CONSOLIDATED STATEMENTS OF (LOSS) INCOME (Unaudited) (USD $)	3 Months Ended		6 Months Ended
	Apr. 30, 2014	Apr. 30, 2013	Apr. 30, 2014	Apr. 30, 2013
Consolidated Statements Of Loss Income
NET SALES	$ 18,575,969	$ 17,347,483	$ 37,007,483	$ 34,390,348
COST OF GOODS SOLD	9,849,875	8,513,565	19,928,974	16,920,287
GROSS PROFIT	8,726,094	8,833,918	17,078,509	17,470,061
OPERATING EXPENSES:
Selling, general and administrative expenses	7,980,177	8,070,903	16,527,024	16,426,577
Advertising expenses	110,117	175,037	350,904	397,481
Amortization	281,100	240,343	616,716	485,781
(Gain) loss on disposal of property and equipment	(183)	13,132	(4,933)	(11,076)
TOTAL OPERATING EXPENSES	8,371,211	8,499,415	17,489,711	17,298,763
INCOME (LOSS) FROM OPERATIONS	354,883	334,503	(411,202)	171,298
OTHER EXPENSE (INCOME):
Interest expense	371,751	591,174	750,190	1,103,153
Gain on derivatives		(9,398)		(16,505)
TOTAL OTHER EXPENSE, NET	371,751	581,776	750,190	1,086,648
LOSS BEFORE INCOME TAXES	(16,868)	(247,273)	(1,161,392)	(915,350)
INCOME TAX BENEFIT	(143,753)	(96,832)	(441,329)	(358,451)
NET INCOME (LOSS)	$ 126,885	$ (150,441)	$ (720,063)	$ (556,899)
NET INCOME (LOSS) PER SHARE - BASIC	$ 0.01	$ (0.01)	$ (0.03)	$ (0.03)
NET INCOME (LOSS) PER SHARE - DILUTED	$ 0.01	$ (0.01)	$ (0.03)	$ (0.03)
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - BASIC	21,360,411	21,372,865	21,360,499	21,376,857
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - DILUTED	21,365,174	21,372,865	21,360,499	21,376,857