President

0001123812-24-000004.txt : 20240424 0001123812-24-000004.hdr.sgml : 20240424 20240424105620 ACCESSION NUMBER: 0001123812-24-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240424 DATE AS OF CHANGE: 20240424 EFFECTIVENESS DATE: 20240424 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 ORGANIZATION NAME: IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 24867567 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001123812 XXXXXXXX 03-31-2024 03-31-2024 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson President 865-584-1850 David N. Goodson Knoxville TN 04-24-2024 0 228 563149439 false INFORMATION TABLE 2 pg1q24.xml 3M CO COM 88579Y101 797965 7523 SH SOLE Proffitt & Goodson Advisors 7523 0 0 ABBVIE INC COM 00287Y109 172449 947 SH SOLE Proffitt & Goodson Advisors 947 0 0 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 557003 1607 SH SOLE Proffitt & Goodson Advisors 1607 0 0 ADOBE INC COM 00724F101 1389164 2753 SH SOLE Proffitt & Goodson Advisors 2753 0 0 AGNC INVT CORP COM 00123Q104 95991 9696 SH SOLE Proffitt & Goodson Advisors 9696 0 0 AIR PRODS & CHEMS INC COM 009158106 38764 160 SH SOLE Proffitt & Goodson Advisors 160 0 0 AIRBNB INC COM CL A 009066101 4124 25 SH SOLE Proffitt & Goodson Advisors 25 0 0 ALPHABET INC CAP STK CL A 02079K305 2254895 14940 SH SOLE Proffitt & Goodson Advisors 14940 0 0 ALPHABET INC CAP STK CL C 02079K107 95468 627 SH SOLE Proffitt & Goodson Advisors 627 0 0 ALTRIA GROUP INC COM 02209S103 69923 1603 SH SOLE Proffitt & Goodson Advisors 1603 0 0 AMAZON COM INC COM 023135106 2874175 15934 SH SOLE Proffitt & Goodson Advisors 15934 0 0 AMERICAN ELEC PWR CO INC COM 025537101 9385 109 SH SOLE Proffitt & Goodson Advisors 109 0 0 AMERICAN TOWER CORP NEW COM 03027X100 14029 71 SH SOLE Proffitt & Goodson Advisors 71 0 0 AMGEN INC COM 031162100 22746 80 SH SOLE Proffitt & Goodson Advisors 80 0 0 ANNALY CAPITAL MANAGEMENT IN COM NEW 035710839 989679 50263 SH SOLE Proffitt & Goodson Advisors 50263 0 0 APPLE INC COM 037833100 3044735 17756 SH SOLE Proffitt & Goodson Advisors 17756 0 0 APTIV PLC SHS G6095L109 1355 17 SH SOLE Proffitt & Goodson Advisors 17 0 0 ARCADIUM LITHIUM PLC COM SHS G0508H110 4310 1000 SH SOLE Proffitt & Goodson Advisors 1000 0 0 AT&T INC COM 00206R102 17776 1010 SH SOLE Proffitt & Goodson Advisors 1010 0 0 ATMOS ENERGY CORP COM 049560105 43626 367 SH SOLE Proffitt & Goodson Advisors 367 0 0 BANK AMERICA CORP COM 060505104 1227471 32370 SH SOLE Proffitt & Goodson Advisors 32370 0 0 BECTON DICKINSON & CO COM 075887109 95269 385 SH SOLE Proffitt & Goodson Advisors 385 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1481072 3522 SH SOLE Proffitt & Goodson Advisors 3522 0 0 BORGWARNER INC COM 099724106 7261 209 SH SOLE Proffitt & Goodson Advisors 209 0 0 BROADCOM INC COM 11135F101 2651 2 SH SOLE Proffitt & Goodson Advisors 2 0 0 CARRIER GLOBAL CORPORATION COM 14448C104 436092 7502 SH SOLE Proffitt & Goodson Advisors 7502 0 0 CATERPILLAR INC COM 149123101 2017 6 SH SOLE Proffitt & Goodson Advisors 6 0 0 CHEMOURS CO COM 163851108 1130 43 SH SOLE Proffitt & Goodson Advisors 43 0 0 CHEVRON CORP NEW COM 166764100 105213 667 SH SOLE Proffitt & Goodson Advisors 667 0 0 CIENA CORP COM NEW 171779309 149 3 SH SOLE Proffitt & Goodson Advisors 3 0 0 CISCO SYS INC COM 17275R102 848271 16996 SH SOLE Proffitt & Goodson Advisors 16996 0 0 COMERICA INC COM 200340107 33874 616 SH SOLE Proffitt & Goodson Advisors 616 0 0 CONOCOPHILLIPS COM 20825C104 11965 94 SH SOLE Proffitt & Goodson Advisors 94 0 0 CONSTELLATION ENERGY CORP COM 21037T109 11276 61 SH SOLE Proffitt & Goodson Advisors 61 0 0 CORTEVA INC COM 22052L104 453056 7856 SH SOLE Proffitt & Goodson Advisors 7856 0 0 COSTCO WHSL CORP NEW COM 22160K105 73263 100 SH SOLE Proffitt & Goodson Advisors 100 0 0 CVS HEALTH CORP COM 126650100 1010241 12666 SH SOLE Proffitt & Goodson Advisors 12666 0 0 D R HORTON INC COM 23331A109 39163 238 SH SOLE Proffitt & Goodson Advisors 238 0 0 DANA INC COM 235825205 9665 761 SH SOLE Proffitt & Goodson Advisors 761 0 0 DELL TECHNOLOGIES INC CL C 24703L202 4451 39 SH SOLE Proffitt & Goodson Advisors 39 0 0 DELTA AIR LINES INC DEL COM NEW 247361702 1820 38 SH SOLE Proffitt & Goodson Advisors 38 0 0 DEVON ENERGY CORP NEW COM 25179M103 98604 1965 SH SOLE Proffitt & Goodson Advisors 1965 0 0 DISNEY WALT CO COM 254687106 999192 8166 SH SOLE Proffitt & Goodson Advisors 8166 0 0 DOW INC COM 260557103 115397 1992 SH SOLE Proffitt & Goodson Advisors 1992 0 0 DUPONT DE NEMOURS INC COM 26614N102 49299 643 SH SOLE Proffitt & Goodson Advisors 643 0 0 ELEVANCE HEALTH INC COM 036752103 21261 41 SH SOLE Proffitt & Goodson Advisors 41 0 0 ELME COMMUNITIES SH BEN INT 939653101 1392 100 SH SOLE Proffitt & Goodson Advisors 100 0 0 EMERSON ELEC CO COM 291011104 1220400 10760 SH SOLE Proffitt & Goodson Advisors 10760 0 0 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 81734 5196 SH SOLE Proffitt & Goodson Advisors 5196 0 0 ENTERPRISE PRODS PARTNERS L COM 293792107 141465 4848 SH SOLE Proffitt & Goodson Advisors 4848 0 0 EXELON CORP COM 30161N101 6951 185 SH SOLE Proffitt & Goodson Advisors 185 0 0 EXXON MOBIL CORP COM 30231G102 1026748 8833 SH SOLE Proffitt & Goodson Advisors 8833 0 0 FIDELITY COVINGTON TRUST CONSMR STAPLES 316092303 10135 213 SH SOLE Proffitt & Goodson Advisors 213 0 0 FIDELITY COVINGTON TRUST MSCI CONSM DIS 316092204 72418 878 SH SOLE Proffitt & Goodson Advisors 878 0 0 FIRST TR EXCHANGE TRAD FD VI FST TR GLB FD 33739H101 1168 49 SH SOLE Proffitt & Goodson Advisors 49 0 0 FORD MTR CO DEL COM 345370860 9429 710 SH SOLE Proffitt & Goodson Advisors 710 0 0 FREEPORT-MCMORAN INC CL B 35671D857 32867 699 SH SOLE Proffitt & Goodson Advisors 699 0 0 GENERAL MTRS CO COM 37045V100 535267 11803 SH SOLE Proffitt & Goodson Advisors 11803 0 0 GENUINE PARTS CO COM 372460105 6353 41 SH SOLE Proffitt & Goodson Advisors 41 0 0 GLOBAL X FDS S&P 500 COVERED 37954Y475 164670 4037 SH SOLE Proffitt & Goodson Advisors 4037 0 0 HCA HEALTHCARE INC COM 40412C101 622701 1867 SH SOLE Proffitt & Goodson Advisors 1867 0 0 HOME DEPOT INC COM 437076102 197938 516 SH SOLE Proffitt & Goodson Advisors 516 0 0 HUNT J B TRANS SVCS INC COM 445658107 50411 253 SH SOLE Proffitt & Goodson Advisors 253 0 0 ILLINOIS TOOL WKS INC COM 452308109 5904 22 SH SOLE Proffitt & Goodson Advisors 22 0 0 INTEL CORP COM 458140100 815202 18456 SH SOLE Proffitt & Goodson Advisors 18456 0 0 INTERCONTINENTAL EXCHANGE IN COM 45866F104 1104113 8034 SH SOLE Proffitt & Goodson Advisors 8034 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 105983 555 SH SOLE Proffitt & Goodson Advisors 555 0 0 INTERNATIONAL PAPER CO COM 460146103 13775 353 SH SOLE Proffitt & Goodson Advisors 353 0 0 INTUIT COM 461202103 962650 1481 SH SOLE Proffitt & Goodson Advisors 1481 0 0 INVESCO EXCH TRADED FD TR II SOLAR ETF 46138G706 51359 1132 SH SOLE Proffitt & Goodson Advisors 1132 0 0 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 46137V613 45972 1195 SH SOLE Proffitt & Goodson Advisors 1195 0 0 IPERIONX LTD SPONSORED ADS 44916E100 10437 700 SH SOLE Proffitt & Goodson Advisors 700 0 0 IRON MTN INC DEL COM 46284V101 66174 825 SH SOLE Proffitt & Goodson Advisors 825 0 0 ISHARES INC CORE MSCI EMKT 46434G103 11714 227 SH SOLE Proffitt & Goodson Advisors 227 0 0 ISHARES INC MSCI JPN ETF NEW 46434G822 2997 42 SH SOLE Proffitt & Goodson Advisors 42 0 0 ISHARES SILVER TR ISHARES 46428Q109 35263 1550 SH SOLE Proffitt & Goodson Advisors 1550 0 0 ISHARES TR 0-5 YR TIPS ETF 46429B747 26847 270 SH SOLE Proffitt & Goodson Advisors 270 0 0 ISHARES TR 0-5YR INVT GR CP 46434V100 120589 2450 SH SOLE Proffitt & Goodson Advisors 2450 0 0 ISHARES TR 3 7 YR TREAS BD 464288661 1769693 15281 SH SOLE Proffitt & Goodson Advisors 15281 0 0 ISHARES TR BLACKROCK ULTRA 46434V878 248351 4912 SH SOLE Proffitt & Goodson Advisors 4912 0 0 ISHARES TR CORE MSCI EAFE 46432F842 224961 3031 SH SOLE Proffitt & Goodson Advisors 3031 0 0 ISHARES TR CORE MSCI TOTAL 46432F834 989942 14588 SH SOLE Proffitt & Goodson Advisors 14588 0 0 ISHARES TR CORE S&P MCP ETF 464287507 8427615 138749 SH SOLE Proffitt & Goodson Advisors 138749 0 0 ISHARES TR CORE S&P SCP ETF 464287804 16811861 152116 SH SOLE Proffitt & Goodson Advisors 152116 0 0 ISHARES TR CORE S&P TTL STK 464287150 541680 4698 SH SOLE Proffitt & Goodson Advisors 4698 0 0 ISHARES TR CORE S&P500 ETF 464287200 44688 85 SH SOLE Proffitt & Goodson Advisors 85 0 0 ISHARES TR CORE US AGGBD ET 464287226 368059 3758 SH SOLE Proffitt & Goodson Advisors 3758 0 0 ISHARES TR ESG AWR US AGRGT 46435U549 17083 363 SH SOLE Proffitt & Goodson Advisors 363 0 0 ISHARES TR ESG AWRE USD ETF 46435G193 1294751 56318 SH SOLE Proffitt & Goodson Advisors 56318 0 0 ISHARES TR EUROPE ETF 464287861 61237 1100 SH SOLE Proffitt & Goodson Advisors 1100 0 0 ISHARES TR GL CLEAN ENE ETF 464288224 48036 3436 SH SOLE Proffitt & Goodson Advisors 3436 0 0 ISHARES TR INTL SEL DIV ETF 464288448 72904 2600 SH SOLE Proffitt & Goodson Advisors 2600 0 0 ISHARES TR INTRM GOV CR ETF 464288612 1918016 18446 SH SOLE Proffitt & Goodson Advisors 18446 0 0 ISHARES TR ISHARES BIOTECH 464287556 966853 7046 SH SOLE Proffitt & Goodson Advisors 7046 0 0 ISHARES TR ISHS 1-5YR INVS 464288646 8937130 174281 SH SOLE Proffitt & Goodson Advisors 174281 0 0 ISHARES TR ISHS 5-10YR INVT 464288638 24813254 480877 SH SOLE Proffitt & Goodson Advisors 480877 0 0 ISHARES TR MBS ETF 464288588 3396158 36747 SH SOLE Proffitt & Goodson Advisors 36747 0 0 ISHARES TR MSCI EMG MKT ETF 464287234 415935 10125 SH SOLE Proffitt & Goodson Advisors 10125 0 0 ISHARES TR MSCI LW CRB TG 46434V464 83823 467 SH SOLE Proffitt & Goodson Advisors 467 0 0 ISHARES TR NATIONAL MUN ETF 464288414 139880 1300 SH SOLE Proffitt & Goodson Advisors 1300 0 0 ISHARES TR NEW YORK MUN ETF 464288323 1569423 29166 SH SOLE Proffitt & Goodson Advisors 29166 0 0 ISHARES TR RUS MID CAP ETF 464287499 10655213 126712 SH SOLE Proffitt & Goodson Advisors 126712 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 8872768 42191 SH SOLE Proffitt & Goodson Advisors 42191 0 0 ISHARES TR SHRT NAT MUN ETF 464288158 224751 2146 SH SOLE Proffitt & Goodson Advisors 2146 0 0 ISHARES TR US TREAS BD ETF 46429B267 177675 7803 SH SOLE Proffitt & Goodson Advisors 7803 0 0 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 241606 4789 SH SOLE Proffitt & Goodson Advisors 4789 0 0 JOHNSON & JOHNSON COM 478160104 1235464 7810 SH SOLE Proffitt & Goodson Advisors 7810 0 0 JOHNSON CTLS INTL PLC SHS G51502105 3658 56 SH SOLE Proffitt & Goodson Advisors 56 0 0 JPMORGAN CHASE & CO COM 46625H100 1627238 8124 SH SOLE Proffitt & Goodson Advisors 8124 0 0 KENVUE INC COM 49177J102 112987 5265 SH SOLE Proffitt & Goodson Advisors 5265 0 0 KIMCO RLTY CORP COM 49446R109 113660 5796 SH SOLE Proffitt & Goodson Advisors 5796 0 0 KINDER MORGAN INC DEL COM 49456B101 129756 7075 SH SOLE Proffitt & Goodson Advisors 7075 0 0 KLA CORP COM NEW 482480100 67063 96 SH SOLE Proffitt & Goodson Advisors 96 0 0 LINDE PLC SHS G54950103 552541 1190 SH SOLE Proffitt & Goodson Advisors 1190 0 0 LITHIUM AMERICAS ARGENTINA C COM SHS 53681K100 5390 1000 SH SOLE Proffitt & Goodson Advisors 1000 0 0 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 93484 914 SH SOLE Proffitt & Goodson Advisors 914 0 0 MARATHON OIL CORP COM 565849106 85020 3000 SH SOLE Proffitt & Goodson Advisors 3000 0 0 MASTERCARD INCORPORATED CL A 57636Q104 58752 122 SH SOLE Proffitt & Goodson Advisors 122 0 0 MCDONALDS CORP COM 580135101 23684 84 SH SOLE Proffitt & Goodson Advisors 84 0 0 META PLATFORMS INC CL A 30303M102 1578621 3251 SH SOLE Proffitt & Goodson Advisors 3251 0 0 MICRON TECHNOLOGY INC COM 595112103 7074 60 SH SOLE Proffitt & Goodson Advisors 60 0 0 MICROSOFT CORP COM 594918104 4468468 10621 SH SOLE Proffitt & Goodson Advisors 10621 0 0 MODERNA INC COM 60770K107 5328 50 SH SOLE Proffitt & Goodson Advisors 50 0 0 MPLX LP COM UNIT REP LTD 55336V100 94508 2274 SH SOLE Proffitt & Goodson Advisors 2274 0 0 NETFLIX INC COM 64110L106 6074 10 SH SOLE Proffitt & Goodson Advisors 10 0 0 NEW YORK TIMES CO CL A 650111107 25932 600 SH SOLE Proffitt & Goodson Advisors 600 0 0 NEXTERA ENERGY INC COM 65339F101 14380 225 SH SOLE Proffitt & Goodson Advisors 225 0 0 NIKE INC CL B 654106103 392555 4177 SH SOLE Proffitt & Goodson Advisors 4177 0 0 NORFOLK SOUTHN CORP COM 655844108 155981 612 SH SOLE Proffitt & Goodson Advisors 612 0 0 NOVO-NORDISK A S ADR 670100205 275547 2146 SH SOLE Proffitt & Goodson Advisors 2146 0 0 NUCOR CORP COM 670346105 643571 3252 SH SOLE Proffitt & Goodson Advisors 3252 0 0 NUSHARES ETF TR NUVEEN ESG US 67092P870 8481 386 SH SOLE Proffitt & Goodson Advisors 386 0 0 NVIDIA CORPORATION COM 67066G104 2025782 2242 SH SOLE Proffitt & Goodson