7. PROPERTY AND EQUIPMENT, NET (Details) (USD $)	Oct. 31, 2012	Oct. 31, 2011
Property And Equipment Net Details
Leasehold improvements (Shorter of useful life of asset orlease term)	$ 1,826,022	$ 1,566,079
Machinery and equipment (3 - 10 yrs.)	21,769,004	20,512,418
Bottles, racks and vehicles (3 - 7 yrs.)	4,441,132	4,772,078
Furniture, fixtures and office equipment (3 - 7 yrs.)	2,854,729	2,308,301
Construction in progress	39,497	285,272
Property and equipment before accumulated depreciation	30,930,384	29,444,148
Less accumulated depreciation	22,802,802	21,270,052
Property and equipment, net of accumulated depreciation	$ 8,127,582	$ 8,174,096

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

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Gross amount of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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- Definition

Amount, net of accumulated depreciation, depletion and amortization, of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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