-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, V469pXJzLMm5MBFfAYjdiJxQr5PHxkrCkxq95ffN4YvD9dbjs+i2WCWDB5K0ujvf mbCgu3zk5dpuJcBAHiNwzA== 0000950123-08-009299.txt : 20080811 0000950123-08-009299.hdr.sgml : 20080811 20080811163103 ACCESSION NUMBER: 0000950123-08-009299 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 5 CONFORMED PERIOD OF REPORT: 20080630 FILED AS OF DATE: 20080811 DATE AS OF CHANGE: 20080811 FILER: COMPANY DATA: COMPANY CONFORMED NAME: GREENFIELD ONLINE INC CENTRAL INDEX KEY: 0001108906 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 910640369 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 000-50698 FILM NUMBER: 081006729 BUSINESS ADDRESS: STREET 1: 21 RIVER ROAD CITY: WILTON STATE: CT ZIP: 06897 BUSINESS PHONE: (203) 847 5700 MAIL ADDRESS: STREET 1: 21 RIVER ROAD CITY: WILTON STATE: CT ZIP: 06897 10-Q 1 y65342e10vq.htm FORM 10-Q 10-Q
Table of Contents

 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
     
þ   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2008
OR
     
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                      to                     
Commission file number 000-50698
GREENFIELD ONLINE, INC.
(Exact name of registrant as specified in its charter)
     
Delaware
(State or other jurisdiction of
incorporation or organization)
  06-1440369
(I.R.S. Employer Identification No.)
21 River Road, Wilton, CT 06897
(Address of principal executive offices)   (Zip Code)
Registrant’s telephone number, including area code: (203) 834-8585
N/A
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ    No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
             
Large accelerated filer o   Accelerated filer þ   Non-accelerated filer o   Smaller reporting company o
        (Do not check if a smaller reporting company)    
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o    No þ
As of August 6, 2008, there were 26,336,754 shares of Common Stock outstanding.
 
 

 


 

GREENFIELD ONLINE, INC.
FORM 10-Q
TABLE OF CONTENTS
             
            Page
Part I.   Financial Information    
       
 
   
    Item 1.  
Financial Statements
   
       
 
   
          1
       
 
   
          2
       
 
   
          3
       
 
   
          4
       
 
   
          5
       
 
   
    Item 2.     18
       
 
   
    Item 3.     31
       
 
   
    Item 4.     31
       
 
   
Part II.   Other Information    
       
 
   
    Item 1.     32
       
 
   
    Item 1A.     33
       
 
   
    Item 2.     35
       
 
   
    Item 3.     35
       
 
   
    Item 4.     35
       
 
   
    Item 5.     36
       
 
   
    Item 6.     36
       
 
   
Signatures       37
       
 
   
Exhibit Index       38
 EX-31.1: CERTIFICATION
 EX-31.2: CERTIFICATION
 EX-32.1: CERTIFICATION
 EX-32.2: CERTIFICATION

i


Table of Contents

GREENFIELD ONLINE, INC.
CONSOLIDATED BALANCE SHEETS
(In thousands, except share data)
(Unaudited)
                 
    June 30,     December 31,  
    2008     2007  
ASSETS
               
Current assets:
               
Cash and cash equivalents
  $ 31,412     $ 57,949  
Investments in marketable securities
    33,397        
Accounts receivable trade, net (net of allowances of $2,553 and $2,309 at June 30, 2008 and December 31, 2007, respectively)
    26,717       29,162  
Prepaid expenses and other current assets
    5,905       3,907  
Deferred tax assets, current
    2,159       3,985  
 
           
Total current assets
    99,590       95,003  
Property and equipment, net
    6,908       7,214  
Other intangible assets, net
    14,974       16,207  
Goodwill
    77,737       74,584  
Deferred tax assets, long-term
    26,694       21,110  
Security deposits and other long-term assets
    1,014       847  
 
           
Total assets
  $ 226,917     $ 214,965  
 
           
 
               
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities:
               
Accounts payable
  $ 5,501     $ 5,011  
Accrued expenses and other current liabilities
    22,290       18,817  
Income taxes payable
    3,014       4,960  
Current portion of capital lease obligations
    15       14  
Deferred tax liabilities, current
    1,180       972  
Deferred revenue
    643       604  
 
           
Total current liabilities
    32,643       30,378  
Capital lease obligations, long-term
          7  
Deferred tax liabilities, long-term
    6,880       4,772  
Income taxes payable, long-term
    2,353       2,939  
Other long-term liabilities
    343       451  
 
           
Total liabilities
    42,219       38,547  
 
           
Commitments and contingencies (Note 12)
               
Stockholders’ equity:
               
Common stock; par value $0.0001 per share; 100,000,000 shares authorized; 26,339,189 and 26,317,135 shares issued and 26,329,546 and 26,307,492 shares outstanding at June 30, 2008 and December 31, 2007, respectively
    3       3  
Additional paid-in capital
    301,266       299,334  
Accumulated deficit
    (121,493 )     (123,465 )
Accumulated other comprehensive income
    5,053       677  
Treasury stock, at cost — 9,643 shares
    (131 )     (131 )
 
           
Total stockholders’ equity
    184,698       176,418  
 
           
Total liabilities and stockholders’ equity
  $ 226,917     $ 214,965  
 
           
The accompanying notes are an integral part of these Consolidated Financial Statements.

1


Table of Contents

GREENFIELD ONLINE, INC.
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except per share data)
(Unaudited)
                                 
    Three Months Ended     Six Months Ended  
    June 30,     June 30,  
    2008     2007     2008     2007  
Net revenues
  $ 36,007     $ 30,826     $ 66,941     $ 58,295  
Cost of revenues
    8,766       8,258       15,571       15,397  
 
                       
Gross profit
    27,241       22,568       51,370       42,898  
 
                       
Operating expenses:
                               
Selling, general and administrative
    19,609       14,208       40,549       27,188  
Panel expense
    827       778       1,639       1,826  
Depreciation and amortization
    2,401       2,168       4,703       4,321  
Research and development
    1,430       1,004       2,562       2,136  
 
                       
Total operating expenses
    24,267       18,158       49,453       35,471  
 
                       
Operating income
    2,974       4,410       1,917       7,427  
 
                       
Other income (expense):
                               
Interest income
    442       134       826       279  
Interest expense
          (3 )     (2 )     (5 )
Gain (loss) on sales of marketable securities
          277       (2 )     277  
Other expense, net
    (30 )     (6 )     (282 )     (29 )
 
                       
Total other income, net
    412       402       540       522  
 
                       
Income before income taxes
    3,386       4,812       2,457       7,949  
Provision for income taxes
    1,301       1,712       485       2,890  
 
                       
Net income
  $ 2,085     $ 3,100     $ 1,972     $ 5,059  
 
                       
Net income per share available to common stockholders:
                               
Basic
  $ 0.08     $ 0.12     $ 0.07     $ 0.20  
 
                       
Diluted
  $ 0.08     $ 0.11     $ 0.07     $ 0.19  
 
                       
Weighted average shares outstanding:
                               
Basic
    26,324       25,702       26,320       25,615  
 
                       
Diluted
    27,053       27,004       27,041       26,886  
 
                       
The accompanying notes are an integral part of these consolidated financial statements.

2


Table of Contents

GREENFIELD ONLINE, INC.
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY
(In thousands)
(Unaudited)
                                                                         
                                                    Accumulated              
                    Additional                             Other     Total        
    Common Stock     Paid-In     Treasury Stock     Accumulated     Comprehensive     Stockholders’     Comprehensive  
    Shares     Amount     Capital     Shares     Amount     Deficit     Income     Equity     Income  
Balance at December 31, 2007
    26,307     $ 3     $ 299,334       9     $ (131 )   $ (123,465 )   $ 677     $ 176,418          
 
                                                                       
Six months ended June 30, 2008:
                                                                       
Net income for the period
                                            1,972               1,972     $ 1,972  
Issuance of shares related to the Employee Stock Purchase Plan
    6             73                                       73        
Exercise of stock options
    16             71                                       71        
Unrealized loss on available-for-sale securities, net of related income tax effects
                                                    (5 )     (5 )     (5 )
Translation adjustments, net of related income tax effects
                                                    4,381       4,381       4,381  
 
                                                                     
Comprehensive income
                                                                  $ 6,348  
 
                                                                     
Stock-based compensation
                    1,788                                       1,788          
 
                                                                       
 
                                                       
Balance at June 30, 2008
    26,329     $ 3     $ 301,266       9     $ (131 )   $ (121,493 )   $ 5,053     $ 184,698          
 
                                                       
The accompanying notes are an integral part of these Consolidated Financial Statements.

3


Table of Contents

GREENFIELD ONLINE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(Unaudited)
                 
    Six Months Ended  
    June 30,  
    2008     2007  
Cash flows from operating activities:
               
Net income
  $ 1,972     $ 5,059  
Adjustments to reconcile net income to net cash provided by operating activities:
               
Deferred income tax benefit
    (4,668 )     (1,181 )
Depreciation and amortization
    6,874       5,931  
Litigation settlement charge, net
    2,000        
Stock based compensation
    1,788       1,643  
Loss (gain) on sales of marketable securities
    2       (277 )
Loss on disposal of property and equipment
    3        
Provision for doubtful accounts
    405       277  
Changes in assets and liabilities, net:
               
Accounts receivable
    2,676       67  
Deferred project costs
    (182 )     (243 )
Other current assets
    51       (99 )
Security deposits
    (73 )     174  
Other long-term assets
    (62 )     (97 )
Accounts payable
    425       (271 )
Accrued expenses
    (834 )     (296 )
Other current and long-term liabilities
    (29 )     16  
Payments of severance charges
    (404 )     (219 )
Income taxes payable
    (1,866 )     3,000  
Deferred project revenues
    37       180  
 
           
Net cash provided by operating activities
    8,115       13,664  
 
           
Cash flows from investing activities:
               
Purchases of marketable securities
    (34,847 )     (9,279 )
Sales of marketable securities
    2,951       6,698  
Proceeds from sale of property and equipment
          1  
Additions to property and equipment and intangibles
    (4,447 )     (4,158 )
 
           
Net cash used in investing activities
    (36,343 )     (6,738 )
 
           
Cash flows from financing activities:
               
Proceeds of options exercised
    105       2,173  
Proceeds of employee stock purchase plan
    85       78  
Excess tax deduction on stock option exercises
          55  
Principal payments under capital lease obligations
    (7 )     (19 )
Other, net
    (23 )     (12 )
 
           
Net cash provided by financing activities
    160       2,275  
 
           
Effect of exchange rate changes on cash and cash equivalents
    1,531       911  
 
           
Net (decrease) increase in cash and cash equivalents
    (26,537 )     10,112  
Cash and cash equivalents at beginning of the period
    57,949       20,873  
 
           
Cash and cash equivalents at end of the period
  $ 31,412     $ 30,985  
 
           
Supplemental disclosures of cash flow information:
               
Cash paid during the period for:
               
Interest
  $ 2     $ 5  
Income taxes
    7,020       1,013  
The accompanying notes are an integral part of these Consolidated Financial Statements.

4


Table of Contents

GREENFIELD ONLINE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
Note 1 —Basis of Presentation:
     References herein to “we,” “us” or “our” refer to Greenfield Online, Inc. and its consolidated subsidiaries unless the context specifically requires otherwise.
     Basis of consolidation. The accompanying unaudited Consolidated Financial Statements of Greenfield Online, Inc. and its wholly-owned subsidiaries have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and in compliance with the rules and regulations of the Securities and Exchange Commission. All significant intercompany accounts and transactions have been eliminated in consolidation. Accordingly, these Consolidated Financial Statements do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, these Consolidated Financial Statements reflect all adjustments, consisting of normal recurring adjustments necessary to present fairly these Consolidated Financial Statements. Operating results for any interim period are not necessarily indicative of the results that may be expected for the full year. These Consolidated Financial Statements should be read in conjunction with the Consolidated Financial Statements and related notes included in our Annual Report on Form 10-K for the year ended December 31, 2007.
     Reclassifications. Certain prior period amounts have been reclassified to conform with the current period presentation.
Note 2 — Summary of Significant Accounting Policies:
     Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles in the United States of America have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission and the instructions to Form 10-Q. The accounting policies we follow are set forth in our Annual Report on Form 10-K for the year ended December 31, 2007, which was filed on March 17, 2008, and have not materially changed.
     Concentration of Credit Risk. Financial instruments, which potentially subject us to concentrations of credit risk, consist principally of trade accounts receivable. We periodically review our accounts receivable for collectibility and provide for an allowance for doubtful accounts to the extent that such amounts are not expected to be collected. In our North American and Ciao Internet survey solutions segments, many of our top 10 clients operate through numerous subsidiaries, affiliates or divisions that we call customers and with which we have separate business relationships. For the three and six months ended June 30, 2008, Google, Inc., accounted for approximately 10% and 11%, respectively, of our consolidated net revenues. No single client accounted for more than 10% of our North American Internet survey solutions segment net revenues for the three and six months ended June 30, 2008. One client, Taylor Nelson Sofres, Plc (“TNS”), operating through 20 separate customers, accounted for approximately 15% and 14%, respectively, of our Ciao Internet survey solutions segment net revenues for the three and six months ended June 30, 2008. One client, Google, Inc. accounted for approximately 33% of our Ciao comparison shopping segment net revenues for the three and six months ended June 30, 2008.
     Investments in Marketable Securities.  As of June 30, 2008 and December 31, 2007, we had $33.4 million and zero, respectively in investments in certain marketable securities with original maturities greater than 90 days, which were invested in U.S. Treasury securities and German Federal Government debt securities in Europe. These securities are classified as available-for-sale securities in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 115 “Accounting for Certain Investments in Debt and Equity Securities” (“SFAS 115”) and accordingly, they are carried at fair value. All unrealized gains and losses are reported as a component of accumulated other comprehensive income (loss), net of the related tax effects and included within stockholders’ equity.

