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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (USD $)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Net revenue $ 16,720,327us-gaap_SalesRevenueNet $ 19,801,359us-gaap_SalesRevenueNet
Cost of revenue 10,011,425us-gaap_CostOfGoodsAndServicesSold 10,456,082us-gaap_CostOfGoodsAndServicesSold
Gross Profit 6,708,902us-gaap_GrossProfit 9,345,277us-gaap_GrossProfit
Operating expenses:    
Selling and marketing 5,110,076us-gaap_SellingAndMarketingExpense 5,421,797us-gaap_SellingAndMarketingExpense
General and administrative 12,876,981us-gaap_GeneralAndAdministrativeExpense 10,262,623us-gaap_GeneralAndAdministrativeExpense
Research and development 1,729,433us-gaap_ResearchAndDevelopmentExpense 1,606,662us-gaap_ResearchAndDevelopmentExpense
Total operating expenses 19,716,490us-gaap_OperatingExpenses 17,291,082us-gaap_OperatingExpenses
Operating loss (13,007,588)us-gaap_OperatingIncomeLoss (7,945,805)us-gaap_OperatingIncomeLoss
Other income (expense):    
Interest expense (664,727)us-gaap_InterestExpense (91,844)us-gaap_InterestExpense
Interest income 0us-gaap_InvestmentIncomeInterest 48us-gaap_InvestmentIncomeInterest
Other (27,047)us-gaap_NonoperatingIncomeExpense 17,086us-gaap_NonoperatingIncomeExpense
Net loss (13,699,362)us-gaap_NetIncomeLoss (8,020,515)us-gaap_NetIncomeLoss
Unrealized gain (loss) on foreign currency translation 7,469us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax (3,464)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax
Comprehensive loss $ (13,691,893)us-gaap_ComprehensiveIncomeNetOfTax $ (8,023,979)us-gaap_ComprehensiveIncomeNetOfTax
Net loss per share - basic and diluted (in dollars per share) $ (0.35)us-gaap_EarningsPerShareBasicAndDiluted $ (0.24)us-gaap_EarningsPerShareBasicAndDiluted
Weighted-average common shares - basic and diluted (in shares) 38,755,546us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted 33,481,439us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted