CONDENSED CONSOLIDATED STATEMENTS OF (LOSS) INCOME (Unaudited) (USD $)	3 Months Ended		6 Months Ended
	Apr. 30, 2013	Apr. 30, 2012	Apr. 30, 2013	Apr. 30, 2012
Condensed Consolidated Statements Of Loss Income
NET SALES	$ 17,347,483	$ 17,560,702	$ 34,390,348	$ 34,794,766
COST OF GOODS SOLD	8,513,565	8,724,917	16,920,287	17,351,751
GROSS PROFIT	8,833,918	8,835,785	17,470,061	17,443,015
OPERATING EXPENSES:
Selling, general and administrative expenses	8,070,903	7,587,703	16,426,577	15,236,185
Advertising expenses	175,037	314,943	397,481	638,266
Amortization	240,343	232,999	485,781	469,152
(Gain) loss on disposal of property and equipment	13,132	(31,359)	(11,076)	(59,108)
TOTAL OPERATING EXPENSES	8,499,415	8,104,286	17,298,763	16,284,495
INCOME FROM OPERATIONS	334,503	731,499	171,298	1,158,520
OTHER EXPENSE (INCOME):
Interest expense	591,174	557,715	1,103,153	1,095,316
(Gain) on derivatives	(9,398)	(1,151)	(16,505)	(8,092)
TOTAL OTHER EXPENSE, NET	581,776	556,564	1,086,648	1,087,224
(LOSS) INCOME BEFORE INCOME TAX EXPENSE	(247,273)	174,935	(915,350)	71,296
INCOME TAX (BENEFIT) EXPENSE	(96,832)	80,096	(358,451)	30,757
NET (LOSS) INCOME	$ (150,441)	$ 94,839	$ (556,899)	$ 40,539
NET (LOSS) INCOME PER SHARE - BASIC	$ (0.01)	$ 0	$ (0.03)	$ 0
NET (LOSS) INCOME PER SHARE - DILUTED	$ (0.01)	$ 0	$ (0.03)	$ 0
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - BASIC	21,372,865	21,388,681	21,376,857	21,388,681
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - DILUTED	21,372,865	21,388,681	21,376,857	21,388,681