5


Table of Contents

     The table below provides the fair value of Investments in Marketable Securities as available-for-sale securities by type as of June 30, 2008 (in thousands):
                 
    June 30,     December 31,  
    2008     2007  
U. S. Treasury Securities
  $ 4,959     $  
German Federal Government Debt Securities
    28,438        
 
           
Fair value
  $ 33,397     $  
 
           
     Panelist Incentives.  Our panelists receive incentives for participating in our surveys, which are earned by the panelist when we receive a timely survey response. A panelist has the right to claim his or her incentive payment from us at any time prior to its expiration, which is now generally six months of continuous inactivity. We accrue incentives net of estimated expirations. We utilize a mix of both direct-cash and prize-based incentives, whereby the respondent is entered into a drawing with a chance to win a larger cash prize.
     Recently Issued Accounting Pronouncements
     Business Combinations.  In December 2007, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standards (“SFAS”) No. 141 (revised 2007), “Business Combinations” (“SFAS 141(R)”), which significantly changes the accounting for business combinations. Under SFAS 141(R), an acquiring entity will be required to recognize all the assets acquired and liabilities assumed in a transaction at the acquisition date at fair value with limited exceptions. SFAS 141(R) changes the accounting treatment for certain specific items, including; (i) acquisition costs generally will be expensed as incurred, (ii) acquired contingent liabilities, including certain contingent consideration (or earn-out) arrangements, will be recorded at fair value at the acquisition date, (iii) in-process research and development (“IPRD”) will be recorded at fair value as an indefinite-lived intangible asset at the acquisition date, (iv) restructuring costs associated with a business combination generally will be expensed subsequent to the acquisition date, and (v) changes in deferred tax asset valuation allowances and income tax uncertainties made after the acquisition date generally will be recorded as a component of income tax expense. SFAS 141(R) applies prospectively to business combinations for which the acquisition date is on or after January 1, 2009 for us. SFAS 141(R) may not be applied before that date. We are currently evaluating the impacts that SFAS 141(R) will have on our Consolidated Financial Statements and believe that the adoption of this statement will not have a material effect on our financial condition, results of operations or cash flows.
     Noncontrolling Interests.  In December 2007, the FASB issued SFAS No. 160, “Noncontrolling Interests in Consolidated Financial Statements – an amendment of ARB No. 51” (“SFAS 160”), which establishes new accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. More specifically, SFAS 160 requires the recognition of noncontrolling interests (minority interests) as equity in the Consolidated Financial Statements and separate from the parent’s equity. The amount of net income attributable to noncontrolling interests will be included in consolidated net income on the face of the statement of operations. SFAS 160 clarifies that changes in a parent’s ownership interest in a subsidiary that does not result in a deconsolidation are treated as equity transactions if the parent retains its controlling financial interest. In addition, SFAS 160 requires that a parent recognize a gain or loss in net income when a subsidiary is deconsolidated. Such a gain or loss will be measured using the fair value of the noncontrolling equity investment on the deconsolidation date. SFAS 160 also includes expanded disclosure requirements regarding interests of the parent and its noncontrolling interest. SFAS 160 is effective for us beginning January 1, 2009, with early adoption prohibited. We are currently evaluating the impacts that SFAS 160 will have on our Consolidated Financial Statements and believe that the adoption of this statement will not have a material effect on our financial condition, results of operations or cash flows.
     Fair Value Measurements. We adopted the provisions of SFAS No. 157 “Fair Value Measurements” (“SFAS 157”) on January 1, 2008. SFAS 157 defines fair value, establishes a framework or hierarchy for measuring fair value under generally accepted accounting principles and expands disclosures about fair value measurements. SFAS 157 is applicable whenever another accounting pronouncement requires or permits assets and liabilities to be measured at fair value. SFAS 157 does not require any new fair value measurements, but provides guidance relating to methods used to measure fair value and expands disclosures about fair values, which should result in increased

6


Table of Contents

consistency and comparability in fair value measures. In February 2008, the FASB decided that an entity need not apply this standard to nonfinancial assets and liabilities that are recognized or disclosed at fair value in the Consolidated Financial Statements on a nonrecurring basis until 2009. Accordingly, our adoption of this standard on January 1, 2008 was limited to financial assets and liabilities, which relate to our Investments in Marketable Securities. The adoption of SFAS 157 did not have a material effect on our financial condition, results of operations or cash flows. We are still in the process of evaluating this standard with respect to its effect on nonfinancial assets and liabilities and therefore have not yet determined the impact that it will have on our Consolidated Financial Statements upon full adoption in 2009.
     Fair Value Option for Financial Assets and Financial Liabilities. On January 1, 2008, we adopted SFAS No. 159 “The Fair Value Option for Financial Assets and Financial Liabilities — Including an amendment of FASB Statement No. 115” (“SFAS 159”), which provides entities with an option to report selected financial assets and liabilities at fair value. Entities that elect the fair value option will report unrealized gains and losses in earnings at each subsequent reporting date. The fair value option may be elected on an instrument by instrument basis, with few exceptions. SFAS 159 also establishes presentation and disclosure requirements designed to facilitate comparisons between entities that choose different measurement attributes for similar types of assets and liabilities. The adoption of SFAS 159 did not have a material effect on our financial condition, results of operations or cash flows as we did not elect this fair value option, nor is it expected to have a material impact on future periods as the election of this option for our financial instruments is expected to be limited.
     Determination of Useful Life of Intangible Assets. In April 2008, the FASB issued Staff Position No. FAS 142-3, “Determination of Useful Life of Intangible Assets” (“FSP FAS 142-3”). FSP FAS 142-3 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under FASB Statement No. 142, “Goodwill and Other Intangible Assets.” FSP FAS 142-3 also requires expanded disclosures related to the determination of intangible asset useful lives. This standard applies prospectively to intangible assets acquired and/or recognized on or after January 1, 2009. We are currently evaluating the potential impact of the adoption of this standard on our financial condition and results of operations.
Note 3 — Earnings Per Share:
     Net Income per Share. We report net income per share in accordance with SFAS No. 128 “Earnings per Share” (“SFAS 128”). Under SFAS 128, basic earnings per share, which excludes dilution, is computed by dividing net income or loss available to common stockholders by the weighted average number of common shares outstanding for the period. Diluted earnings per share reflects the potential dilution of securities that could be exercised or converted into common shares, and is computed by dividing net income or loss available to common stockholders by the weighted average of common shares outstanding plus the potentially dilutive common shares. Diluted earnings per share includes in-the-money stock options using the treasury stock method. During a loss period, the assumed exercise of in-the-money stock options has an anti-dilutive effect and therefore, these instruments are excluded from the computation of dilutive earnings per share. Out-of-the-money weighted average potential common shares of approximately 1.9 million and 1.8 million, respectively for the three and six months ended June 30, 2008 and 116,000 and 223,000, respectively for the three and six months ended June 30, 2007, were excluded from the computation of diluted earnings per share, as they would be anti-dilutive.
     The following is a reconciliation of weighted average basic number of common shares outstanding to weighted average diluted number of common and common stock equivalent shares outstanding (in thousands):
                                 
    Three Months     Six Months  
    Ended     Ended  
    June 30,     June 30,  
    2008     2007     2008     2007  
Weighted average number of common and potential common shares outstanding:
                               
Basic number of common shares outstanding
    26,324       25,702       26,320       25,615  
Dilutive effect of stock option grants and the employee stock purchase plan
    729       1,302       721       1,271  
 
                       
Diluted number of common and potential common shares outstanding
    27,053       27,004       27,041       26,886  
 
                       
Note 4 — Accumulated Other Comprehensive Income:
     Accumulated Other Comprehensive Income (“AOCI”) is comprised of various items that affect equity and result from recognized transactions and other economic events, other than transactions with owners in their capacity as owners. AOCI consists of the following at June 30, 2008 and December 31, 2007 (in thousands):

7


Table of Contents

                 
    June 30,     December 31,  
    2008     2007  
Cumulative translation adjustment
  $ 5,058     $ 677  
Unrealized loss on available-for-sale securities, net of deferred taxes of $1 at June 30, 2008
    (5 )      
 
           
Total accumulated other comprehensive income
  $ 5,053     $ 677  
 
           
Note 5 — Prepaid Expenses and Other Current Assets:
     Prepaid expenses and other current assets consist of the following at June 30, 2008 and December 31, 2007 (in thousands):
                 
    June 30,     December 31,  
    2008     2007  
Prepaid maintenance and license contracts
  $ 403     $ 414  
Prepaid expenses
    732       685  
Prepaid insurance
    189       497  
Deferred project costs
    249       66  
Prepaid and refundable taxes
    885       711  
Interest receivable
    1,237       1,286  
Insurance reimbursement receivable *
    2,000        
Other
    210       248  
 
           
Total prepaid expenses and other current assets
  $ 5,905     $ 3,907  
 
           
 
*   Represents the contribution of our insurance carrier to the settlement amount to be made 30 days after the preliminary approval by the court of the Stipulation of Settlement (Note 12).
Note 6 — Property and Equipment, net:
Property and equipment, net consists of the following at June 30, 2008 and December 31, 2007
(in thousands):
                         
    Estimated              
    Useful     June 30,     December 31,  
    Life-Years     2008     2007  
Computer and data processing equipment
    2 – 4     $ 14,747     $ 13,302  
Leasehold improvements
    2 – 5 *     2,542       2,445  
Furniture and fixtures
    7-8       2,697       2,597  
Telephone system
    4-5       1,121       1,123  
Automobile
    4       14       14  
 
                   
 
            21,121       19,481  
Less: Accumulated depreciation
            (14,213 )     (12,267 )
 
                   
Property and equipment, net
          $ 6,908     $ 7,214  
 
                   
 
*   Lesser of the estimated life of the asset or the life of the underlying lease.
     Depreciation expense amounted to $871,000 and $1.8 million, respectively for the three and six months ended June 30, 2008 and $868,000 and $1.7 million, respectively for the three and six months ended June 30, 2007, including assets recorded under capital leases. The net book value of disposals of property and equipment were immaterial for all periods presented.

8


Table of Contents

Note 7 — Goodwill and Other Intangible Assets:
   Goodwill
     Goodwill represents the excess purchase price over the fair values of the net assets and identifiable intangible assets acquired in a business combination. In accordance with the provisions of Statement of Financial accounting Standards No. 142 “Goodwill and Other Intangible Assets” (“SFAS 142”), we conduct our reviews annually as of October 31.
     The following table summarizes the changes in the carrying value of goodwill by operating segment for the six months ended June 30, 2008 (in thousands):
                                 
            Europe        
            Ciao              
            Internet     Ciao        
    North     Survey     Comparison        
Goodwill   America     Solutions     Shopping     Total  
Balance as of December 31, 2007
  $ 31,153     $ 10,475     $ 32,956     $ 74,584  
Foreign currency translation adjustment
          760       2,393       3,153  
 
                       
Balance as of June 30, 2008
  $ 31,153     $ 11,235     $ 35,349     $ 77,737  
 
                       
   Other Intangible Assets
     Other intangible assets consist of the following at June 30, 2008 and December 31, 2007 (in thousands):
                                                         
            As of June 30, 2008     As of December 31, 2007  
    Estimated     Gross                     Gross              
    Useful     Carrying     Accumulated     Net     Carrying     Accumulated     Net  
    Life-Years     Cost     Amortization     Amount     Cost     Amortization     Amount  
Internal use software
    2-3     $ 14,600     $ 6,710     $ 7,890     $ 11,800     $ 4,845     $ 6,955  
Other software acquired
    0.42       159       159             159       159        
Panel members
    3-4       7,104       6,304       800       6,986       5,295       1,691  
Affiliate network
    3       347       347             347       333       14  
Customer relationships
    5       8,990       5,897       3,093       8,455       4,707       3,748  
Non-competition agreements
    2.75-3       610       610             2,806       2,789       17  
Domain names and service marks
    5-10       8,574       5,383       3,191       8,025       4,243       3,782  
 
                                           
Other intangible assets, net
          $ 40,384     $ 25,410     $ 14,974     $ 38,578     $ 22,371     $ 16,207  
 
