CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Oct. 31, 2012	Oct. 31, 2011
ASSETS:
Account receivable reserve	$ 447,302	$ 543,528
STOCKHOLDERS' EQUITY:
Common stock, par value	$ 0.001	$ 0.001
Common stock, Authorized	50,000,000	50,000,000
Common stock, Issued	21,960,229	21,960,229
Common stock, outstanding	21,380,731	21,388,681
Treasury stock, shares	579,498	571,548