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SEGMENTED INFORMATION
12 Months Ended
Sep. 30, 2013
Segmented Information  
NOTE 14. SEGMENTED INFORMATION

On November 4, 2011, the Company ceased all operations on its drug development business and adopted a new corporate development strategy that changed the business operation of the Company to digital media and digital education with an intense focus on China. Results of operations are reported on a consolidated basis for segment reporting purposes. Consolidated disclosures about revenue streams and long-lived assets by geographic area are seen below.

 

Revenues

 

The Company derived revenues from royalties and from consulting services for the year ended September 30, 2013, 2012 and 2011.

 

    Years ended September 30,  
Revenue Stream   2013     2012     2011  
                         
Disposal of Indaflex rights (Mexico)   $ 760,329     $ 166,803     $ 158,166  
Consulting Fees (North America)     -       -       25,337  
Gross Operating Revenue     760,329       166,803       183,503  
                         
Other non-operating revenue:                        
Forgo Salary     106,377       117,300       -  
Gain from disposal of fixed assets     -       67,077       -  
Legal Settlement     -       59,949       -  
Interest Income     2,704       683       -  
                         
Total Revenues and Non-Operating Revenues   $ 869,410     $ 411,812     $ 183,503  
                         
    Years ended September 30,  
Long Lived Assets     2013       2012       2011  
North America   $ -     $ -     $ 9,790  
Asia     20,518       -       -  
Total Long Lived Assets   $ 20,518     $ -     $ 9,790