Advisors 2242 0 0 ONEOK INC NEW COM 682680103 93399 1165 SH SOLE Proffitt & Goodson Advisors 1165 0 0 ORACLE CORP COM 68389X105 1058767 8429 SH SOLE Proffitt & Goodson Advisors 8429 0 0 OVINTIV INC COM 69047Q102 36123 696 SH SOLE Proffitt & Goodson Advisors 696 0 0 PALANTIR TECHNOLOGIES INC CL A 69608A108 30144 1310 SH SOLE Proffitt & Goodson Advisors 1310 0 0 PARKER-HANNIFIN CORP COM 701094104 35015 63 SH SOLE Proffitt & Goodson Advisors 63 0 0 PEPSICO INC COM 713448108 927203 5298 SH SOLE Proffitt & Goodson Advisors 5298 0 0 PFIZER INC COM 717081103 98887 3563 SH SOLE Proffitt & Goodson Advisors 3563 0 0 PHILIP MORRIS INTL INC COM 718172109 106371 1161 SH SOLE Proffitt & Goodson Advisors 1161 0 0 PHINIA INC COMMON STOCK 71880K101 1230 32 SH SOLE Proffitt & Goodson Advisors 32 0 0 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 1694401 16853 SH SOLE Proffitt & Goodson Advisors 16853 0 0 PPG INDS INC COM 693506107 4492 31 SH SOLE Proffitt & Goodson Advisors 31 0 0 PPL CORP COM 69351T106 89528 3252 SH SOLE Proffitt & Goodson Advisors 3252 0 0 PROCTER AND GAMBLE CO COM 742718109 1133154 6984 SH SOLE Proffitt & Goodson Advisors 6984 0 0 PRUDENTIAL FINL INC COM 744320102 90751 773 SH SOLE Proffitt & Goodson Advisors 773 0 0 QUALCOMM INC COM 747525103 1196444 7067 SH SOLE Proffitt & Goodson Advisors 7067 0 0 REGIONS FINANCIAL CORP NEW COM 7591EP100 98405 4677 SH SOLE Proffitt & Goodson Advisors 4677 0 0 RITHM CAPITAL CORP COM NEW 64828T201 149031 13354 SH SOLE Proffitt & Goodson Advisors 13354 0 0 RIVIAN AUTOMOTIVE INC COM CL A 76954A103 3614 330 SH SOLE Proffitt & Goodson Advisors 330 0 0 RTX CORPORATION COM 75513E101 482969 4952 SH SOLE Proffitt & Goodson Advisors 4952 0 0 SCHWAB CHARLES CORP COM 808513105 918501 12697 SH SOLE Proffitt & Goodson Advisors 12697 0 0 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 133522 5288 SH SOLE Proffitt & Goodson Advisors 5288 0 0 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 397614 10190 SH SOLE Proffitt & Goodson Advisors 10190 0 0 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 52410 650 SH SOLE Proffitt & Goodson Advisors 650 0 0 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 292978 5950 SH SOLE Proffitt & Goodson Advisors 5950 0 0 SCHWAB STRATEGIC TR US TIPS ETF 808524870 11929984 228719 SH SOLE Proffitt & Goodson Advisors 228719 0 0 SEAGATE TECHNOLOGY HLDNGS PL ORD SHS G7997R103 95842 1030 SH SOLE Proffitt & Goodson Advisors 1030 0 0 SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 855961 10482 SH SOLE Proffitt & Goodson Advisors 10482 0 0 SELECT SECTOR SPDR TR ENERGY 81369Y506 926635 9815 SH SOLE Proffitt & Goodson Advisors 9815 0 0 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 361811 8590 SH SOLE Proffitt & Goodson Advisors 8590 0 0 SELECT SECTOR SPDR TR INDL 81369Y704 1948476 15469 SH SOLE Proffitt & Goodson Advisors 15469 0 0 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 8369411 211723 SH SOLE Proffitt & Goodson Advisors 211723 0 0 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 1879540 10221 SH SOLE Proffitt & Goodson Advisors 10221 0 0 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 307579 4028 SH