13F-HR 1 sec13f063011.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: June 30, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing this Report: Name: Trees Investment Counsel, LLC Address: 70 West Madison Street Suite 640 Chicago,IL 60602 13F File Number: 28-5659 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: M. Jay Trees Title: Chairman Phone: 312-368-1200 Signature, Place, and Date of Signing: M. Jay Trees, Chicago, 07/18/11 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934. FORM 13F SUMMARY PAGE REPORT SUMMARY: NUMBER OF OTHER INCLUDED MANAGERS: 0 FORM 13F INFORMATION TABLE ENTRY TOTAL: 62 FORM 13F INFORMATION TABLE VALUE TOTAL: $133,886,061 LIST OF OTHER INCLUDED MANAGERS: NO. 13F FILE NUMBER NAME FORM 13F INFORMATION TABLE AS OF DATE: 06/30/11 VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M COMPANY COM COM 88579Y101 4095 43178 SH SOLE 1050 0 42128 AT&T INC (NEW) COM 00206R102 233 7421 SH SOLE 3600 0 3821 ABBOTT LABORATORIES COM 002824100 2441 46394 SH SOLE 0 0 46394 ACCENTURE PLC IRELAND COM G1151C101 3624 59983 SH SOLE 0 0 59983 AIR PRODUCTS & CHEMIC COM 009158106 1274 13334 SH SOLE 0 0 13334 ANGLO AMERN PLC ADR N COM 03485P201 2815 113600 SH SOLE 3700 0 109900 BERKSHIRE HATHAWAY INC COM 084670702 383 4950 SH SOLE 0 0 4950 BLACKSTONE GROUP L P COM 09253U108 683 41233 SH SOLE 0 0 41233 BP PLC - ADR COM 055622104 781 17623 SH SOLE 0 0 17623 BSCH BANCO SANTANDER COM 05964H105 2728 237000 SH SOLE 8300 0 228700 BUNGE LIMITED COM COM G16962105 2056 29817 SH SOLE 0 0 29817 CANADIAN IMPERIAL BK COM 136069101 723 9150 SH SOLE 0 0 9150 CEMEX S A ADR SPSRD N COM 151290889 1828 212571 SH SOLE 8320 0 204251 CENTRICA PLC SHS COM G2018Z143 707 136250 SH SOLE 0 0 136250 CENTRICA PLC (NEW) COM 15639K300 929 44762 SH SOLE 0 0 44762 CISCO SYSTEMS, INC COM 17275R102 1566 100300 SH SOLE 3700 0 96600 COCA COLA CO COM 191216100 219 3250 SH SOLE 1000 0 2250 DISNEY, WALT, COMPANY COM 254687106 1683 43100 SH SOLE 1900 0 41200 ECOLAB INC COM 278865100 2509 44493 SH SOLE 1800 0 42693 EXXON MOBIL CORPORATI COM 30231G102 4081 50144 SH SOLE 2350 0 47794 GENERAL ELECTRIC COMP COM 369604103 4170 221105 SH SOLE 2500 0 218605 GOLDCORP INC NEW COM COM 380956409 3051 63200 SH SOLE 700 0 62500 ILLINOIS TOOL WORKS I COM 452308109 3380 59826 SH SOLE 1800 0 58026 INTEL CORP COM 458140100 2041 92104 SH SOLE 3700 0 88404 INTERNATIONAL BUSINES COM 459200101 274 1600 SH SOLE 0 0 1600 ISHARES TR MSCI EMERG ETF 464287234 2726 57270 SH SOLE 0 0 57270 J.P. MORGAN CHASE & C COM 46625H100 3643 88978 SH SOLE 2200 0 86778 JOHNSON & JOHNSON COM 478160104 3491 52486 SH SOLE 1500 0 50986 MC DONALD'S CORP COM 580135101 211 2500 SH SOLE 0 0 2500 MDU RES GROUP INC COM COM 552690109 2306 102467 SH SOLE 4400 0 98067 MEDASSETS INC COM COM 584045108 334 25000 SH SOLE 0 0 25000 MEDTRONIC INC COM 585055106 1534 39823 SH SOLE 2000 0 37823 MERCK & COMPANY COM 58933Y105 579 16400 SH SOLE 0 0 16400 MICROSOFT CORP COM 594918104 971 37356 SH SOLE 4200 0 33156 NESTLE SA ADR COM 641069406 4538 73125 SH SOLE 1700 0 71425 NORTHERN EQUITY INDEX MUTUAL FUND 665130209 505 45526 SH SOLE 0 0 45526 NORTHERN EQUITY INDEX MUTUAL FUND 665130100 193 14870 SH SOLE 0 0 14870 NORTHERN FDS STK INDE MUUTAL FUND 665162772 490 29987 SH SOLE 0 0 29987 NORTHERN TRUST CORPOR COM 665859104 3985 86700 SH SOLE 0 0 86700 NOVARTIS AG - ADR COM 66987V109 2893 47339 SH SOLE 1700 0 45639 OCCIDENTAL PETROLEUM COM 674599105 3189 30647 SH SOLE 400 0 30247 OMNICOM GROUP COM 681919106 3036 63050 SH SOLE 1900 0 61150 PEPSICO INC COM 713448108 4012 56971 SH SOLE 667 0 56304 PFIZER INC COM 717081103 1818 88237 SH SOLE 5000 0 83237 PROGRESSIVE CORPORATI COM 743315103 203 9500 SH SOLE 0 0 9500 QUALCOMM INC COM 747525103 3480 61283 SH SOLE 600 0 60683 ROCKWELL COLLINS INC COM 774341101 3678 59616 SH SOLE 1600 0 58016 SCHLUMBERGER, LTD. COM 806857108 7253 83950 SH SOLE 1200 0 82750 SPDR S&P BIOTECH ETF COM 78464A870 3209 43892 SH SOLE 1600 0 42292 TALISMAN ENERGY INC COM 87425E103 4236 206750 SH SOLE 4500 0 202250 TEVA PHARMACEUTICAL I COM 881624209 2050 42516 SH SOLE 2250 0 40266 TRANSATLANTIC HLDGS I COM 893521104 245 5000 SH SOLE 0 0 5000 TRANSOCEAN LTD ZUG NA COM H8817H100 258 4000 SH SOLE 0 0 4000 UNITED TECHNOLOGIES C COM 913017109 230 2600 SH SOLE 1600 0 1000 VANGUARD MSCI PACIFIC ETF 922042866 1996 35300 SH SOLE 0 0 35300 VERIZON COMMUNICATION COM 92343V104 2516 67591 SH SOLE 0 0 67591 VISA INC COM CL A COM 92826C839 2664 31617 SH SOLE 1250 0 30367 VODAFONE GROUP INC COM 92857W209 3028 113340 SH SOLE 0 0 113340 WAL MART STORES, INC. COM 931142103 426 8025 SH SOLE 3025 0 5000 WALGREEN CO COM 931422109 3275 77136 SH SOLE 2600 0 74536 WELLS FARGO NEW COM 949746101 3206 114270 SH SOLE 3200 0 111070 YUM BRANDS INC COM COM 988498101 3203 57982 SH SOLE 1800 0 56182