CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited) (USD $)	3 Months Ended
	Jan. 31, 2013	Jan. 31, 2012
Condensed Consolidated Statements Of Income
NET SALES	$ 17,042,865	$ 17,234,064
COST OF GOODS SOLD	8,406,722	8,626,834
GROSS PROFIT	8,636,143	8,607,230
OPERATING EXPENSES:
Selling, general and administrative expenses	8,355,674	7,648,482
Advertising expenses	222,444	323,323
Amortization	245,438	236,153
Gain on disposal of property and equipment	(24,208)	(27,749)
TOTAL OPERATING EXPENSES	8,799,348	8,180,209
(LOSS) INCOME FROM OPERATIONS	(163,205)	427,021
OTHER EXPENSE:
Interest expense	511,979	537,601
Gain on derivatives	(7,107)	(6,941)
TOTAL OTHER EXPENSE	504,872	530,660
LOSS BEFORE INCOME TAX EXPENSE	(668,077)	(103,639)
INCOME TAX BENEFIT	(261,619)	(49,339)
NET LOSS	$ (406,458)	$ (54,300)
NET INCOME PER SHARE - BASIC	$ (0.02)	$ 0.00
NET INCOME PER SHARE - DILUTED	$ (0.02)	$ 0.00
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - BASIC	21,380,719	21,388,681
WEIGHTED AVERAGE SHARES USED IN COMPUTATION - DILUTED	21,380,719	21,388,681