GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)

12 Months Ended

Dec. 31, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

Gross carrying amount and accumulated amortization of intangible assets

At December 31, 2012, the gross carrying amount and accumulated amortization of intangible assets, other than goodwill, are as follows:

	Gross Assets		Accumulated Amortization			Net
Trademarks and tradename	$	5,988,256	$	(109,540	)	$	5,878,716
Customer lists		1,857,000		-			1,857,000
Technology rights		303,664		(77,779	)		225,885
Technology – patent pending		551,559		-			551,559
Other intangibles assets		154,470		(49,106	)		105,364
Total	$	8,854,949		(236,425	)	$	8,618,524

At December 31, 2011, the gross carrying amount and accumulated amortization of intangible assets, other than goodwill, are as follows:

	Gross Assets		Accumulated Amortization			Net
Trademarks and tradename	$	6,266,684	$	-		$	6,266,684
Customer lists		1,857,000		-			1,857,000
Technology rights		303,664		(51,269	)		252,395
Technology – patent pending		551,559		-			551,559
Other intangibles assets		74,127		(34,724	)		39,403
Total	$	9,053,034	$	(85,993	)	$	8,967,041