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SEGMENTED INFORMATION
12 Months Ended
Dec. 31, 2012
SEGMENTED INFORMATION  
SEGMENTED INFORMATION

29.                               SEGMENTED INFORMATION

 

We implemented a new organizational structure during the fourth quarter of 2010 and we have two reportable segments effective January 1, 2011.

 

·                  Machine-to-Machine

·                  Mobile Computing

 

Our segments have changed from those reported at December 31, 2010 when we reported in one segment.  We have not restated our comparative information as discrete financial information for the two segments is not available for periods prior to January 1, 2011.

 

The amounts presented below for the Mobile Computing segment have been adjusted retrospectively to exclude amounts attributable to the AirCard business.  The results related to the AirCard business are presented as discontinued operations (note 6).

 

As we do not evaluate the performance of our operating segment based on segment assets, management does not classify asset information on a segmented basis.  Despite the absence of discrete financial information we do measure our revenue based on other forms of categorization such as by the products we produce and the geographic distribution in which our products are sold.

 

REVENUE BY SEGMENT

 

 

 

Year ended December 31, 2012

 

 

 

Machine-
to-Machine

 

Mobile
Computing

 

Total

 

 

 

 

 

 

 

 

 

Revenue

 

$

335,990

 

$

61,331

 

$

397,321

 

Cost of goods sold

 

224,229

 

47,818

 

272,047

 

Gross margin

 

$

111,761

 

$

13,513

 

$

125,274

 

Gross margin %

 

33.3

%

22.0

%

31.5

%

Expenses

 

 

 

 

 

147,480

 

Loss from operations

 

 

 

 

 

$

(22,206

)

Total assets

 

 

 

 

 

$

464,763

 

 

 

 

Year ended December 31, 2011

 

 

 

Machine-
to-Machine

 

Mobile
Computing

 

Total

 

 

 

 

 

 

 

 

 

Revenue

 

$

293,219

 

$

39,956

 

$

333,175

 

Cost of goods sold

 

198,271

 

33,164

 

231,435

 

Gross margin

 

$

94,948

 

$

6,792

 

$

101,740

 

Gross margin %

 

32.4

%

17.0

%

30.5

%

Expenses

 

 

 

 

 

155,993

 

Loss from operations

 

 

 

 

 

$

(54,253

)

Total assets

 

 

 

 

 

$

422,887

 

 

 

 

Year ended December 31, 2010

 

 

 

Machine-
to-Machine

 

Mobile
Computing

 

Total

 

 

 

 

 

 

 

 

 

Revenue

 

$

332,445

 

$

25,560

 

$

358,005

 

Cost of goods sold

 

n/a

 

n/a

 

236,599

 

Gross margin

 

n/a

 

n/a

 

$

121,406

 

Gross margin %

 

n/a

 

n/a

 

33.9

%

Expenses

 

 

 

 

 

164,123

 

Loss from operations

 

 

 

 

 

$

(42,717

)

Total assets

 

 

 

 

 

$

469,568

 

 

Revenue and gross margin from discontinued operations was previously a component of the Mobile Computing segment and totaled $246,845 and $69,698, respectively in the year ended December 31, 2012 (year ended December 31, 2011 - $245,010 revenue; $61,710 gross margin).  Refer to note 6 for further details.

 

REVENUE BY GEOGRAPHICAL REGION

 

 

 

2012

 

2011

 

2010

 

Americas

 

$

101,240

 

$

83,890

 

$

82,478

 

Europe, Middle East and Africa

 

79,904

 

90,724

 

79,045

 

Asia-Pacific

 

216,177

 

158,561

 

196,482

 

 

 

$

397,321

 

$

333,175

 

$

358,005

 

 

REVENUE BY PRODUCT

 

 

 

2012

 

2011

 

2010

 

Machine-to-Machine

 

 

 

 

 

 

 

AirPrime Embedded Wireless Modules for M2M

 

$

279,324

 

$

242,791

 

$

274,964

 

AirLink Intelligent Gateways and Routers

 

46,699

 

39,013

 

48,626

 

AirVantage M2M Cloud Platform and Other

 

9,967

 

11,415

 

8,855

 

 

 

335,990

 

293,219

 

332,445

 

Mobile Computing

 

 

 

 

 

 

 

AirPrime Embedded Wireless Modules for PC OEM

 

61,133

 

39,422

 

23,420

 

Other

 

198

 

534

 

2,140

 

 

 

61,331

 

39,956

 

25,560

 

 

 

$

397,321

 

$

333,175

 

$

358,005

 

 

PROPERTY AND EQUIPMENT BY GEOGRAPHICAL REGION

 

 

 

2012

 

2011

 

2010

 

Americas

 

$

8,169

 

$

14,108

 

$

14,609

 

Europe, Middle East and Africa

 

8,580

 

5,197

 

4,831

 

Asia-Pacific

 

3,290

 

2,782

 

3,195

 

 

 

$

20,039

 

$

22,087

 

$

22,635