CONDENSED CONSOLIDATED STATEMENTS OF (LOSS) INCOME (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Jul. 31, 2013	Jul. 31, 2012	Jul. 31, 2013	Jul. 31, 2012
Condensed Consolidated Statements Of Loss Income
NET SALES	$ 18,351,802	$ 18,462,810	$ 52,742,150	$ 53,257,576
COST OF GOODS SOLD	8,378,042	8,497,374	25,298,329	25,849,125
GROSS PROFIT	9,973,760	9,965,436	27,443,821	27,408,451
OPERATING EXPENSES:
Selling, general and administrative expenses	7,667,883	7,877,903	24,094,460	23,114,088
Advertising expenses	207,937	339,841	605,418	978,107
Amortization	239,510	229,011	725,291	698,163
Gain on disposal of property and equipment	(11,372)	(6,665)	(22,448)	(65,773)
TOTAL OPERATING EXPENSES	8,103,958	8,440,090	25,402,721	24,724,585
INCOME FROM OPERATIONS	1,869,802	1,525,346	2,041,100	2,683,866
OTHER EXPENSE (INCOME):
Interest expense	384,871	548,633	1,488,024	1,643,949
(Gain) on derivatives		4,119	(16,505)	(3,973)
TOTAL OTHER EXPENSE, NET	384,871	552,752	1,471,519	1,639,976
INCOME BEFORE INCOME TAX EXPENSE	1,484,931	972,594	569,581	1,043,890
INCOME TAX EXPENSE	600,643	377,926	242,192	408,683
NET INCOME	$ 884,288	$ 594,668	$ 327,389	$ 635,207
NET INCOME PER SHARE - BASIC	$ 0.04	$ 0.03	$ 0.02	$ 0.03
NET INCOME PER SHARE - DILUTED	$ 0.04	$ 0.03	$ 0.02	$ 0.03
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - BASIC	21,368,218	21,386,297	21,373,946	21,387,881
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - DILUTED	21,368,218	21,386,297	21,373,946	21,387,881