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3. Significant Accounting Policies (Details) - USD ($)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2016
Jun. 30, 2015
Jun. 30, 2016
Jun. 30, 2015
Dec. 31, 2015
3. Significant Accounting Policies (Details) [Line Items]          
Goodwill, Impairment Loss         $ 0
Advertising Expense $ 559,322 $ 406,215 $ 966,763 $ 782,543  
Probability of occurrence of event     50.00%    
Computer Equipment [Member]          
3. Significant Accounting Policies (Details) [Line Items]          
Property, Plant and Equipment, Useful Life     3 years    
Software and Software Development Costs [Member]          
3. Significant Accounting Policies (Details) [Line Items]          
Finite-Lived Intangible Asset, Useful Life     3 years    
Minimum [Member] | Furniture and Fixtures [Member]          
3. Significant Accounting Policies (Details) [Line Items]          
Property, Plant and Equipment, Useful Life     5 years    
Maximum [Member] | Furniture and Fixtures [Member]          
3. Significant Accounting Policies (Details) [Line Items]          
Property, Plant and Equipment, Useful Life     7 years