4. Loss Per Share

The Company calculates net loss per share in accordance with ASC 260, Earnings Per Share, Under the provisions of ASC 260, basic net loss per share is computed by dividing the net loss for the period by the weighted average number of shares of common stock outstanding for the period. Diluted net loss per share is computed by dividing the net loss by the weighted average number of shares of common stock and dilutive common stock equivalents then outstanding. Common stock equivalents consist of shares of common stock issuable upon the exercise of stock options and warrants.

The following table sets forth the computation for basic and diluted loss per share:

	Three Months Ended September 30,						Nine Months Ended September 30,
	2010			2011			2010			2011
	(Unaudited)						(Unaudited)

Numerator:
Net loss	$	(1,061,916	)	$	(1,415,540	)	$	(3,581,501	)	$	(1,759,775	)
Numerator for basic and diluted earnings per share	$	(1,061,916	)	$	(1,415,540	)	$	(3,581,501	)	$	(1,759,775	)

Denominator for basic and diluted earnings per share — weighted-average shares		18,314,379			19,537,232			17,612,982			18,979,010
Basic and diluted loss per share	$	(0.06	)	$	(0.07	)	$	(0.20	)	$	(0.09	)

Outstanding stock options and warrants to purchase 1,972,157 shares and 1,996,931 shares for the periods ended September 30, 2010 and 2011, respectively, of which 100,000 warrants are included in these amounts for 2010 and 2011, were excluded from the calculation of diluted loss per share as their effect would have been antidilutive.