<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001278726</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001126328</issuerCik>
            <issuerName>PRINCIPAL FINANCIAL GROUP INC</issuerName>
            <secFileNumber>001-16725</secFileNumber>
            <issuerAddress>
                <ns2:street1>711 High Street</ns2:street1>
                <ns2:city>Des Moines</ns2:city>
                <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                <ns2:zipCode>50392</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>5152475111</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DEANNA STRABLE-SOETHOUT</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>16640</noOfUnitsSold>
            <aggregateMarketValue>1564992.00</aggregateMarketValue>
            <noOfUnitsOutstanding>219693843</noOfUnitsOutstanding>
            <approxSaleDate>01/29/2026</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/28/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Performance Stock Units</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>16640</amountOfSecuritiesAcquired>
            <paymentDate>02/28/2022</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for DWIGHT SOETHOUT </name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/22/2026</saleDate>
            <amountOfSecuritiesSold>8025</amountOfSecuritiesSold>
            <grossProceeds>742799.62</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for DWIGHT SOETHOUT </name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/08/2026</saleDate>
            <amountOfSecuritiesSold>300</amountOfSecuritiesSold>
            <grossProceeds>27750.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for DEANNA STRABLE-SOETHOUT</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/31/2025</saleDate>
            <amountOfSecuritiesSold>38237</amountOfSecuritiesSold>
            <grossProceeds>3385752.52</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for DEANNA STRABLE-SOETHOUT</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/24/2025</saleDate>
            <amountOfSecuritiesSold>20715</amountOfSecuritiesSold>
            <grossProceeds>1865373.32</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for DEANNA STRABLE-SOETHOUT</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/23/2025</saleDate>
            <amountOfSecuritiesSold>200</amountOfSecuritiesSold>
            <grossProceeds>18000.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for DEANNA STRABLE-SOETHOUT</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/19/2025</saleDate>
            <amountOfSecuritiesSold>500</amountOfSecuritiesSold>
            <grossProceeds>45000.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for DEANNA STRABLE-SOETHOUT</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/18/2025</saleDate>
            <amountOfSecuritiesSold>8388</amountOfSecuritiesSold>
            <grossProceeds>755654.79</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>The securities to be sold were acquired upon the vesting of performance stock units during the period of 2/28/2022 through 2/27/2023.</remarks>
        <noticeSignature>
            <noticeDate>01/29/2026</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>02/28/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Deanna Strable-Soethout</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
