-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, QGZidCnePKSGXh/t4L+XE0ai2Pxov/afxD6e4mmMu4xqy7b1gun86ZY9kiQjCLSh Py2oIHoWNaAyrDoDotY6xg== 0001193125-06-131836.txt : 20060619 0001193125-06-131836.hdr.sgml : 20060619 20060619133057 ACCESSION NUMBER: 0001193125-06-131836 CONFORMED SUBMISSION TYPE: DEFA14A PUBLIC DOCUMENT COUNT: 2 FILED AS OF DATE: 20060619 DATE AS OF CHANGE: 20060619 EFFECTIVENESS DATE: 20060619 FILER: COMPANY DATA: COMPANY CONFORMED NAME: DESIGN WITHIN REACH INC CENTRAL INDEX KEY: 0001116755 STANDARD INDUSTRIAL CLASSIFICATION: WHOLESALE-FURNITURE & HOME FURNISHINGS [5020] IRS NUMBER: 943314374 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: DEFA14A SEC ACT: 1934 Act SEC FILE NUMBER: 000-50807 FILM NUMBER: 06912186 BUSINESS ADDRESS: STREET 1: 225 BUSH STREET STREET 2: 20TH FLOOR CITY: SAN FRANCISCO STATE: CA ZIP: 94104 BUSINESS PHONE: 4156766500 MAIL ADDRESS: STREET 1: 225 BUSH STREET STREET 2: 20TH FLOOR CITY: SAN FRANCISCO STATE: CA ZIP: 94104 DEFA14A 1 ddefa14a.htm DEFINITIVE ADDITIONAL MATERIALS Definitive Additional Materials

SCHEDULE 14A INFORMATION

(Rule 14a-101)

PROXY STATEMENT PURSUANT TO SECTION 14(a) OF

THE SECURITIES EXCHANGE ACT OF 1934

 

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¨ Definitive Proxy Statement

 

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DESIGN WITHIN REACH, INC.

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LOGO

June 16, 2006

To the Stockholders of Design Within Reach, Inc.

I am writing to remind you to vote your shares of Design Within Reach common by proxy or in person at our 2006 Annual Meeting of Stockholders. The meeting will be held on June 22, 2006 at 4:00 p.m. at the Company’s corporate offices at 225 Bush Street, 20th Floor, San Francisco, California 94104. To vote by proxy, please follow the instructions on your proxy card.

In particular I would like you to give careful consideration to Proposal No. 2, approval of our Amended and Restated 2004 Equity Incentive Plan. This proposal seeks stockholder approval of various amendments to our plan, including an increase in the shares available for issuance under the plan from 900,000 to 2,100,000.

As you know, since I joined DWR as CEO, we have been trying to stabilize the company, conserve cash and return the company to profitability. As part of our efforts, we will need additional executive and managerial talent to fill positions that have become available or that may become available in the future. At the same time, as part of our turnaround strategy, we have changed our compensation philosophy. We plan to offer conservative salary packages while providing our key people the opportunity to participate in the company’s growth through equity incentives in the form of stock options and possibly grants of restricted stock. We believe this approach will help us conserve cash, while at the same time providing strong incentives for our executives and managers to return the company to profitability and increase value for stockholders. Additionally, we believe that the ability to provide stock options to our mid- and entry-level managers in recognition of past performance is a strong incentive for future performance, as well as a valuable tool for retaining key talent.

We do not currently have the available shares needed to allow us to achieve these objectives. Obtaining approval of Proposal No. 2 is an important component in allowing us to implement our new compensation philosophy that complements our turnaround strategy. If this proposal does not pass, it could significantly hamper our ability to attract the talent needed to stabilize the company and move it forward toward profitability.

Thank you for your attention to this important issue.

 

Sincerely,

Ray Brunner

Chief Executive Officer

 

225 Bush Street, 20th Floor, San Francisco, CA 94104     Tel 415 676.6500     Fax 415 676.6799     www.dwr.com

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