                                           
     We have capitalized internal use software costs associated with the development and management of our panelist database and survey responses for our Internet survey solutions business and consumer reviews, enhanced search capabilities and product catalog management for our comparison shopping business. During the three and six months ended June 30, 2008, we capitalized to internal use software approximately $1.6 million and $3.2 million, respectively. During the three and six months ended June 30, 2007, we capitalized to internal use software approximately $1.3 million and $2.3 million, respectively.
     Amortization of internal use software amounted to $1.4 million and $2.5 million, respectively for the three and six months ended June 30, 2008 and $669,000 and $1.3 million, respectively for the three and six months ended June 30, 2007. For the three and six months ended June 30, 2008, $700,000 and $1.3 million, respectively is included in cost of revenues and $670,000 and $1.2 million, respectively is included in depreciation and amortization in the consolidated statements of income. For the three and six months ended June 30, 2007, $375,000 and $719,000, respectively is included in cost of revenues and $294,000 and $604,000, respectively, is included in depreciation and amortization in the consolidated statements of income.
     Amortization of other intangible assets (excluding internal use software) amounted to $1.3 million and $2.6 million, respectively for the three and six months ended June 30, 2008 and $1.5 million and $2.9 million, respectively for the three and six months ended June 30, 2007. For the three and six months ended June 30, 2008, $463,000 and $921,000, respectively is included in panel expense, and $860,000 and $1.7 million, respectively is included in depreciation and amortization in the consolidated statements of income. For the three and six months

9


Table of Contents

ended June 30, 2007, $448,000 and $891,000, respectively is included as panel expense, and $1.0 million and $2.0 million, respectively, is included in depreciation and amortization in the consolidated statements of income. During the six months ended June 30, 2008, we wrote off non-competition agreements with a zero net book value and a cost of $2.3 million as this has been fully amortized. During the six months ended June 30, 2007, we wrote off acquired backlog with a net book value of zero and a cost of $447,000 as this acquired backlog has been fully amortized.
     The weighted average remaining life for intangible assets at June 30, 2008 was approximately 1.3 years and amortization expense for the six months ended June 30, 2008 was $5.1 million. Estimated amortization expense for each of the five succeeding years is as follows (in thousands):
         
    Amount
For the remaining six months ending December 31, 2008
  $ 5,296  
2009
  $ 7,773  
2010
  $ 1,702  
2011
  $ 53  
2012
  $ 53  
2013
  $ 52  
Note 8 — Accrued Expenses and Other Current Liabilities:
     Accrued expenses and other current liabilities consist of the following at June 30, 2008 and December 31, 2007 (in thousands):
                 
    June 30,     December 31,  
    2008     2007  
Accrued payroll, bonus and commissions
  $ 4,666     $ 6,573  
Panelist and respondent incentives
    5,232       6,019  
Real-Time Sampling accruals
    265       359  
Accrued panel costs
    57       46  
Accrued management change and severance costs
    236       460  
Non-income tax accruals
    1,319       1,458  
Software license liability
    185       349  
Accrued search engine marketing and advertising costs
    359       295  
Accrued audit and tax costs
    585       665  
Outside sample accruals
    1,580       951  
Accrued legal and investigation costs
    418       130  
Accrued litigation settlement charge (Note 12)
    4,000        
Accrued costs associated with the proposed merger
    1,397        
Other
    1,991       1,512  
 
           
Total accrued expenses and other current liabilities
  $ 22,290     $ 18,817  
 
           
Note 9 — Stock-Based Compensation:
     We maintain the following share-based compensation plans: the 2004 Employee Stock Purchase Plan, the 1999 Stock Option Plan (the “1999 Plan”) and the 2004 Equity Incentive Plan (the “2004 Equity Plan”). Also, during 2006, we granted certain options outside of either of the 1999 Plan or the 2004 Equity Plan and without shareholder approval pursuant to Nasdaq Marketplace Rule 4350(i)(1)(A)(iv), (the “Inducement Options”). The total pre-tax compensation cost that has been charged against income for these plans and the Inducement Options was approximately $837,000 and $1.8 million, respectively for the three and six months ended June 30, 2008 and $742,000 and $1.6 million, respectively for the three and six months ended June 30, 2007. The related income tax benefit recognized in the income statement for share-based compensation expense was approximately $273,000 and $588,000, respectively for the three and six months ended June 30, 2008 and $288,000 and $639,000, respectively for the three and six months ended June 30, 2007.

10


Table of Contents

     As of June 30, 2008, the number of shares that may be issued pursuant to awards granted under the 2004 Equity Plan is 4,385,714 plus the number of shares that are subject to awards under the 1999 Plan that are canceled, expire or otherwise become available for re-grant in accordance with the provisions of the 1999 Plan prior to the expiration of the 1999 Plan, but in no event will the aggregate number of such shares exceed 5,372,758. As of June 30, 2008, options to purchase 193,094 shares, 2,869,728 shares, and 611,800 shares of common stock were outstanding under the 1999 Plan, the 2004 Equity Plan and the Inducement Options, respectively and options to purchase 23,054 shares and 1,180,995 shares of common stock were available for future grants under the 1999 Plan and the 2004 Equity Plan, respectively.
     We did not capitalize stock-based compensation expense as part of the cost of an asset for any of the periods presented. Stock-based compensation is measured at grant date, based on the fair value of the award, and is recognized over the requisite service period. The following table illustrates the stock-based compensation expense included in our consolidated statements of income for the three and six months ended June 30, 2008 and 2007 (in thousands):
                                 
    Three Months Ended     Six Months Ended  
    June 30,     June 30,  
    2008     2007     2008     2007  
Cost of revenues
  $ 53     $ 45     $ 88     $ 159  
Research and development expense
    78       36       166       62  
Selling, general and administrative expense
    706       661       1,534       1,422  
 
                       
Pre-tax stock-based compensation expense
  $ 837     $ 742     $ 1,788     $ 1,643  
 
                       
     As of June 30, 2008, there was approximately $4.4 million of total unrecognized compensation cost related to non-vested stock-based compensation arrangements, which is expected to be recognized over a weighted average period of approximately 1.1 years.
Note 10 — Segment Reporting:
     We have three reportable segments: North American Internet survey solutions, which operates through Greenfield Online, Inc. and its consolidated subsidiaries; Ciao Internet survey solutions, which operates through Ciao Surveys GmbH and its consolidated subsidiaries; and Ciao comparison shopping, which operates through Ciao GmbH and its consolidated subsidiaries. Our North American and Ciao Internet survey solutions segments conduct substantially similar businesses within a global marketplace, and the description of their businesses, market opportunities, customers, products and competitors is presented as a single business, except in circumstances where we believe that separate information related to a particular segment is necessary to understand our business as a whole. Financial information about our reportable segments is included in our Consolidated Financial Statements accompanying this Quarterly Report on Form 10-Q.
     An operating segment’s performance is primarily evaluated based on segment operating income, which excludes depreciation and amortization expense, stock-based compensation expense and certain corporate costs not associated with the operations of the segment. These corporate costs are separately stated below and include costs that are primarily related to public company expenses. These include certain costs such as personnel costs, filing fees, legal fees, accounting fees, fees associated with Sarbanes-Oxley compliance, directors and officers insurance, board of director fees, investor relations costs, fees and costs related to the class action securities litigation, including the Audit Committee’s investigation and subsequent remediation and costs related to the proposed merger.

11


Table of Contents

     The tables below present information about reported segments for the three and six months ended June 30, 2008 and 2007 (in thousands):
                                 
    Three Months Ended     Six Months Ended  
    June 30,     June 30,  
    2008     2007     2008     2007  
Gross segment revenues:
                               
North American Internet survey solutions
                               
Third-party segment net revenues
  $ 18,408     $ 17,108     $ 33,229     $ 32,562  
Inter-segment revenues
    318       220       507       353  
 
                       
Gross segment revenues
  $ 18,726     $ 17,328     $ 33,736     $ 32,915  
 
                       
 
                               
Ciao Internet survey solutions
                               
Third-party segment net revenues
  $ 6,175     $ 6,223     $ 11,450     $ 11,478  
Inter-segment revenues
    2,512       1,999       4,072       3,485  
 
                       
Gross segment revenues
  $ 8,687     $ 8,222     $ 15,522     $ 14,963  
 
                       
 
                               
Ciao comparison shopping *
                               
Third-party segment net revenues
  $ 11,424     $ 7,495     $ 22,262     $ 14,255  
Inter-segment revenues
    116       143       300       143  
 
                       
Gross segment revenues
  $ 11,540     $ 7,638     $ 22,562     $ 14,398  
 
                       
 
                               
Net revenues:
                               
North American Internet survey solutions
  $ 18,726     $ 17,328     $ 33,736     $ 32,915  
Ciao Internet survey solutions
    8,687       8,222       15,522       14,963  
Ciao comparison shopping
    11,540       7,638       22,562       14,398  
Elimination of inter-segment revenues
    (2,946 )     (2,362 )     (4,879 )     (3,981 )
 
                       
Total net revenues
  $ 36,007     $ 30,826     $ 66,941     $ 58,295  
 
                       
 
                               
Segment operating income (as defined above):
                               
North American Internet survey solutions
  $ 3,049     $ 3,448     $ 5,699     $ 6,287  
Ciao Internet survey solutions
    3,040       2,066       4,468       3,929  
 
                       
Combined Internet survey solutions
    6,089       5,514       10,167       10,216  
Ciao comparison shopping
    5,604       4,205       11,515       8,188  
 
                       
Segment operating income
    11,693       9,719       21,682       18,404  
Depreciation and amortization
    (3,564 )     (2,990 )     (6,874 )     (5,931 )
Stock-based compensation
    (837 )     (742 )     (1,788 )     (1,643 )
Corporate costs
    (4,318 )     (1,577 )     (11,103 )     (3,403 )
 
                       
Total operating income
    2,974       4,410       1,917       7,427  
Other income, net
    412       402       540       522  
 
                       
Income before income taxes
  $ 3,386     $ 4,812     $ 2,457     $ 7,949  
 
                       
 
*   Prior to the separation of the Ciao Internet survey solutions and the Ciao comparison shopping businesses, the Ciao comparison shopping segment did not have any inter-segment revenues. The legal separation was completed, and effective May 1, 2007, the Ciao comparison shopping segment began recording inter-segment revenues from the sale of panelists to the Ciao Internet survey solutions segment, which panelists are sourced from the Ciao comparison shopping portals.

12


Table of Contents

Note 11 — Income Taxes:
     Income before income taxes and the provision for income taxes are comprised of (in thousands):
                                 
    For the Three Months     For the Six Months  
    Ended June 30,     Ended June 30,  
    2008     2007     2008     2007  
Income (loss) before income taxes:
                               
Domestic
  $ (3,467 )   $ 712     $ (10,227 )   $ 311  
Foreign
    6,853       4,100       12,684       7,638  
 
                       
 
  $ 3,386     $ 4,812     $ 2,457     $ 7,949  
 
                       
 
                               
Provision (benefit) for income taxes:
                               
Currently payable:
                               
Federal
  $ 229     $ 15     $ 625     $ 44  
State
    58       27       114       79  
Foreign
    2,284       2,719       4,414       3,948  
 
                       
Total current income tax provision
    2,571       2,761       5,153       4,071  
 
                       
 
                               
Deferred income tax (benefit):
                               
Federal
    (1,055 )     (252 )     (3,840 )     (806 )
State
    (164 )     (19 )     (610 )     (5 )
Foreign
    (51 )     (778 )     (218 )     (370 )
 
                       
Total deferred income tax (benefit)
    (1,270 )     (1,049 )     (4,668 )     (1,181 )
 
                       
 
                               
Total provision for income taxes
  $ 1,301     $ 1,712     $ 485     $ 2,890  
 
                       
     Deferred income taxes are provided on temporary differences between the financial reporting basis and tax basis of our assets and liabilities. The principal temporary differences, which give rise to deferred tax assets and liabilities at June 30, 2008 and December 31, 2007, are as follows (in thousands):
                 
    June 30,     December 31,  
    2008     2007  
Deferred tax assets:
               
Net operating loss carryforwards
  $ 19,110     $ 15,926  
Stock-based compensation
    4,859       4,279  
Capitalized panel costs
    798       681  
Fixed assets
    1,152       1,333  
Federal and state tax credits
    2,291       2,309  
Other deferred tax assets
    2,177       2,695  
 
           
 
    30,387       27,223  
 
               
Valuation allowance
    (195 )     (142 )
 
           
Total deferred tax assets
  $ 30,192     $ 27,081  
 
           
 
               
Deferred tax liabilities:
               
Intangible assets acquired
  $ (2,643 )   $ (3,351 )
Foreign exchange
    (6,725 )     (4,356 )
Other deferred tax liabilities
    (31 )     (23 )
 
           
Total deferred tax liabilities
  $ (9,399 )   $ (7,730 )
 
           
 
               
Total deferred tax assets, net
  $ 20,793     $ 19,351  
 
           

13


Table of Contents

     Total net deferred tax assets are included in the balance sheet in the following assets and liabilities at June 30, 2008 and December 31, 2007 (in thousands):
                 
    June 30,     December 31,  
    2008     2007  
Total deferred tax assets, net:
               
