8820 SH SOLE 0 0 8820 LINEAR TECHNOLOGY CORP COM 535678106 489 13180 SH SOLE 0 0 13180 LOWES COS INC COM COM 548661107 2347 41805 SH SOLE 0 0 41805 LUXOTTICA GROUP S P A ADR COM 55068R202 649 41045 SH SOLE 0 0 41045 M & T BANK COM 55261F104 1069 11901 SH SOLE 0 0 11901 MBNA CORP COM 55262L100 6962 251986 SH SOLE 0 0 251986 MEDCO HEALTH SOLUTIONS INC COM 58405U102 517 15210 SH SOLE 0 0 15210 MEDTRONIC INC COM 585055106 10888 228022 SH SOLE 0 0 228022 MELLON FINANCIAL CORP COM 58551A108 771 24627 SH SOLE 0 0 24627 MERCK & CO INC COM 589331107 7397 167393 SH SOLE 0 0 167393 MERCURY INTERACTIVE CORP COM 589405109 590 13160 SH SOLE 0 0 13160 MERRILL LYNCH & CO INC COM 590188108 531 8910 SH SOLE 0 0 8910 MICROSOFT CORP COM 594918104 20523 823227 SH SOLE 0 0 823227 MOODYS CORP COM 615369105 2662 37601 SH SOLE 0 0 37601 MORGAN STANLEY COM 617446448 1694 29560 SH SOLE 0 0 29560 NESTLE SA SPNSRD ADR REP RG SH COM 641069406 1976 31000 SH SOLE 0 0 31000 NOKIA CORP SPONSORED ADR COM 654902204 851 41974 SH SOLE 0 0 41974 NORDSTROM INC COM 655664100 271 6800 SH SOLE 0 0 6800 OFFICE DEPOT INC COM 676220106 216 11500 SH SOLE 0 0 11500 ORACLE CORP COM 68389X105 6851 570904 SH SOLE 0 0 570904 PPG INDUSTRIES COM 693506107 408 7000 SH SOLE 0 0 7000 PAYCHEX INC COM 704326107 524 14725 SH SOLE 0 0 14725 PEPSICO INC COM 713448108 1211 22481 SH SOLE 0 0 22481 PFIZER INC COM 717081103 17355 495162 SH SOLE 0 0 495162 PRICE T ROWE GROUP INC COM 74144T108 1529 28400 SH SOLE 0 0 28400 T ROWE PRICE GROWTH STOCK FD FUND 741479109 479 19376 SH SOLE 0 0 19376 PROCTER AND GAMBLE COMPANY COM 742718109 9815 93578 SH SOLE 0 0 93578 REGENCY EQ CORP SBI COM 758855100 0 20000 SH SOLE 0 0 20000 T ROWE GROWTH AND INCOME FUND FUND 779551100 428 19473 SH SOLE 0 0 19473 ROYAL DUTCH PETROLEUM ADR PAR VALUE 1.25780257804 1387 29148 SH SOLE 0 0 29148 SBC COMMUNICATIONS INC COM 78387G103 1187 48380 SH SOLE 0 0 48380 SARA LEE CORP COM 803111103 305 13964 SH SOLE 0 0 13964 SCHLUMBERGER LIMITED COM 806857108 742 11619 SH SOLE 0 0 11619 SCHWAB CHARLES CORP COM 808513105 2612 224952 SH SOLE 0 0 224952 SIMON PROPERTY GROUP INC COM 828806109 1506 25762 SH SOLE 0 0 25762 SOLECTRON CORP COM 834182107 127 23000 SH SOLE 0 0 23000 SOUTHERN COMPANY COM 842587107 936 30674 SH SOLE 0 0 30674 STAPLES, INC. COM 855030102 474 18711 SH SOLE 0 0 18711 STARBUCKS CORPORATION COM 855244109 3423 90400 SH SOLE 0 0 90400 STATE STREET CORP COM 857477103 549 10540 SH SOLE 0 0 10540 STRYKER CORP COM 863667101 1324 14950 SH SOLE 0 0 14950 SYMANTEC CORP COM 871503108 1158 25000 SH SOLE 0 0 25000 TEVA PHARMACEUTICAL INDS ADR COM 881624209 615 9700 SH SOLE 0 0 9700 3M CO COM 88579Y101 1594 19468 SH SOLE 0 0 19468 TIME WARNER INC COM 887317105 9570 567625 SH SOLE 0 0 567625 TRIBUNE CO NEW COM 896047107 1714 33985 SH SOLE 0 0 33985 U.S. BANCORP COM 902973304 446 16113 SH SOLE 0 0 16113 UNITED TECHNOLOGIES CORP COM 913017109 526 6100 SH SOLE 0 0 6100 UNITED HEALTH GROUP COM 91324P102 1627 25250 SH SOLE 0 0 25250 UNOCAL CORP COM 915289102 374 10022 SH SOLE 0 0 10022 VERIZON COMMUNICATIONS COM 92343V104 1756 48058 SH SOLE 0 0 48058 VIACOM INC CL B COM 925524308 2168 55294 SH SOLE 0 0 55294 VODAFONE GROUP PLC SPONSORED ADR 92857W100 2085 87247 SH SOLE 0 0 87247 WAL MART STORES INC COM 931142103 6281 105234 SH SOLE 0 0 105234 WALGREEN CO COM 931422109 3108 94323 SH SOLE 0 0 94323 WELLS FARGO & CO (NEW) COM 949746101 2527 44590 SH SOLE 0 0 44590 WILLIAMS SONOMA INC COM 969904101 1259 36800 SH SOLE 0 0 36800 WISCONSIN ENERGY CORP COM 976657106 492 15288 SH SOLE 0 0 15288 WRIGLEY WM JR CO COM 982526105 574 9712 SH SOLE 0 0 9712 WYETH CORP COM 983024100 3379 89996 SH SOLE 0 0 89996 YAHOO INC COM 984332106 313 6457 SH SOLE 0 0 6457 ZIMMER HOLDINGS INC COM 98956P102 1957 26522 SH SOLE 0 0 26522 VODAPHONE GROUP PLC 1.GBP PAR ORDIG93882101 82 34575 SH SOLE 0 0 34575