<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001438917</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001113809</issuerCik>
      <issuerName>BUILD-A-BEAR WORKSHOP INC</issuerName>
      <secFileNumber>001-32320</secFileNumber>
      <issuerAddress>
        <com:street1>415 S. 18TH STREET, SUITE 200</com:street1>
        <com:city>ST LOUIS</com:city>
        <com:stateOrCountry>MO</com:stateOrCountry>
        <com:zipCode>63103</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>314-423-8000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>FENCL ERIC R</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>As of 8/4/2025, Eric is a former Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Merrill Lynch</name>
        <address>
          <com:street1>1630 South Lindbergh Blvd</com:street1>
          <com:city>St Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63131</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>10193</noOfUnitsSold>
      <aggregateMarketValue>615963.00</aggregateMarketValue>
      <noOfUnitsOutstanding>13208592</noOfUnitsOutstanding>
      <approxSaleDate>09/04/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>04/30/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Grant</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3102</amountOfSecuritiesAcquired>
      <paymentDate>04/30/2019</paymentDate>
      <natureOfPayment>Stock Grant</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/31/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Grant</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2935</amountOfSecuritiesAcquired>
      <paymentDate>03/31/2019</paymentDate>
      <natureOfPayment>Stock Grant</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/22/2013</acquiredDate>
      <natureOfAcquisitionTransaction>Stock grant</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2032</amountOfSecuritiesAcquired>
      <paymentDate>03/22/2013</paymentDate>
      <natureOfPayment>Stock Grant</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/20/2013</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Grant</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2124</amountOfSecuritiesAcquired>
      <paymentDate>03/20/2013</paymentDate>
      <natureOfPayment>Stock Grant</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Eric Fencl</name>
        <address>
          <com:street1>415 S 18th Street Suite 200</com:street1>
          <com:city>St Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>06/03/2025</saleDate>
      <amountOfSecuritiesSold>6993</amountOfSecuritiesSold>
      <grossProceeds>339161.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Eric Fencl</name>
        <address>
          <com:street1>415 S 18th Street Suite 200</com:street1>
          <com:city>St Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>06/09/2025</saleDate>
      <amountOfSecuritiesSold>16466</amountOfSecuritiesSold>
      <grossProceeds>797071.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Eric Fencl</name>
        <address>
          <com:street1>415 S 18th Street Suite 200</com:street1>
          <com:city>St Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>09/04/2025</saleDate>
      <amountOfSecuritiesSold>9923</amountOfSecuritiesSold>
      <grossProceeds>605383.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>09/04/2025</noticeDate>
      <signature>Adam Zucker</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