SOLE Proffitt & Goodson Advisors 4028 0 0 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 2413022 16334 SH SOLE Proffitt & Goodson Advisors 16334 0 0 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1411410 21499 SH SOLE Proffitt & Goodson Advisors 21499 0 0 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 217434 1044 SH SOLE Proffitt & Goodson Advisors 1044 0 0 SMARTFINANCIAL INC COM NEW 83190L208 30110 1429 SH SOLE Proffitt & Goodson Advisors 1429 0 0 SOUNDHOUND AI INC CLASS A COM 836100107 1767 300 SH SOLE Proffitt & Goodson Advisors 300 0 0 SOUTHERN CO COM 842587107 102517 1429 SH SOLE Proffitt & Goodson Advisors 1429 0 0 SPDR GOLD TR GOLD SHS 78463V107 39087 190 SH SOLE Proffitt & Goodson Advisors 190 0 0 SPDR INDEX SHS FDS MSCI EAFE FS ETF 78470E106 474885 11419 SH SOLE Proffitt & Goodson Advisors 11419 0 0 SPDR INDEX SHS FDS MSCI EMR MKT ETF 78470E205 241695 7707 SH SOLE Proffitt & Goodson Advisors 7707 0 0 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 20021694 558641 SH SOLE Proffitt & Goodson Advisors 558641 0 0 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 3855502 106535 SH SOLE Proffitt & Goodson Advisors 106535 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 58229261 111322 SH SOLE Proffitt & Goodson Advisors 111322 0 0 SPDR SER TR PORTFOLIO INTRMD 78464A375 6434242 196826 SH SOLE Proffitt & Goodson Advisors 196826 0 0 SPDR SER TR S&P BIOTECH 78464A870 8541 90 SH SOLE Proffitt & Goodson Advisors 90 0 0 SPDR SER TR S&P REGL BKG 78464A698 1873383 37259 SH SOLE Proffitt & Goodson Advisors 37259 0 0 SPDR SER TR SPDR S&P 500 ETF 78468R796 50761 1186 SH SOLE Proffitt & Goodson Advisors 1186 0 0 STANLEY BLACK & DECKER INC COM 854502101 1665 17 SH SOLE Proffitt & Goodson Advisors 17 0 0 TARGET CORP COM 87612E106 611375 3450 SH SOLE Proffitt & Goodson Advisors 3450 0 0 TE CONNECTIVITY LTD SHS H84989104 8424 58 SH SOLE Proffitt & Goodson Advisors 58 0 0 TESLA INC COM 88160R101 21271 121 SH SOLE Proffitt & Goodson Advisors 121 0 0 TEXAS INSTRS INC COM 882508104 6969 40 SH SOLE Proffitt & Goodson Advisors 40 0 0 THERMO FISHER SCIENTIFIC INC COM 883556102 56378 97 SH SOLE Proffitt & Goodson Advisors 97 0 0 TJX COS INC NEW COM 872540109 950407 9371 SH SOLE Proffitt & Goodson Advisors 9371 0 0 TRUIST FINL CORP COM 89832Q109 100842 2587 SH SOLE Proffitt & Goodson Advisors 2587 0 0 UBER TECHNOLOGIES INC COM 90353T100 26947 350 SH SOLE Proffitt & Goodson Advisors 350 0 0 ULTA BEAUTY INC COM 90384S303 3661 7 SH SOLE Proffitt & Goodson Advisors 7 0 0 UNITEDHEALTH GROUP INC COM 91324P102 764312 1545 SH SOLE Proffitt & Goodson Advisors 1545 0 0 UNUM GROUP COM 91529Y106 128409 2393 SH SOLE Proffitt & Goodson Advisors 2393 0 0 VALERO ENERGY CORP COM 91913Y100 750183 4395 SH SOLE Proffitt & Goodson Advisors 4395 0 0 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 2742026 35764 SH SOLE Proffitt & Goodson Advisors 35764 0 0 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 5001665 68865 SH SOLE Proffitt & Goodson Advisors 68865 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 512514 1489 SH SOLE Proffitt & Goodson Advisors 1489 0 0 VANGUARD INDEX FDS LARGE CAP ETF 922908637 