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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Net revenue $ 19,801,359 $ 18,736,669
Cost of revenue 10,456,082 10,415,913
Gross Profit 9,345,277 8,320,756
Operating expenses:    
Selling and marketing 5,421,797 5,065,998
General and administrative 10,262,623 8,783,414
Research and development 1,606,662 2,128,610
Total operating expenses 17,291,082 15,978,022
Operating loss (7,945,805) (7,657,266)
Other income (expense):    
Interest expense (91,844) (85,838)
Interest income 48 27
Other 17,086 (14,002)
Net loss (8,020,515) (7,757,079)
Unrealized gain (loss) on foreign currency translation (3,464) 3,180
Comprehensive loss $ (8,023,979) $ (7,753,899)
Net loss per share - basic and diluted (in dollars per share) $ (0.24) $ (0.29)
Weighted-average common shares - basic and diluted (in shares) 33,481,439 26,742,345