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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (USD $)
 3 Months Ended
Mar. 31, 2015
Mar. 31, 2014
Net revenue $ 3,790,604us-gaap_SalesRevenueNet $ 3,894,934us-gaap_SalesRevenueNet
Cost of revenue 2,314,649us-gaap_CostOfGoodsAndServicesSold 2,438,376us-gaap_CostOfGoodsAndServicesSold
Gross profit 1,475,955us-gaap_GrossProfit 1,456,558us-gaap_GrossProfit
Operating expenses:    
Selling and marketing 949,726us-gaap_SellingAndMarketingExpense 1,452,905us-gaap_SellingAndMarketingExpense
General and administrative 3,898,931us-gaap_GeneralAndAdministrativeExpense 3,013,898us-gaap_GeneralAndAdministrativeExpense
Research and development 268,200us-gaap_ResearchAndDevelopmentExpense 467,567us-gaap_ResearchAndDevelopmentExpense
Total operating expenses 5,116,857us-gaap_OperatingExpenses 4,934,370us-gaap_OperatingExpenses
Operating loss (3,640,902)us-gaap_OperatingIncomeLoss (3,477,812)us-gaap_OperatingIncomeLoss
Other income (expense):    
Interest expense (377,479)us-gaap_InterestExpense (24,221)us-gaap_InterestExpense
Other 1us-gaap_NonoperatingIncomeExpense (2,406)us-gaap_NonoperatingIncomeExpense
Net loss (4,018,380)us-gaap_NetIncomeLoss (3,504,439)us-gaap_NetIncomeLoss
Unrealized loss on foreign currency translation (27,908)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax (22,229)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax
Comprehensive loss $ (4,046,288)us-gaap_ComprehensiveIncomeNetOfTax $ (3,526,668)us-gaap_ComprehensiveIncomeNetOfTax
Net loss per share — basic and diluted (in dollars per share) $ (0.1)us-gaap_EarningsPerShareBasicAndDiluted $ (0.09)us-gaap_EarningsPerShareBasicAndDiluted
Weighted-average shares — basic and diluted (in shares) 38,795,396us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 38,718,336us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted