CONDENSED CONSOLIDATED STATEMENTS OF (LOSS) INCOME (Unaudited) (USD $)	3 Months Ended
	Jan. 31, 2015	Jan. 31, 2014
Condensed Consolidated Statements Of Loss Income
NET SALES	$ 17,697,928	$ 18,431,514
COST OF GOODS SOLD	9,663,461	10,079,099
GROSS PROFIT	8,034,467	8,352,415
OPERATING EXPENSES:
Selling, general and administrative expenses	7,949,302	8,546,847
Advertising expenses	253,978	240,787
Amortization	184,723	335,616
Gain on disposal of property and equipment	(49,821)	(4,750)
TOTAL OPERATING EXPENSES	8,338,182	9,118,500
LOSS FROM OPERATIONS	(303,715)	(766,085)
OTHER EXPENSE (INCOME):
Interest expense	384,366	378,439
TOTAL OTHER EXPENSE, NET	384,366	378,439
LOSS BEFORE INCOME TAXES	(688,081)	(1,144,524)
INCOME TAX BENEFIT	(261,471)	(297,576)
NET LOSS	$ (426,610)	$ (846,948)
NET LOSS PER SHARE - BASIC	$ (0.02)	$ (0.04)
NET LOSS PER SHARE - DILUTED	$ (0.02)	$ (0.04)
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - BASIC	21,358,411	21,360,585
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - DILUTED	21,358,411	21,360,585