Current assets
  $ 2,159     $ 3,985  
Long-term assets
    26,694       21,110  
Current liabilities
    (1,180 )     (972 )
Long-term liabilities
    (6,880 )     (4,772 )
 
           
Total deferred tax assets, net
  $ 20,793     $ 19,351  
 
           
     At June 30, 2008 and December 31, 2007, net operating loss carryforwards (“NOLs”) of $52.8 million and $46.6 million, respectively, are available to reduce future income taxes. Of these amounts, $47.1 million ($39.0 million at December 31, 2007) relates to domestic NOLs and $5.7 million ($7.6 million at December 31, 2007) relates to foreign NOLs. The majority of the domestic NOLs begin to expire in 2020. The majority of the foreign NOLs are subject to an indefinite carryforward period. Of our total domestic NOLs as of June 30, 2008, $4.7 million relates to exercises of stock options that resulted in a tax deduction prior to the realization of that tax deduction in the Consolidated Financial Statements due to our domestic NOL carryforward position. If this tax benefit is realized in the future, $1.9 million will be credited against Additional paid-in capital (“APIC”). At June 30, 2008 and December 31, 2007, foreign tax credits of approximately $1.7 million are available to reduce future U.S. income taxes, and the majority of them will expire in 2015. The majority of the remaining Federal income tax credits at June 30, 2008 and December 31, 2007 will expire in 2020. Our operations in India have been granted a “tax holiday” from the Indian tax authority. This tax holiday was due to expire in March 2009, but has recently been extended through March 2010.
     In July 2006, the FASB released Interpretation No. 48, “Accounting for Uncertainty in Income Taxes, an interpretation of FASB Statement No. 109” (“FIN 48”). FIN 48 clarifies the accounting and reporting for uncertainties in income tax law. FIN 48 prescribes a comprehensive model for the financial statement recognition, measurement, presentation and disclosure of uncertain tax positions taken or expected to be taken in income tax returns. We adopted the provisions of FIN 48 on January 1, 2007. Under FIN 48, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the tax authorities based on the technical merits of the position. The tax benefits recognized in the Consolidated Financial Statements from such a position should be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement.
     It is expected that the amount of unrecognized tax benefits will change in the next twelve months. However, we do not expect the change to have a significant impact on our results of operations or our financial position.
     The majority of our operations reside in the United States and Germany. As of June 30, 2008, the U.S. Federal and state statutes of limitations remain open for the years ended December 31, 1999 and forward due to our net operating loss carryforward position. However, the Internal Revenue Service completed its examination of our 2004 Federal income tax return in June 2006 and did not report any changes to the tax return as originally filed by us. In Germany, tax years subsequent to December 31, 2003 are still subject to examination.
     During the three and six months ended June 30, 2008, we recorded approximately $0.8 million and $5.9 million, respectively in costs for legal, accounting and other fees related to the Audit Committee investigation of the pending class action securities litigation described in our Annual Report on Form 10-K, the defense of this litigation and the litigation settlement charge. In addition, we recorded approximately $1.5 million in costs during the three and six months ended June 30, 2008 related to our Agreement and Plan of Merger with QGF Acquisition Company, Inc. and QGF Merger Sub Inc., signed on June 15, 2008. As a result, and due to the unusual nature of these costs, we recorded an income tax benefit of approximately $0.3 million and $2.4 million, respectively during the three and six months ended June 30, 2008 relating to these costs. Refer to Note 12 for additional information relating to the class action lawsuit.

14


Table of Contents

Note 12 — Commitments and Contingencies:
   Legal Contingencies:
     From time to time, we may become involved in litigation relating to claims arising from the ordinary course of business. While it is not possible to determine the ultimate outcome of such matters, we continually review whether an estimated loss contingency should be recorded, by assessing whether a loss is deemed probable and can be reasonably estimated. We assess our potential liability by analyzing our litigation and regulatory matters using available information. We develop our views on estimated losses in consultation with outside counsel handling our defense in a particular matter, which involves an analysis of potential results, assuming a combination of litigation and settlement strategies. Should developments in any such matter cause a change in our determination as to an unfavorable outcome and result in the need to recognize a material loss contingency, or should any matter result in a final adverse judgment or be settled for significant amounts, they could have a material adverse effect on our results of operations, cash flows and financial position in the period or periods in which such change in determination, judgment or settlement occurs.
     In July and August 2007, two putative federal securities law class actions were filed in the United States District Court for the District of Connecticut on behalf of persons who purchased our stock between February 9, 2005 and September 30, 2005. A consolidated amended complaint was filed on January 22, 2008 (the “Amended Complaint”), and on April 3, 2008, the Company and each of the individual defendants filed a motion to dismiss the Amended Complaint in its entirety.
     The Amended Complaint asserts claims pursuant to Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, and Rule 10b-5 promulgated thereunder, against the Company, our Executive Vice President and Chief Financial Officer and our former President and Chief Executive Officer. These claims are related to statements the Company made on August 9, 2005 and September 29, 2005 regarding its financial projections for fiscal year 2005. Specifically the Amended Complaint alleges, among other things, that the financial statements were materially false and misleading because (1) they misrepresented the size of our online panel and (2) they failed to disclose that the Company was engaged in improper accounting practices.
     In February 2008, in response to the allegations in the Amended Complaint, the Audit Committee of the Company’s Board of Directors initiated an investigation and engaged independent outside legal counsel to assist therewith. The Audit Committee’s investigation has been completed and did not reveal any evidence that the Company had misrepresented the size of our online panel. However, the investigation did reveal evidence that certain Company employees engaged in inappropriate activity that was inconsistent with the Company’s revenue recognition policies for certain transactions. This activity resulted in accounting errors that affect the Company’s previously reported financial statements. We have quantified the impact of these errors on our previously reported financial statements and concluded that such errors misstated net income by less than 1% for each of the three years ended December 31, 2005, 2006 and 2007. The Company has concluded such errors are inconsequential to such annual financial statements. Nevertheless, we have begun to implement a remediation plan that will include additional training and other appropriate remedial actions in response to the findings.
     Pursuant to an agreement in principle entered into during the second quarter of 2008, on July 29, 2008, the Company and the individual defendants entered into a Stipulation of Settlement to settle the class action lawsuit in the matter entitled Plumbers & Pipefitters Local Union No. 630 Pension Annuity Trust v. Greenfield Online, Inc., et al. Docket No. 07-cv-1118 (VLB). The Company has determined that it is beneficial to enter into the settlement in order to avoid costly and time consuming litigation. The settlement, which contains no admission of any liability or wrongdoing on the part of any defendant, is subject to approval by the court, and includes a cash payment by the Company of $4.0 million that is expected to be made to the plaintiffs during 2008. Based on an agreement with our insurance carrier, the Company anticipates that one-half of the settlement payment will be funded by insurance proceeds. The balance of the costs of settlement will be borne by the Company. Once approved, the Company believes the settlement will resolve all class action litigation pending against the Company, as well as its former and current officers. As a result of the agreement in principle entered into

15


Table of Contents

during the second quarter, the Company recorded a one-time pre-tax net charge of $2.0 million for the quarter ended March 31, 2008.
     We have incurred and will continue to incur costs to defend the Company and the other defendants in the litigation described above as well as costs associated with the settlement thereof. During the three and six months ended June 30, 2008, we incurred approximately $448,000 and $657,000, respectively, of fees and costs in connection with the litigation defense settlement.
     The settlement described above is subject to court approval and other contingencies. Accordingly, there can be no assurance that a final settlement will ultimately be achieved on the terms described above, if at all. In the event that a settlement is not finalized, the Company intends to defend against the allegations contained in the class action lawsuit.
Note 13 — Fair Value Measurement:
     As discussed in Note 2, we adopted SFAS 157 on January 1, 2008, which, among other things, requires enhanced disclosures about assets and liabilities measured at fair value. Our adoption of SFAS 157 was limited to financial assets and liabilities, and primarily relates to our marketable securities.
     We utilize the market approach to measure fair value for our financial assets and liabilities. The market approach uses prices and other relevant information generated by market transaction involving identical or comparable assets and liabilities.
     SFAS 157 includes a fair value hierarchy that is intended to increase consistency and comparability in fair value measurements and related disclosures. The fair value hierarchy is based on inputs to valuation techniques that are used to measure fair value that are either observable or unobservable. Observable inputs reflect assumptions that market participants would use in pricing an asset or liability based on market data obtained from independent sources while unobservable inputs reflect a reporting entity’s pricing based upon their own market assumptions. The fair value hierarchy consists of the following three levels:
       
 
Level 1 —
  Inputs are quoted prices in active markets for identical assets or liabilities.
 
 
   
 
Level 2 —
  Inputs are quoted prices for similar assets or liabilities in an active market, quoted prices for identical or similar assets or liabilities that are not active, inputs other than quoted prices that are observable and market-corroborated inputs which are derived principally from or corroborated by observable market data.
 
 
   
 
Level 3 —
  Inputs are derived from valuation techniques in which one or more significant inputs or value drivers are unobservable.
     The following table represents our affected assets measured at fair value on a recurring basis as of June 30, 2008 and the corresponding level for that measurement (in thousands):
                                 
            Quoted Prices     Significant        
    Total     in Active     Other     Significant  
    Fair Value     Markets for     Observable     Unobservable  
    Measurement     Identical Asset     Inputs     Inputs  
    June 30, 2008     (Level 1)     (Level 2)     (Level 3)  
Assets measured at fair value:
                               
Cash equivalents
  $ 10,898     $ 10,898     $     $  
Investments in marketable securities
    33,397       33,397              
 
                       
Total assets measured at fair value
  $ 44,295     $ 44,295     $     $  
 
                       
     Valuation Techniques. Our current cash equivalents and current available for sale securities are measured at fair value using quoted market prices and are classified within level 1 of the valuation hierarchy.

16


Table of Contents

Note 14 — Proposed Merger:
          On June 15, 2008, the Company entered into a merger agreement (the “Merger Agreement”) to be acquired by entities affiliated with Quadrangle Group LLC (together with its affiliates “Quadrangle”), a private equity investment firm focused on the media and communications industries. Subject to the terms and conditions set fort in the Merger Agreement, Quadrangle has agreed to acquire all of the outstanding common stock of the Company for $15.50 per share in cash. The Board of Directors of Greenfield Online has unanimously approved the merger and recommends to stockholders that they vote in favor of the merger. The Merger Agreement is subject to the approval of the Company’s stockholders as well as other closing conditions. A copy of the Merger Agreement was attached as Exhibit 2.1 to a Current Report on Form 8K filed by the Company on June 16, 2008.
Note 15 — Subsequent Events:
     On August 5, 2008, pursuant to the “go-shop” provisions of the Merger Agreement with Quadrangle, the Company received a proposal from a strategic buyer to acquire all of the outstanding shares of the Company’s common stock for $17.50 per share in cash (the “Subsequent Proposal”). The Subsequent Proposal is subject to, among other things, the parties agreeing on a mutually acceptable definitive agreement. There is no assurance that the Subsequent Proposal will result in a definitive agreement or a consummated transaction. Greenfield Online’s Board of Directors has determined in accordance with the Merger Agreement that the party that submitted the Subsequent Proposal is an excluded party (as that term is defined in the Merger Agreement).
     As of August 11, 2008, the Merger Agreement with Quadrangle remains in effect and Quadrangle has the right under the Merger Agreement to be advised of the proposed terms of any alternative acquisition proposal and an opportunity to negotiate with the Company improvements to the terms of the Merger Agreement before the Company would be permitted to terminate the Merger Agreement to enter into an agreement relating to a superior proposal. The Company’s Board of Directors has not changed its recommendation regarding the proposed merger with affiliates of Quadrangle.

17


Table of Contents

     Item 2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
     The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our Consolidated Financial Statements and related notes included elsewhere in this Quarterly Report. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those discussed in the section entitled “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2007 and in this Quarterly Report on Form 10-Q. Also see the section entitled “Cautionary Note Regarding Forward-Looking Statements” contained in this Quarterly Report on Form 10-Q.
Segment Information
     We have three reportable segments: North American Internet survey solutions, which operates through Greenfield Online, Inc. and its consolidated subsidiaries; Ciao Internet survey solutions, which operates through Ciao Surveys GmbH and its consolidated subsidiaries; and Ciao comparison shopping, which operates through Ciao GmbH and its consolidated subsidiaries. Our North American and Ciao Internet survey solutions segments conduct substantially similar businesses within a global marketplace, and the description of their businesses, market opportunities, customers, products and competitors is presented as a single business, except in circumstances where we believe that separate information related to a particular segment is necessary to understand our business as a whole. Financial information about our reportable segments is included in our Consolidated Financial Statements accompanying this Quarterly Report on Form 10-Q.
Critical Accounting Policies and Estimates
     Our discussion and analysis of our financial condition and results of operations is based on our Consolidated Financial Statements, which have been prepared in conformity with accounting principles generally accepted in the United States of America. The preparation of these Consolidated Financial Statements requires us to make estimates and judgments that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the Consolidated Financial Statements and the reported amounts of revenue and expenses during the reporting periods. On an on-going basis, we evaluate our estimates and judgments. We base our estimates on historical experience, known trends and events and various other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
     For further information regarding our critical accounting policies, please refer to the Management’s Discussion and Analysis of Financial Condition and Results of Operations section of our Annual Report on Form 10-K for the fiscal year ended December 31, 2007. There have been no material changes to our critical accounting policies during the six months ended June 30, 2008.
     Recently Issued Accounting Pronouncements. See Note 2 to our Consolidated Financial Statements included herein for a description of recently issued accounting pronouncements, including the respective dates of adoption and effects on our Consolidated Financial Statements.

18


Table of Contents

Results of Operations
     Three Months Ended June 30, 2008 compared to Three Months Ended June 30, 2007
     Consolidated Results
     The following table sets forth our consolidated results of operations based on the amounts and percentage relationship of the items listed to net revenues for the periods presented:
                                 
    Three Months Ended June 30,  
    2008     %     2007     %  
    ($ in thousands)  
Net revenues
  $ 36,007       100.0 %   $ 30,826       100.0 %
Cost of revenues
    8,766       24.3       8,258       26.8  
 
                       
Gross profit
    27,241       75.7       22,568       73.2  
 
                       
Operating expenses:
                               
Selling, general and administrative
    19,609       54.4       14,208       46.1  
Panel acquisition
    827       2.3       778       2.5  
Depreciation and amortization
    2,401       6.7       2,168       7.0  
Research and development
    1,430       4.0       1,004       3.3  
 
                       
Total operating expenses
    24,267       67.4       18,158       58.9  
 
                       
Operating income
    2,974       8.3       4,410       14.3  
 
                       
Other income, net
    412       1.1       402       1.3  
 
                       
Income before income taxes
    3,386       9.4       4,812       15.6  
 
                       
Provision for income taxes
    1,301       3.6       1,712       5.6  
 
                       
Net income
  $ 2,085       5.8 %   $ 3,100       10.0 %
 
                       
     Net Revenues.  Net revenues for the three months ended June 30, 2008 were $36.0 million, compared to $30.8 million for the three months ended June 30, 2007, an increase of $5.2 million, or 16.8%. Fluctuations in currency rates increased net revenues by approximately $1.8 million or 5.9%. Net revenues increased primarily as a result of our comparison shopping segment revenues, which increased approximately $2.6 million, and our North American Internet survey solutions segment revenues, which increased approximately $1.3 million, while our Ciao Internet survey solutions segment revenues declined by approximately $0.5 million.
     Net revenues at our comparison shopping business increased 52.4% as a result of increased conversion rates of visitors to click-throughs, expanded product catalogs, increased merchant relationships (increasing approximately 83% between June 30, 2007 and June 30, 2008),improved product search capabilities, improved site content as well as growth in the core e-Commerce markets in Europe. Net revenues at our combined Internet survey solutions segments increased 5.4% due primarily to higher revenues in our North American segment, offset by continued pricing pressure.
     Gross Profit.  Gross profit for the three months ended June 30, 2008 was $27.2 million, compared to $22.6 million for the three months ended June 30, 2007, an increase of $4.7 million, or 20.7%. Gross profit for the three months ended June 30, 2008 was 75.7% of net revenues, compared to 73.2% for the three months ended June 30, 2007. Fluctuations in currency rates increased gross profit by approximately $1.5 million. Gross profit increased primarily due to (i) increased high-margin comparison shopping revenues, (ii) lower incentive costs of 3.7% and (iii) lower personnel costs of 2.0%, partially offset by (i) higher outside sample costs of 5.3% and (ii) higher amortization expense of 1.0% in our Internet survey solutions business.
     Selling, General and Administrative.  Selling, general and administrative expenses for the three months ended June 30, 2008 were $19.6 million, compared to $14.2 million for the same period in the prior year, an increase of $5.4 million, or 38.0%. Fluctuations in currency rates increased selling, general and administrative expenses by approximately $1.0 million. Selling, general and administrative expenses increased primarily as a result of $1.5 million in costs incurred in connection with the proposed merger, increased compensation costs of approximately $0.9 million, costs associated with investigating and defending against the class action lawsuit and remediation of $0.8 million, increased advertising and promotion costs of approximately $0.5 million, higher facility and lease costs of approximately $0.4 million and higher public company costs of approximately $0.4 million.

19


Table of Contents

     Selling expenses increased approximately $0.2 million for the three months ended June 30, 2008, primarily related to personnel costs including travel, recruiting and stock-based compensation.
     Advertising and promotion costs increased approximately $0.5 million for the three months ended June 30, 2008, primarily related to advertising and marketing programs associated with our comparison shopping business.
     General and administrative expenses increased approximately $3.6 million for the three months ended June 30, 2008, primarily as a result of the investigation and remediation costs of $2.3 million, higher personnel costs of approximately $0.6 million, higher facilities costs of approximately $0.4 million and higher public company costs of approximately $0.4 million.
     Personnel costs associated with general and administrative expenses increased approximately $0.6 million for the three months ended June 30, 2008, primarily as a result of increased personnel compensation costs, increased stock-based compensation, increased training and recruitment costs and increased benefit costs, offset slightly by reduced travel and entertainment costs.
     Selling, general and administrative expenses as a percentage of net revenues increased to 54.4% for the three months ended June 30, 2008 from 46.1% of net revenues for the three months ended June 30, 2007. Of this increase, the costs associated with the proposed merger accounted for approximately four percentage points, the additional litigation and investigation costs accounted for approximately two percentage points and currency rate fluctuations accounted for approximately three percentage points.
     Panel Expense.  Panel expense remained flat at approximately $0.8 million for the three months ended June 30, 2008, compared to the three months ended June 30, 2007. Fluctuations in currency rates were immaterial in panel acquisition expenses in the current period.
     Panel expense was 2.3% of net revenues for the three months ended June 30, 2008 and 2.5% for the three months ended June 30, 2007.
     Depreciation and Amortization.  Depreciation and amortization expenses (excluding amortization included in Cost of revenues and Panel expense) for the three months ended June 30, 2008 were $2.4 million, compared to $2.2 million for the three months ended June 30, 2007, an increase of $0.2 million, or 10.7%. Fluctuations in currency rates increased depreciation and amortization expenses by approximately $0.2 million. Depreciation and amortization remained relatively flat as a result of certain software applications and certain of the amortizable intangible assets acquired as a result of our prior acquisitions in late 2004 and early 2005, had become fully amortized. This reduction was offset by increased amortization related to our higher capital expenditures, including higher capital expenditures related to internal use software, which has a shorter estimated useful life than other capital expenditures. The internal use software expenditures relate primarily to:
  i)   the continuing development of our Unified Panel System, our Survey Management System, and other Internet survey solutions operating systems in North America;
 
  ii)   the expansion of our North American Internet survey solutions operating systems to a worldwide enterprise system; and,
 
  iii)   ongoing enhancements and software re-engineering in our comparison shopping segment’s operating systems.
     In the near-term, we expect acquisition-related amortization to continue to decline, but to be offset by increased depreciation and amortization related to the internal use software development and expanding infrastructure needed to support growth in our comparison shopping and Internet survey solutions segments.
     Research and Development.  Research and development expenses for the three months ended June 30, 2008 were $1.4 million, compared to $1.0 million for the three months ended June 30, 2007, an increase of $0.4 million. Fluctuations in currency rates increased research and development expenses by $0.2 million in the current period. Research and development expenses increased slightly as a result of higher compensation costs primarily in our Ciao comparison shopping operating segment, partially offset by lower compensation costs in our North American operating segment. This increase was the result of increased research and development staff in our European

20


Table of Contents

businesses due primarily to the increased growth in our comparison shopping segment and additional personnel required to operate the separate businesses post bifurcation and as we continue to integrate and develop new software applications to automate manual processes in our Internet survey solutions operating environment in both our North American and Ciao Internet survey solutions business platforms.
     Other Income, Net.  Other income, net remained relatively flat for the three months ended June 30, 2008 when compared to the same period in the prior year, although the current year included higher interest income wjile the prior year included a gain on sales of marketable securities. Fluctuations in currency rates were immaterial in the current period.
     Provision for Income Taxes.  We recorded an income tax provision of approximately $1.3 million for the three months ended June 30, 2008, compared to $1.7 million for the three months ended June 30, 2007. The decrease in the tax provision primarily resulted from the decrease in the German corporate income and trade tax rates, which became effective January 1, 2008.
     Net Income.  Our net income for the three months ended June 30, 2008 was $2.1 million, compared to $3.1 million for the three months ended June 30, 2007. The decrease in net income was primarily the result of the litigation, investigation and remediation costs and the costs associated with the proposed merger, partially offset by our increased revenues and resulting operating profit, primarily in our comparison shopping segment. Net income available to common stockholders for the three months ended June 30, 2008 was $0.08 per share for basic and diluted, as compared to $0.12 per share for basic and $0.11 per share for diluted for the three months ended June 30, 2007.
     North American Segment Results
     The following table sets forth the results of our North American Internet survey solutions segment based on the amounts and percentage relationship of the items listed to gross segment revenues for the periods presented.
                                 
    Three Months Ended June 30,
    2008   %   2007   %
    ($ in thousands)
Gross segment revenues
  $ 18,726       100.0 %   $ 17,328       100.0 %
Segment operating income
    3,049       16.3       3,448       19.9  
     Gross Segment Revenues.  Gross segment revenues for the three months ended June 30, 2008 were $18.7 million, compared to $17.3 million for the three months ended June 30, 2007, an increase of $1.4 million, or 8.1%. Gross segment revenues increased primarily as a result of higher client spending in the United States, offset by continued pricing pressure.
     Segment Operating Income.  Segment operating income for the three months ended June 30, 2008 was $3.0 million, compared to $3.4 million for the three months ended June 30, 2007, a decrease of $0.4 million or 11.6%. Segment operating income decreased primarily as a result of lower margins, primarily resulting from higher use of outsourced sample and data supplied by our Ciao Internet survey solutions segment, and higher amortization expense. This was partially offset by lower costs, primarily in the areas of panel expense, research and development expenses, marketing and business development expenses, offset by higher sales personnel expenses.
     Ciao Internet Survey Solutions Segment Results
     The following table sets forth the results of our Ciao Internet survey solutions operating segment based on the amounts and percentage relationship of the items listed to gross segment revenues for the period presented.
                                 
    Three Months Ended June 30,
    2008   %   2007   %
    ($ in thousands)
Gross segment revenues
  $ 8,687       100.0 %   $ 8,222       100.0 %
Segment operating income
    3,040       35.0       2,066       25.1  

21


Table of Contents

     Gross Segment Revenues.  Gross segment revenues for the three months ended June 30, 2008 were $8.7 million, compared to $8.2 million for the three months ended June 30, 2007, an increase of $0.5 million or 5.7%. Fluctuations in currency rates increased gross segment revenues by approximately $0.8 million. The decrease in gross segment revenues was due primarily to lower client spending across Europe, and to a lesser extent to continued pricing pressure and increased competition.
     Segment Operating Income.  Segment operating income for the three months ended June 30, 2008 was $3.0 million, compared to $2.1 million for the three months ended June 30, 2007, an increase of $1.0 million or 47.1%. Fluctuations in currency rates increased segment operating income by approximately $0.1 million. Segment operating income increased due primarily to higher gross margins, primarily related to lower direct project personnel costs and lower incentive costs, and reduced panel and marketing costs, which was partially offset by lower revenues after providing for the effects of currency rate fluctuations, and the increased use of outside sample.
     Ciao Comparison Shopping Segment Results
     The following table sets forth the results of our Ciao comparison shopping operating segment based on the amounts and percentage relationship of the items listed to gross segment revenues for the period presented.
                                 
    Three Months Ended June 30,
    2008   %   2007   %
    ($ in thousands)
Gross segment revenues
  $ 11,540       100.0 %   $ 7,638       100.0 %
Segment operating income
    5,604       48.6       4,205       55.1  
     Gross Segment Revenues.  Gross segment revenues for the three months ended June 30, 2008 were $11.5 million, compared to $7.6 million for the three months ended June 30, 2007, an increase of $3.9 million or 51.1%. Fluctuations in currency rates increased gross segment revenues by approximately $1.3 million. Gross segment revenues increased primarily as a result of increased conversion rates of visitors to click-throughs, expanded product catalogs, increased merchant relationships (increasing approximately 83% between June 30, 2007 and June 30, 2008), improved site content and improved product search capabilities as well as growth in the core e-Commerce markets in Europe.
     Segment Operating Income.  Segment operating income for the three months ended June 30, 2008 was $5.6 million, compared to $4.2 million for the three months ended June 30, 2007, an increase of $1.4 million or 33.3%. Fluctuations in currency rates increased segment operating income by approximately $0.4 million. Segment operating income increased primarily as a result of the additional revenue growth noted above in conjunction with the high operating leverage in this segment, slightly offset by the additional costs associated with the launch of our Ciao comparison shopping engine in the United States and higher advertising and marketing costs.

