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Revenues
12 Months Ended
Jan. 31, 2020
Revenue from Contract with Customer [Abstract]  
Revenues Revenues
Disaggregation of Revenue
Subscription and Support Revenue by the Company's service offerings
Subscription and support revenues consisted of the following (in millions):
 Fiscal Year Ended January 31,
 202020192018
Sales Cloud$4,598  $4,040  $3,588  
Service Cloud4,466  3,621  2,883  
Salesforce Platform and Other (1)4,473  2,854  1,913  
Marketing and Commerce Cloud2,506  1,898  1,382  
$16,043  $12,413  $9,766  
(1) Includes approximately $652 million of revenue in Fiscal 2020 from the Tableau acquisition.
Total Revenue by Geographic Locations
Revenues by geographical region consisted of the following (in millions):
 Fiscal Year Ended January 31,
 202020192018
Americas$12,051  $9,445  $7,621  
Europe3,430  2,553  1,916  
Asia Pacific1,617  1,284  1,003  
$17,098  $13,282  $10,540  
Revenues by geography are determined based on the region of the Company's contracting entity, which may be different than the region of the customer. Americas revenue attributed to the United States was approximately 96 percent during fiscal 2020, 2019 and 2018, respectively. No other country represented more than ten percent of total revenue during fiscal 2020, 2019 and 2018, respectively.
Contract Balances
Contract Asset
As described in Note 1, subscription and support revenue is generally recognized ratably over the contract term beginning on the commencement date of each contract. License revenue is recognized as the licenses are delivered. The Company records a contract asset when revenue recognized on a contract exceeds the billings. The Company's standard billing terms are annual in advance. Contract assets were $449 million as of January 31, 2020 as compared to $215 million as of January 31, 2019, and are included in prepaid expenses and other current assets on the consolidated balance sheet. Contract assets as of January 31, 2020 include the acquired contract asset balance from the Tableau acquisition in August 2019 of $131 million. Impairments of contract assets were immaterial during fiscal 2020, 2019 and 2018, respectively.
Unearned Revenue
Unearned revenue represents amounts that have been invoiced in advance of revenue recognition and is recognized as revenue when transfer of control to customers has occurred or services have been provided. The unearned revenue balance does not represent the total contract value of annual or multi-year, non-cancelable subscription agreements. The Company generally invoices customers in annual installments. The unearned revenue balance is influenced by several factors, including seasonality, the compounding effects of renewals, invoice duration, invoice timing, dollar size and new business linearity within the quarter.
The change in unearned revenue was as follows (in millions):
Fiscal Year Ended January 31,
20202019
Unearned revenue, beginning of period$8,564  $6,995  
Billings and other (1)18,662  14,770  
Contribution from contract asset101  13  
Revenue recognized ratably over time(15,586) (12,426) 
Revenue recognized over time as delivered(716) (629) 
Revenue recognized at a point in time(796) (227) 
Unearned revenue from business combinations433  68  
Unearned revenue, end of period$10,662  $8,564  
(1) Other includes, for example, the impact of foreign currency translation.
Revenue recognized ratably over time is generally billed in advance and includes Cloud Services, the related support and advisory services.
Revenue recognized over time as delivered includes professional services billed on a time and materials basis, fixed fee professional services and training classes that are primarily billed, delivered and recognized within the same reporting period.
Revenue recognized at a point in time substantially consists of on-premise software licenses.
Approximately 50 percent of total revenue recognized in fiscal 2020 is from the unearned revenue balance as of January 31, 2019.
Remaining Performance Obligation
Transaction price allocated to the remaining performance obligation, referred to by the Company as remaining performance obligation, represents contracted revenue that has not yet been recognized, which includes unearned revenue and unbilled amounts that will be recognized as revenue in future periods. Transaction price allocated to the remaining performance obligation is influenced by several factors, including seasonality, the timing of renewals, the timing of delivery of software licenses, average contract terms and foreign currency exchange rates. Unbilled portions of the remaining performance obligation denominated in foreign currencies are revalued each period based on the period end exchange rates. Unbilled portions of the remaining performance obligation are subject to future economic risks including bankruptcies, regulatory changes and other market factors.
The Company excludes amounts related to performance obligation that are billed and recognized as they are delivered. This primarily consists of professional services contracts that are on a time-and-materials basis.
The majority of the Company's noncurrent remaining performance obligation is expected to be recognized in the next 13 to 36 months.
Remaining performance obligation consisted of the following (in billions):
 CurrentNoncurrentTotal
As of January 31, 2020 (1)$15.0  $15.8  $30.8  
As of January 31, 2019$11.9  $13.8  $25.7  
(1) Includes approximately $450 million and $650 million of remaining performance obligation related to the Salesforce.org business combination in June 2019 and the Tableau acquisition in August 2019, respectively.