X0202 4 2006-09-12 0 0001113809 BUILD A BEAR WORKSHOP INC BBW 0001306305 Seay Scott C/O BUILD-A-BEAR WORKSHOP, INC. 1954 INNERBELT BUSINESS CENTRE DRIVE ST. LOUIS MO 63114 0 1 0 0 Chief Workshop Bear Common Stock 2006-09-12 4 M 0 8125 8.78 A 18825 D Common Stock 2006-09-12 4 S 0 8125 23.00 D 10700 D Employee Stock Option (Right to Buy) 8.78 2006-09-12 4 M 0 8125 0 D 2014-03-16 Common Stock 8125 5749 D This sale was effected pursuant to a pre-existing Rule 10b5-1 plan adopted by the reporting person. Includes 150 shares and 142 shares acquired pursuant to the issuer's 2004 Associate Stock Purchase Plan on March 31, 2006 and June 30, 2006, respectively. After giving effect to the transactions reported in this Form 4, Mr. Seay directly owns 1,887 shares of common stock and 8,813 shares of restricted stock of Build-A-Bear Workshop, Inc. In addition, Mr. Seay holds vested options to purchase 35,125 shares of Build-A-Bear Workshop, Inc.'s common stock after giving effect to the exercise of options reported in this Form 4. Under terms of the grant, the options vest in 25% increments over four years beginning one year after the date of grant. All remaining unexercisable options vested and became immediately exercisable in connection with the issuer's initial public offering on October 27, 2004. /s/ Scott Seay 2006-09-14