22


Table of Contents

Results of Operations
Six Months Ended June 30, 2008 compared to Six Months Ended June 30, 2007
     Consolidated Results
     The following table sets forth our consolidated results of operations based on the amounts and percentage relationship of the items listed to net revenues for the periods presented:
                                 
    Six Months Ended June 30,  
    2008     %     2007     %  
    ($ in thousands)  
Net revenues
  $ 66,941       100.0 %   $ 58,295       100.0 %
Cost of revenues
    15,571       23.3       15,397       26.4  
 
                       
Gross profit
    51,370       76.7       42,898       73.6  
 
                       
Operating expenses:
                               
Selling, general and administrative
    40,549       60.6       27,188       46.6  
Panel acquisition
    1,639       2.4       1,826       3.1  
Depreciation and amortization
    4,703       7.0       4,321       7.4  
Research and development
    2,562       3.8       2,136       3.7  
 
                       
Total operating expenses
    49,453       73.8       35,471       60.8  
 
                       
Operating income
    1,917       2.9       7,427       12.8  
 
                       
Other income, net
    540       0.8       522       0.9  
 
                       
Income before income taxes
    2,457       3.7       7,949       13.7  
 
                       
Provision for income taxes
    485       0.7       2,890       5.0  
 
                       
Net income
  $ 1,972       3.0 %   $ 5,059       8.7 %
 
                       
     Net Revenues.  Net revenues for the six months ended June 30, 2008 were $66.9 million, compared to $58.3 million for the six months ended June 30, 2007, an increase of $8.6 million, or 14.8%. Fluctuations in currency rates increased net revenues by approximately $3.4 million or 5.8%. Net revenues increased primarily as a result of our comparison shopping segment, which accounted for approximately $5.5 million. Our North American Internet survey solutions segment revenues increased $0.6 million over the prior year period and our Ciao Internet survey solutions segment revenues declined by $0.9 million.
     Net revenues at our comparison shopping business increased 56.2% as a result of increased conversion rates of visitors to click-throughs, expanded product catalogs, increased merchant relationships (increasing approximately 83% between June 30, 2007 and June 30, 2008), increased traffic visitation by unique visitors (average monthly unique visitors increased approximately 6% for the six months ended June 30, 2008 as compared to the six months ended June 30, 2007), improved site content, improved product search capabilities as well as growth in the core e-Commerce markets in Europe. Net revenues at our combined Internet survey solutions segments declined 1.5% due primarily to lower client spending and to a lesser extent to continued pricing pressure.
     Gross Profit.  Gross profit for the six months ended June 30, 2008 was $51.4 million, compared to $42.9 million for the six months ended June 30, 2007, an increase of $8.5 million, or 19.7%. Gross profit for the six months ended June 30, 2008 was 76.7% of net revenues, compared to 73.6% for the six months ended June 30, 2007. Fluctuations in currency rates increased gross profit by approximately $2.7 million. Gross profit increased primarily due to (i) increased high-margin comparison shopping revenues, (ii) lower incentive costs of 3.9% and (iii) lower personnel costs of 1.0%, partially offset by (i) higher outside sample costs of 4.0% and (ii) higher amortization expense of .9% in our Internet survey solutions business.
     We expect gross profit margin to remain variable from period to period as a result of shifts in product mix among full service, sample only, business-to-business, healthcare and projects requiring outside sample, which product mix remains largely unpredictable. Additionally, gross profit will be affected by the timing and amount of comparison shopping revenue recognized in each period. We believe our Internet survey solutions margins could experience downward pressure as a result of the increasingly competitive environment and the resulting pricing pressure in the Internet survey solutions segment. However, this impact could be reduced or offset by the high gross margin in the faster growing comparison shopping segment as the comparison shopping segment’s net revenues become a greater proportion of our consolidated revenues.

23


Table of Contents

     Selling, General and Administrative.  Selling, general and administrative expenses for the six months ended June 30, 2008 were $40.5 million, compared to $27.2 million for the same period in the prior year, an increase of $13.4 million, or 49.1%. Fluctuations in currency rates increased selling, general and administrative expenses by approximately $1.9 million. Selling, general and administrative expenses increased primarily as a result of costs incurred in connection with investigating and defending against the class action lawsuit and remediating thereon of $3.9 million, the litigation settlement charge of $2.0 million, costs incurred in connection with the proposed merger of $1.5 million, increased compensation costs of approximately $1.6 million, increased advertising and promotion costs of approximately $1.1 million, higher facility and lease costs of approximately $1.0 million and higher public company costs of approximately $0.4 million.
     Selling expenses increased approximately $0.6 million for the six months ended June 30, 2008, primarily related to personnel costs including commissions, benefits and other personnel related costs and stock-based compensation.
     Advertising and promotion costs increased approximately $1.0 million for the six months ended June 30, 2008, primarily related to advertising and marketing programs associated with our comparison shopping business, and to a lesser extent higher marketing costs in our Internet survey solutions businesses.
     General and administrative expenses increased approximately $9.9 million for the six months ended June 30, 2008, primarily as a result of the investigation, litigation and remediation costs of $3.9 million, the litigation settlement charge of $2.0 million, costs incurred in connection with the proposed merger of $1.5 million, higher personnel costs of approximately $1.1 million, higher facilities costs of approximately $1.0 million and higher public company costs of approximately $0.4 million.
     Personnel costs associated with general and administrative expenses increased approximately $1.1 million for the six months ended June 30, 2008, primarily as a result of increased personnel compensation costs, increased stock-based compensation and increased benefit costs, offset slightly by reduced travel and entertainment costs.
     Selling, general and administrative expenses as a percentage of net revenues increased to 60.6% for the six months ended June 30, 2008 from 46.6% of net revenues for the six months ended June 30, 2007. Of this increase, the additional litigation and investigation costs accounted for approximately six percentage points, the litigation settlement charge accounted for approximately three percentage points, currency rate fluctuations accounted for approximately three percentage points and the costs associated with the proposed merger accounted for approximately two percentage points. In the near term, except for the impact of further litigation costs, we expect selling, general and administrative expenses as a percentage of net revenues to decline as revenues increase during the remainder of the year.
     Panel Expense.  Panel expense was $1.6 million for the six months ended June 30, 2008, compared to $1.8 million for the six months ended June 30, 2007, a decrease of $0.2 million, or 10.2%. Fluctuations in currency rates were immaterial in panel acquisition expenses in the current period. Panel expense decreased primarily as a result of our increased use of our Real-Time Sampling capability to obtain respondent data, resulting in lower production demand placed upon our panels. As noted in our discussion regarding gross profit, we experienced an increase in our Real-Time Sampling expense as a result of this production shift.
     Panel expense was 2.4% of net revenues for the six months ended June 30, 2008 and 3.1% for the six months ended June 30, 2007. Except for the effects of amortization costs of acquired panel members, we expect our panel acquisition costs to remain variable from period to period as a percentage of revenues as we continue to utilize our Real-Time Sampling capabilities to supplement our panel production, and we strategically expand the breadth and depth of our Internet panels in Europe, Latin America, Asia, Eastern Europe and North America and as we develop these panels for use with our Unified Panel System.
     Depreciation and Amortization.  Depreciation and amortization expenses (excluding amortization included in Cost of revenues and Panel expense) for the six months ended June 30, 2008 were $4.7 million, compared to $4.3 million for the six months ended June 30, 2007, an increase of $0.4 million, or 8.8%. Fluctuations in currency rates increased depreciation and amortization expenses by approximately $0.4 million. Depreciation and amortization remained relatively flat as a result of certain software applications and certain of the amortizable intangible assets acquired as a result of our prior acquisitions in late 2004 and early 2005, had become fully amortized. This reduction was offset by increased amortization related to our higher capital expenditures, including

24


Table of Contents

higher capital expenditures related to internal use software, which has a shorter estimated useful life than other capital expenditures. The internal use software expenditures relate primarily to:
  iv)   the continuing development of our Unified Panel System, our Survey Management System, and other Internet survey solutions operating systems in North America;
 
  v)   the expansion of our North American Internet survey solutions operating systems to a worldwide enterprise system; and,
 
  vi)   ongoing enhancements and software re-engineering in our comparison shopping segment’s operating systems.
     In the near-term, we expect acquisition-related amortization to continue to decline, but to be offset by increased depreciation and amortization related to the internal use software development and expanding infrastructure needed to support growth in our comparison shopping and Internet survey solutions segments.
     Research and Development.  Research and development expenses for the six months ended June 30, 2008 were $2.6 million, compared to $2.1 million for the six months ended June 30, 2007. Fluctuations in currency rates increased research and development expenses by $0.3 million in the current period. Research and development expenses increased slightly as a result of higher compensation costs primarily in our Ciao comparison shopping operating segment, partially offset by lower compensation costs in our North American operating segment. This increase was the result of increased research and development staff in our European businesses due primarily to the increased growth in our comparison shopping segment and additional personnel required to operate the separate businesses post bifurcation and as we continue to integrate and develop new software applications to automate manual processes in our Internet survey solutions operating environment in both our North American and Ciao Internet survey solutions business platforms. Further, we expect to increase spending on research and development in our comparison shopping segment in order to improve scalability of our infrastructure and enhance the content and user experience on our comparison shopping websites. We expect research and development expenses to increase in the future as we continue on the path of automating, evolving and improving our internal technologies.
     Other Income, Net.  Other income, net remained relatively flat for the six months ended June 30, 2008 when compared to the same period in the prior year. Other income, net increased by $0.5 million due to higher interest income, and decreased by $0.3 million as the prior year period included a gain on sales of marketable securities and $0.3 million due primarily to the effects of currency rate changes on transactions denominated in currencies other than the recording currency of the environment where our subsidiaries operate.
     Provision for Income Taxes.  We recorded an income tax provision of approximately $0.5 million for the six months ended June 30, 2008, compared to $2.9 million for the six months ended June 30, 2007. The decrease in the tax provision resulted from the favorable tax effect of the litigation and investigation costs and the litigation settlement charge incurred during the six months ended June 30, 2008, as well as the reduction in the German corporate income and trade tax rates, which became effective January 1, 2008.
     Net Income.  Our net income for the six months ended June 30, 2008 was $2.0 million, compared to $5.1 million for the six months ended June 30, 2007. The decrease in net income was primarily the result of the litigation and investigation costs, the litigation settlement charge and the costs associated with the proposed merger, partially offset by our increased revenues and resulting operating profit, primarily in our comparison shopping segment. Net income available to common stockholders for the six months ended June 30, 2008 was $0.07 per share for basic and diluted, as compared to net income of $0.20 per share for basic and $0.19 per share for diluted for the six months ended June 30, 2007.

25


Table of Contents

     North American Segment Results
     The following table sets forth the results of our North American Internet survey solutions segment based on the amounts and percentage relationship of the items listed to gross segment revenues for the periods presented.
                                 
    Six Months Ended June 30,
    2008   %   2007   %
    ($ in thousands)
Gross segment revenues
  $ 33,736       100.0 %   $ 32,915       100.0 %
Segment operating income
    5,699       16.9       6,287       19.1  
     Gross Segment Revenues.  Gross segment revenues for the six months ended June 30, 2008 were $33.7 million, compared to $32.9 million for the six months ended June 30, 2007, an increase of $0.8 million, or 2.5%. Gross segment revenues increased primarily as a result of slightly higher client spending in the United States, although there continues to be pricing pressure.
     Segment Operating Income.  Segment operating income for the six months ended June 30, 2008 was $5.7 million, compared to $6.3 million for the six months ended June 30, 2007, a decrease of $0.6 million or 9.4%. Segment operating income decreased primarily as a result of lower gross margin, primarily due to a higher mix of projects that require data supplied by our Ciao Internet survey solutions segment or outsourced sample, and higher selling costs associated with the increased revenues. This decrease was partially offset by decreased costs, primarily in the areas of marketing and business development teams, lower panel expense and lower research and development expenses.
     Ciao Internet Survey Solutions Segment Results
     The following table sets forth the results of our Ciao Internet survey solutions operating segment based on the amounts and percentage relationship of the items listed to gross segment revenues for the period presented.
                                 
    Six Months Ended June 30,
    2008   %   2007   %
    ($ in thousands)
Gross segment revenues
  $ 15,522       100.0 %   $ 14,963       100.0 %
Segment operating income
    4,468       28.8       3,929       26.3  
     Gross Segment Revenues.  Gross segment revenues for the six months ended June 30, 2008 were $15.5 million, compared to $15.0 million for the six months ended June 30, 2007, an increase of $0.5 million or 3.7%. Fluctuations in currency rates increased gross segment revenues by approximately $1.5 million. The decrease in gross segment revenues was due primarily to lower than anticipated client spending across Europe, and to a lesser extent to continued pricing pressure and increased competition.
     Segment Operating Income.  Segment operating income for the six months ended June 30, 2008 was $4.5 million, compared to $3.9 million for the six months ended June 30, 2007, an increase of $0.5 million or 13.7%. Fluctuations in currency rates increased segment operating income by approximately $0.1 million. Segment operating income increased due primarily to lower incentives, direct project labor costs and lower consulting costs. This was partially offset by lower revenues after providing for the effects of currency rate fluctuations, and the increased use of outside sample, increased facility and leasing costs.

26


Table of Contents

     Ciao Comparison Shopping Segment Results
     The following table sets forth the results of our Ciao comparison shopping operating segment based on the amounts and percentage relationship of the items listed to gross segment revenues for the period presented.
                                 
    Six Months Ended June 30,
    2008   %   2007   %
    ($ in thousands)
Gross segment revenues
  $ 22,562       100.0 %   $ 14,398       100.0 %
Segment operating income
    11,515       51.0       8,188       56.9  
     Gross Segment Revenues.  Gross segment revenues for the six months ended June 30, 2008 were $22.6 million, compared to $14.4 million for the six months ended June 30, 2007, an increase of $8.2 million or 56.7%. Fluctuations in currency rates increased gross segment revenues by approximately $2.5 million. Gross segment revenues increased primarily as a result of increased conversion rates of visitors to click-throughs, expanded product catalogs, increased merchant relationships (increasing approximately 83% between June 30, 2007 and June 30, 2008), increased traffic visitation by unique visitors (average monthly unique visitors increased approximately 6% for the six months ended June 30, 2008 as compared to the six months ended June 30, 2007), improved site content, and improved product search capabilities as well as growth in the core e-Commerce markets in Europe. Additionally, beginning in May 2007, effective with the completion of the separation of the European businesses, the Ciao comparison shopping segment began selling panelists to the Ciao Internet survey solutions segment.
     Segment Operating Income.  Segment operating income for the six months ended June 30, 2008 was $11.5 million, compared to $8.2 million for the six months ended June 30, 2007, an increase of $3.3 million or 40.6%. Fluctuations in currency rates increased segment operating income by approximately $0.9 million. Segment operating income increased primarily as a result of the additional revenue growth noted above in conjunction with the high operating leverage in this segment, slightly offset by the additional costs associated with the launch of our Ciao comparison shopping engine in the United States and higher advertising and marketing costs.
Liquidity and Capital Resources
     The following table summarizes our cash flows for each of the six months ended June 30, 2008 and 2007 as reported in our consolidated statements of cash flows in the accompanying Consolidated Financial Statements:
                         
    Six Months Ended June 30,  
    2008     2007     Change  
    ($ in thousands)  
Net cash provided by operating activities
  $ 8,117     $ 13,941     $ (5,824 )
Net cash used in investing activities
    (36,343 )     (7,015 )     (29,328 )
Net cash provided by (used in) financing activities
    160       2,275       (2,115 )
Effect of exchange rate changes on cash and cash equivalents
    1,529       911       618  
 
                 
(Decrease) increase in cash and cash equivalents
    (26,537 )     10,112       (36,649 )
Cash and cash equivalents at beginning of period
    57,949       20,873       37,076  
 
                 
Cash and cash equivalents at end of period
  $ 31,412     $ 30,985     $ 427  
 
                 
     The following table summarizes our cash, cash equivalents and investments in marketable securities as of June 30, 2008 and December 31, 2007, as reported in our consolidated balance sheet in the accompanying Consolidated Financial Statements:
                 
    As of     As of  
    June 30,     December 31,  
    2008     2007  
    ($ in thousands)  
Cash and cash equivalents
  $ 31,412     $ 57,949  
Investments in marketable securities
    33,397        
 
           
Total cash, cash equivalents and investments in marketable securities
  $ 64,809     $ 57,949  
 
           

27


Table of Contents

     Net cash provided by operating activities for the six months ended June 30, 2008 was $8.1 million, compared to $13.7 million for the six months ended June 30, 2007. The decrease in cash flow from operating activities was primarily attributable to the payments related to the costs associated with our litigation, investigation and remediation of the class action securities litigation and higher tax payments in the current period primarily associated with our German subsidiaries, partially offset by reductions in accounts receivable.
     Net cash used in investing activities was $36.3 million for the six months ended June 30, 2008 compared to $6.7 million for the six months ended June 30, 2007. The increase in cash used by investing activities was primarily due to the increase in the net investments in marketable securities of our excess cash, and to a lesser extent to higher capital expenditures in the current year period.
     Net cash provided by financing activities was $0.2 million for the six months ended June 30, 2008 compared to $2.3 million for the six months ended June 30, 2007. The decrease in net cash provided by financing activities was primarily due to lower proceeds from stock option exercises in the current year period.
     Our working capital at June 30, 2008 was $66.9 million, compared to $64.6 million at December 31, 2007, an increase of $2.3 million, which is primarily the result of higher cash and investments in marketable securities, offset partially by the litigation and investigation costs of $3.9 million and the litigation settlement charge of $2.0 million and the costs associated with the proposed merger of $1.5 million.
     At June 30, 2008 and December 31, 2007, we did not have any relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which would have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. As such, we are not exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in such relationships.
     During the six months ended June 30, 2008, we incurred capital expenditures of $4.4 million, of which $2.7 million and $1.7 million is related to Internet survey solutions and comparison shopping, respectively. These capital expenditures are primarily for developing internal use software for our Internet survey solutions and comparison shopping businesses as well as for adding computer and networking capacity in North America and Europe. These capital expenditures were funded and we expect will continue to be funded by our cash flow from operations. Due to the bifurcation of the European business into separate businesses, we anticipate that we will increase our capital expenditures over the near-term as certain redundant systems and platforms may need to be created in order to operate as separate businesses. For fiscal 2008, we expect capital expenditures to total approximately $9 to $11 million.

28


Table of Contents

Contractual Cash Obligations and Other Commercial Commitments and Contingencies
     Except for the litigation settlement charge, there were no material changes outside the ordinary course of business in our contractual obligations during the six months ended June 30, 2008. The following table summarizes our contractual obligations at June 30, 2008 and the effect such obligations are expected to have on our liquidity and cash flow in future periods (in thousands):
                                                         
    Total at     Years Ended December 31,  
    June 30,                                             2013 and  
    2008     2008 (1)     2009     2010     2011     2012     Thereafter  
Contractual obligations:
                                                       
Capital lease obligations
  $ 15     $ 7     $ 8     $     $     $     $  
Non-cancelable operating lease obligations *
    12,571       3,215       4,585       2,304       1,337       811       319  
Severance commitments **
    222       144       78                          
Litigation settlement charge, net ***
    2,000       2,000                                
Other long-term liabilities
    861       252       366       107       136              
 
                                         
Total contractual cash obligations
  $ 15,669     $ 5,618     $ 5,037     $ 2,411     $ 1,473     $ 811     $ 319  
 
                                         
 
(1)   Includes only the remaining six months of the year ending December 31, 2008.
 
*   Amounts for the remaining six months ending December 31, 2008 and the year ending December 31, 2009 have been reduced by approximately $174,000 and $246,000, respectively for rental payments that we expect to receive under sub-lease agreements.
 
**   These severance commitments are associated with the departure of a management member in the fourth quarter of 2007 and one in the second quarter of 2008.
 
***   The litigation settlement charge, net reflects a $4.0 million commitment by the Company, offset by a $2.0 million receivable from our insurance carriers. We expect to pay the $4.0 million to the plaintiffs during the latter half of 2008, and expect to receive the reimbursement from our insurance carriers by the end of 2008. See “Costs Associated with Pending Class Action Lawsuit” below.
     We adopted Financial Accounting Standards Board Interpretation No. 48, “Accounting for Uncertainty in Income Taxes, an interpretation of FASB Statement No. 109”, on January 1, 2007. The amount of unrecognized tax benefits at June 30, 2008 is approximately $1.7 million. This amount has been excluded from the contractual obligations table because we are unable to reasonably predict the timing of future tax settlements.
     Based on our current level of operations and anticipated growth, we believe that cash generated from operations will be adequate to fund our working capital and other capital expenditure requirements through the next twelve months, although no assurance can be given in this regard. We believe we are more likely than not to realize our domestic and certain of our foreign deferred tax assets in the future, which could result in a reduction of our tax obligations in the future, although no assurance can be given in this regard. Poor financial results, unanticipated expenses, acquisitions of technologies, businesses or assets or strategic investments could give rise to additional financing requirements sooner than we expect. There can be no assurance that equity or debt financing will be available to us when we need it or, if available, that the terms will be satisfactory to us and not dilutive to our then-current stockholders.
Costs Associated with Pending Class Action Lawsuit
     In July and August 2007, two putative federal securities law class actions were filed in the United States District Court for the District of Connecticut on behalf of persons who purchased our stock between February 9, 2005 and September 30, 2005. A consolidated amended complaint was filed on January 22, 2008 (the “Amended Complaint”), and on April 3, 2008, the Company and each of the individual defendants filed a motion to dismiss the Amended Complaint in its entirety.

29


Table of Contents

     In February 2008, in response to the allegations in the Amended Complaint, the Audit Committee of the Company’s Board of Directors initiated an investigation and engaged independent outside legal counsel to assist therewith. During the three and six months ended June 30, 2008, we incurred approximately $0.6 million and $3.7 million, respectively, in fees and costs associated our defense against the Amended Complaint, the Audit Committee’s investigation and subsequent remediation thereon.
     Pursuant to an agreement in principle entered into during the second quarter of 2008, on July 29, 2008, the Company and the individual defendants entered into a Stipulation of Settlement to settle the class action lawsuit in the matter entitled Plumbers & Pipefitters Local Union No. 630 Pension Annuity Trust v. Greenfield Online, Inc., et al. Docket No. 07-cv-1118 (VLB). The Company has determined that it is beneficial to enter into the settlement in order to avoid costly and time consuming litigation. The settlement, which contains no admission of any liability or wrongdoing on the part of any defendant, is subject to the approval by the court, and includes a cash payment by the Company of $4.0 million that is expected to be made to the plaintiffs during 2008. Based on an agreement with our insurance carrier, the Company anticipates that one-half of the settlement payment will be funded by insurance proceeds. The balance of the costs of settlement will be borne by the Company. Once approved, the Company believes the settlement will resolve all class action litigation pending against the Company, as well as its former and current officers. As a result of the agreement in principle entered into during the second quarter, the Company recorded a one-time pre-tax net charge of $2.0 million for the quarter ended March 31, 2008.
     The settlement described above is subject to court approval and other contingencies. Accordingly, there can be no assurance that a final settlement will ultimately be achieved on the terms described above, if at all. In the event that a settlement is not finalized, the Company intends to defend against the allegations contained in the class action lawsuit.

30


Table of Contents

Item 3: Quantitative and Qualitative Disclosures About Market Risk
     We operate primarily in the United States and Europe, and our business is expanding internationally. As a result we are exposed to certain market risks that arise in the normal course of business, including fluctuations in interest rates and currency exchange rates, primarily changes in the U.S. Dollar to Euro exchange rate. These risks are not expected to be material. However, no assurance can be given that such risks will not become material. While we have not used derivative financial instruments in the past, we may, on occasion, use them in the future in order to manage or reduce these risks. We do not expect to enter into derivative or other financial instruments for trading or speculative purposes.
Item 4: Controls and Procedures
(a) Evaluation of Disclosure Controls and Procedures
     We performed an evaluation under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer (together, our “Certifying Officers”), of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rule 13a-15(e) of the Securities and Exchange Act of 1934, as amended). Based on their evaluation, as of the end of the period covered by this Quarterly Report, our Certifying Officers concluded that our disclosure controls and procedures are effective in providing reasonable assurance that information required to be disclosed by us in our periodic reports filed with the Securities and Exchange Commission is recorded, processed, summarized and reported within the time periods specified by the Securities and Exchange Commission’s rules and forms relating to Greenfield Online, Inc., including our consolidated subsidiaries and was accumulated and communicated to our management, including our Certifying Officers, or persons performing similar functions as appropriate, to allow timely decisions regarding disclosure.
(b) Change in Internal Controls
     There has been no change in our internal control over financial reporting that occurred during the period covered by this Quarterly Report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

