11. STOCKHOLDERS' EQUITY (Details) (Common Stock [Member])	9 Months Ended
	Sep. 30, 2013
Common Stock [Member]
Balance, December 31, 2012	10,151,529
Shares cancelled and retired, April 15, 2013	(33,334)
Restricted shares granted, May 29, 2013	30,000
Restricted shares granted, June 5, 2013	700,000
Shares surrendered for payroll taxes and retired, June 17, 2013	(16,725)
Shares issued in Private Placement, September 10, 2013	4,085,111
Shares issued in Private Placement, September 26, 2013	358,500
Balance, September 30, 2013	15,275,081