0000899243-16-015724.txt : 20160310 0000899243-16-015724.hdr.sgml : 20160310 20160310190155 ACCESSION NUMBER: 0000899243-16-015724 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160308 FILED AS OF DATE: 20160310 DATE AS OF CHANGE: 20160310 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: RUBICON PROJECT, INC. CENTRAL INDEX KEY: 0001595974 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 208881738 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR CITY: LOS ANGELES STATE: CA ZIP: 90094 BUSINESS PHONE: 310-207-0272 MAIL ADDRESS: STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR CITY: LOS ANGELES STATE: CA ZIP: 90094 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: RAIFMAN GREGORY R CENTRAL INDEX KEY: 0001111909 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36384 FILM NUMBER: 161499012 MAIL ADDRESS: STREET 1: C/O MEDIAPLEX INC STREET 2: 177 STEUART STREET 2ND FLOOR CITY: SANFRANCISCO STATE: CA ZIP: 94105 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2016-03-08 0 0001595974 RUBICON PROJECT, INC. RUBI 0001111909 RAIFMAN GREGORY R C/O THE RUBICON PROJECT, INC. 12181 BLUFF CREEK DRIVE, 4TH FLOOR LOS ANGELES CA 90094 1 1 0 0 President Common Stock 2016-03-08 4 M 0 165769 7.80 A 668135 D Common Stock 2016-03-08 4 S 0 165769 17.03 D 502366 D Common Stock 2016-03-09 4 M 0 34231 7.80 A 536597 D Common Stock 2016-03-09 4 S 0 34231 17.24 D 502366 D Stock Option (right to buy) 7.80 2016-03-08 4 M 0 165769 0.00 D 2023-02-01 Common stock 165769 619931 D Stock Option (right to buy) 7.80 2016-03-09 4 M 0 34321 0.00 D 2023-02-01 Common stock 34231 585700 D The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.00 to $17.60, inclusive. The reporting person undertakes to provide The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) and (2) to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.15 to $17.38, inclusive. The option, representing a right to purchase a total of 785,700 shares, became exercisable with respect to 25% of the grant on January 28, 2014 and becomes exercisable with respect to the remainder in 36 equal installments each calendar month thereafter. Granted as compensation for services. /s/ Jonathan Feldman, attorney-in-fact 2016-03-10