31


Table of Contents

PART II — OTHER INFORMATION
Item 1. Legal Proceedings
     In July and August 2007, two putative federal securities law class actions were filed in the United States District Court for the District of Connecticut on behalf of persons who purchased our stock between February 9, 2005 and September 30, 2005. A consolidated amended complaint was filed on January 22, 2008 (the “Amended Complaint”), and on April 3, 2008 the Company and each of the individual defendants filed a motion to dismiss the Amended Complaint in its entirety.
     The Amended Complaint asserts claims pursuant to Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, and Rule 10b-5 promulgated thereunder, against the Company, our Executive Vice President and Chief Financial Officer and our former President and Chief Executive Officer. These claims are related to statements the Company made on August 9, 2005 and September 29, 2005 regarding its financial projections for fiscal year 2005. Specifically the Amended Complaint alleges, among other things, that the financial statements were materially false and misleading because (1) they misrepresented the size of our online panel and (2) they failed to disclose that the Company was engaged in improper accounting practices.
     In February 2008, in response to the allegations in the Amended Complaint, the Audit Committee of the Company’s Board of Directors initiated an investigation and engaged independent outside legal counsel to assist therewith. The Audit Committee’s investigation has been completed and did not reveal any evidence that the Company had misrepresented the size of our online panel. However, the investigation did reveal evidence that certain Company employees engaged in inappropriate activity that was inconsistent with the Company’s revenue recognition policies for certain transactions. This activity resulted in accounting errors that affected the Company’s previously reported financial statements. We have quantified the impact of these errors on our previously reported financial statements and concluded that such errors misstated net income by less than 1% for each of the three years ended December 31, 2005, 2006 and 2007. The Company has concluded such errors are inconsequential to such annual financial statements. Nevertheless, we have begun to implement a remediation plan that will include additional training and other appropriate remedial actions in response to the findings.
     We have incurred and will continue to incur costs to defend the Company and the other defendants in the litigation described above as well as costs associated with the investigations we made into the conduct alleged in the Amended Complaint. During the three and six months ended June 30, 2008, we incurred $0.6 million and $3.1 million, respectively, in fees and costs in connection with the Audit Committee’s investigation and our defense against the Amended Complaint.
     Pursuant to an agreement in principle entered into during the second quarter of 2008, on July 29, 2008, the Company and the individual defendants entered into a Stipulation of Settlement to settle the class action lawsuit in the matter entitled Plumbers & Pipefitters Local Union No. 630 Pension Annuity Trust v. Greenfield Online, Inc., et al. Docket No. 07-cv-1118 (VLB). The Company has determined that it is beneficial to enter into the settlement in order to avoid costly and time consuming litigation. The settlement, which contains no admission of any liability or wrongdoing on the part of any defendant, is subject to approval by the court, and includes a cash payment by the Company of $4.0 million that is expected to be made to the plaintiffs during 2008. Based on an agreement with our insurance carrier, the Company anticipates that one-half of the settlement payment will be funded by insurance proceeds. The balance of the costs of settlement will be borne by the Company. Once approved, the Company believes the settlement will resolve all class action litigation pending against the Company, as well as its former and current officers. As a result of the agreement in principle entered into during the second quarter, the Company recorded a one-time pre-tax net charge of $2.0 million for the quarter ended March 31, 2008.
     The settlement described above is subject to court approval and other contingencies. Accordingly, there can be no assurance that a final settlement will ultimately be achieved on the terms described above, if at all. In the event

32


Table of Contents

that a settlement is not finalized, the Company intends to defend against the allegations contained in the class action lawsuit.
Item 1A. Risk Factors
     Our Annual Report on Form 10-K for the year ended December 31, 2007, includes a detailed discussion of our risk factors. The risks described in our Form 10-K are not the only risks facing us. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating results. The information set forth below updates and should be read in conjunction with the risk factors disclosed in Item 1A of Part 1 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2007.
Failure to complete a merger or other sale transaction would likely have an adverse effect on us.
Subject to the terms and conditions of the Merger Agreement we entered into with Quadrangle, Quadrangle has agreed to acquire all of our outstanding shares of common stock for $15.50 per share in cash. There can be no assurance that the conditions to closing specified in the Merger Agreement will be satisfied, including, but not limited to our achievement of specified minimum EBITDA amounts during the period prior to closing of the merger. Please refer to the information set forth in the Proxy Statement we filed with the Securities and Exchange Commission on Scheduled 14A for a more complete description of the conditions to closing and other information relating to the Merger Agreement and the transactions contemplated thereby.
Pursuant to the “go-shop” provisions of the Merger Agreement, we received a proposal from a strategic buyer to acquire all of our outstanding shares of common stock for $17.50 per share in cash (the “Subsequent Proposal”). The Subsequent Proposal is subject to, among other things, the parties agreeing on a mutually acceptable definitive agreement. There is no assurance that the Subsequent Proposal will result in a definitive agreement or a consummated transaction.
In connection with a merger or sale transaction, we are subject to several risks, including the following:
    On June 13, 2008, the last trading day prior to the announcement of the Merger Agreement with Quadrangle, our common stock closed at $13.28 per share. After that announcement, the stock price rose to trade close to the $15.50 per share price set forth in the Merger Agreement. On August 6, 2008, the date the Subsequent Proposal was announced, our common stock closed at $16.38 per share. The price of our common stock reflects a market assumption that a merger or other sale transaction will close. If a merger or other sale is not consummated, our stock price would likely retreat from its current trading range.
 
    Certain costs relating to a merger or other sale transaction, including legal, accounting and financial advisory fees, are payable by us whether or not a transaction is completed. These costs will be substantial and may materially reduce our earnings per share.
 
    Under circumstances set out in the Merger Agreement, if we terminate the Merger Agreement, we may be required to pay Quadrangle a termination fee of up to $10.0 million and reimburse up to $3.5 million of Quadrangle’s expenses, which will be credited against the termination fee if it becomes payable.
 
    Our management’s and our employees’ attention will be diverted from our day-to-day operations; we may experience employee attrition; and our business, including our vendor and customer relationships, may be disrupted during the period while the going private transaction remains pending. These risks could increase if the transaction is not consummated.
While the Merger Agreement is in effect, we are subject to restrictions on our business activities.
While the Merger Agreement is in effect, we are subject to significant restrictions on our business activities and must generally operate our business in the ordinary course (subject to certain exceptions or the consent of the

33


Table of Contents

acquiring company). These restrictions on our business activities could have a material adverse effect on our future results of operations or financial condition.
Cautionary Note Regarding Forward-Looking Statements
     This Quarterly Report contains forward-looking statements for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties. All statements other than statements of historical facts contained herein, including statements of our expectations regarding Internet survey solutions revenue, selling, general and administrative expenses, profitability, financial position and performance, business strategy and plans and objectives of management for future operations, services and products, are forward-looking statements. The words “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect” and similar expressions, as they relate to us, typically identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions that could cause actual results to differ materially from those in the forward looking statements. Such risk, uncertainties and assumptions are described in the “Risk Factors” section included in our Annual Report on Form 10-K for the year ended December 31, 2007 and this Quarterly Report, including, among other things:
    risks relating to our failure to complete a merger or other sale transaction;
 
    risks related to the success of new business initiatives, including the expansion of our Ciao comparison shopping business to the United States;
 
    our ability in the United States to attract community members to our Ciao comparison shopping portals and the resulting content they generate in the form of product and merchant reviews, and our ability to attract merchants in the United States;
 
    risks related to the separation of our Ciao Internet survey solutions and comparison shopping businesses;
 
    the growing competitiveness of our marketplace and our ability to compete therein;
 
    risks related to foreign currency rate fluctuations;
 
    our ability to develop and deploy new technologies;
 
    risks related to our reliance on search engine algorithm optimization to generate internet traffic;
 
    our client satisfaction levels;
 
    our ability to build and maintain the size and demographic composition of the Greenfield Online panel;
 
    our panelists’ responsiveness to our surveys;
 
    issues related to the development, success and client acceptance of our Real-Time Sampling® methodology for recruiting survey takers on the Internet;
 
    our ability to attract and maintain affiliates in our affiliate network supplying Real-Time Sampling respondents;
 
    our ability to accurately predict future revenue levels and our ability to manage expenses commensurate with such revenue levels;
 
    our ability to manage pricing pressure in North America and Europe;
 
    our reliance on our largest customers;

34


Table of Contents

    our ability to manage or accelerate our growth and international expansion;
 
    our ability to restore and sustain sales growth in our European survey business;
 
    our ability to integrate successfully the businesses we may acquire in the future;
 
    the seasonality of demand for Internet survey solutions and comparison shopping services; and
 
    the strength of our brands.
     These risks are not exhaustive. Other sections of this Quarterly Report include additional factors, which could adversely impact our business and financial performance. Moreover, we operate in a very competitive and rapidly changing environment. New risk factors emerge from time to time and it is not possible for us to predict all risk factors, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. We assume no obligation to update any forward-looking statements after the date of this report as a result of new information, future events or developments, except as required by federal securities laws.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
None.
Item 3. Defaults Upon Senior Securities
None.
Item 4. Submission of Matters to a Vote of Security Holders
     Our annual meeting of stockholders, or the Annual Meeting, for which proxies were solicited pursuant to Regulation 14A under the Securities Exchange Act of 1934, as amended, was held on May 22, 2008 for the purposes of (1) electing two Class I directors to serve for a three year term until our annual meeting of stockholders in 2011 and until their successors are duly elected and qualified; (2) ratifying the selection of PricewaterhouseCoopers LLP as our independent registered accounting firm for the fiscal year ending December 31, 2008; and (3) approving the amendment to the Greenfield Online, Inc. 2004 Equity Incentive Plan to increase the number of shares reserved for issuance under the plan by 750,000 shares.
     The nominees for director listed in our proxy statement, each of whom was elected at the Annual Meeting, are named below, and each received the number of votes for election as indicated below (with each share of our common stock being entitled to one vote):
                 
    Number of Shares   Number of Shares
    Voted For   Withheld
Lise J. Buyer
    21,573,265       1,056,209  
Charles W. Stryker
    21,581,402       1,048,072  
     Additionally, there are four directors whose term of office continues after the Annual Meeting. Burton J. Manning and Joseph A. Ripp will continue in office until the 2009 annual meeting of stockholders. Joel R. Mesznik and Albert Angrisani will continue in office until the 2010 annual meeting of stockholders.

35


Table of Contents

     The ratification of the selection of PricewaterhouseCoopers LLP as our independent registered accounting firm for the fiscal year ending December 31, 2008 was approved at the Annual Meeting. There were 22,498,725 votes cast ratifying such selection, 127,878 votes cast against ratification of such selection and 2,871 votes abstaining.
     The amendment to the Greenfield Online, Inc. 2004 Equity Incentive Plan was approved at the Annual Meeting. There were 16,950,120 votes cast approving such amendment, 3,937,100 votes cast against such amendment, 2,666 votes abstaining and 1,739,588 broker non-votes.
Item 5. Other Information
None.
Item 6. Exhibits
     Exhibits
     
Exhibit    
No.   Description of Exhibits
31.1
  Certification of the Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (Filed herewith).
 
   
31.2
  Certification of the Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (Filed herewith).
 
   
32.1
  Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350 (Filed herewith).
 
   
32.2
  Certifications of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350 (Filed herewith).

36


Table of Contents

SIGNATURE
     Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
         
  GREENFIELD ONLINE, INC.
 
 
  By:   /s/ Robert E. Bies    
    Robert E. Bies   
    Executive Vice President and
Chief Financial Officer 
 
 
Dated: August 11, 2008

37


Table of Contents

EXHIBIT INDEX
     
Exhibit    
No.   Description of Exhibits
31.1
  Certification of the Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (Filed herewith).
 
   
31.2
  Certification of the Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (Filed herewith).
 
   
32.1
  Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350 (Filed herewith).
 
   
32.2
  Certifications of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350 (Filed herewith).

38

EX-31.1 2 y65342exv31w1.htm EX-31.1: CERTIFICATION EX-31.1
Exhibit 31.1
CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF THE SECURITIES
EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002
I, Albert Angrisani, certify that:
  1.   I have reviewed this Quarterly Report on Form 10-Q of Greenfield Online, Inc. (“the registrant”);
 
  2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
  3.   Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
  4.   The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
  (a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
  (b)   Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
  (c)   Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
  (d)   Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
  5.   The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):
  (a)   All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
  (b)   Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
         
     
  /s/ Albert Angrisani    
  Albert Angrisani   
  President and Chief Executive Officer   
 
Date: August 11, 2008

 

EX-31.2 3 y65342exv31w2.htm EX-31.2: CERTIFICATION EX-31.2
Exhibit 31.2
CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF THE SECURITIES
EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002
I, Robert E. Bies, certify that:
  1.   I have reviewed this Quarterly Report on Form 10-Q of Greenfield Online, Inc. (“the registrant”);
 
  2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
  3.   Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
  4.   The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
  (a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
  (b)   Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
  (c)   Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
  (d)   Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
  5.   The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):
  (a)   All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
  (b)   Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
         
     
  /s/ Robert E. Bies    
  Robert E. Bies   
  Executive Vice President and
Chief Financial Officer 
 
 
Date: August 11, 2008

 

EX-32.1 4 y65342exv32w1.htm EX-32.1: CERTIFICATION EX-32.1
Exhibit 32.1
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002
     In connection with the Quarterly Report of Greenfield Online, Inc. (the “Company”) on Form 10-Qfor the period ended June 30, 2008 to be filed with Securities and Exchange Commission on or about the date hereof (the “Report”), I, Albert Angrisani, President and Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
  (1)   The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
  (2)   The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
         
     
Date: August 11, 2008  By:   /s/ Albert Angrisani    
    Albert Angrisani   
    President and Chief Executive Officer   

 

EX-32.2 5 y65342exv32w2.htm EX-32.2: CERTIFICATION EX-32.2
         
Exhibit 32.2
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002
     In connection with the Quarterly Report of Greenfield Online, Inc. (the “Company”) on Form 10-Q for the period ended June 30, 2008 to be filed with Securities and Exchange Commission on or about the date hereof (the “Report”), I, Robert E. Bies, Executive Vice-President and Chief Financial Officer of the Company, certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
  (1)   The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
  (2)   The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
         
     
Date: August 11, 2008  By:   /s/ Robert E. Bies    
    Robert E. Bies   
    Executive Vice-President and
Chief Financial Officer 
 
 

 

-----END PRIVACY-ENHANCED MESSAGE-----