9602868 40052 SH SOLE Proffitt & Goodson Advisors 40052 0 0 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 211976 899 SH SOLE Proffitt & Goodson Advisors 899 0 0 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 206269 1323 SH SOLE Proffitt & Goodson Advisors 1323 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 2719477 10884 SH SOLE Proffitt & Goodson Advisors 10884 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 46215110 96141 SH SOLE Proffitt & Goodson Advisors 96141 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 216441 1128 SH SOLE Proffitt & Goodson Advisors 1128 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 5175507 22641 SH SOLE Proffitt & Goodson Advisors 22641 0 0 VANGUARD INDEX FDS SML CP GRW ETF 922908595 195280 749 SH SOLE Proffitt & Goodson Advisors 749 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 45571899 175344 SH SOLE Proffitt & Goodson Advisors 175344 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 344775 2117 SH SOLE Proffitt & Goodson Advisors 2117 0 0 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 22537414 539560 SH SOLE Proffitt & Goodson Advisors 539560 0 0 VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 11112 165 SH SOLE Proffitt & Goodson Advisors 165 0 0 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 498576 4512 SH SOLE Proffitt & Goodson Advisors 4512 0 0 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 233368 4873 SH SOLE Proffitt & Goodson Advisors 4873 0 0 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 760215 15024 SH SOLE Proffitt & Goodson Advisors 15024 0 0 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 40572750 692959 SH SOLE Proffitt & Goodson Advisors 692959 0 0 VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 92206C771 14019283 307373 SH SOLE Proffitt & Goodson Advisors 307373 0 0 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 893698 15390 SH SOLE Proffitt & Goodson Advisors 15390 0 0 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 35460629 458681 SH SOLE Proffitt & Goodson Advisors 458681 0 0 VANGUARD SCOTTSDALE FDS TOTAL CORP BND 92206C573 120907 1578 SH SOLE Proffitt & Goodson Advisors 1578 0 0 VANGUARD STAR FDS VG TL INTL STK F 921909768 2090119 34662 SH SOLE Proffitt & Goodson Advisors 34662 0 0 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 52708897 1050606 SH SOLE Proffitt & Goodson Advisors 1050606 0 0 VANGUARD WORLD FD ENERGY ETF 92204A306 84025 638 SH SOLE Proffitt & Goodson Advisors 638 0 0 VANGUARD WORLD FD ESG US STK ETF 921910733 1215850 13047 SH SOLE Proffitt & Goodson Advisors 13047 0 0 VANGUARD WORLD FD INF TECH ETF 92204A702 1271525 2425 SH SOLE Proffitt & Goodson Advisors 2425 0 0 VANGUARD WORLD FD MEGA CAP INDEX 921910873 1240630 6639 SH SOLE Proffitt & Goodson Advisors 6639 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 629526 15003 SH SOLE Proffitt & Goodson Advisors 15003 0 0 VISA INC COM CL A 92826C839 50793 182 SH SOLE Proffitt & Goodson Advisors 182 0 0 WALMART INC COM 931142103 1054901 17532 SH SOLE Proffitt & Goodson Advisors 17532 0 0 ZIM INTEGRATED SHIPPING SERV SHS M9T951109 1012 100 SH SOLE Proffitt & Goodson Advisors 100 0 0