<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4/A</documentType>

    <periodOfReport>2005-02-04</periodOfReport>

    <dateOfOriginalSubmission>2005-02-07</dateOfOriginalSubmission>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001049480</issuerCik>
        <issuerName>DOUBLECLICK INC</issuerName>
        <issuerTradingSymbol>DCLK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001106321</rptOwnerCik>
            <rptOwnerName>O CONNOR KEVIN J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O DOUBLECLICK INC.</rptOwnerStreet1>
            <rptOwnerStreet2>111 EIGHTH AVENUE</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10011</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2005-02-04</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>15000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>7.5661</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                    <footnoteId id="F1"/>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5481664</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Sold pursuant to a Sales Plan between Mr. O'Connor and Goldman Sachs &amp; Co., dated February 24, 2004 in accordance with Rule 10b5-1.</footnote>
        <footnote id="F2">In addition, Mr. O'Connor indirectly owns 165,680 shares of Common Stock, of which 15,680 shares of Common Stock are held by Mr. O'Connor's wife and 150,000 shares of Common Stock are held by the KN Trust, of which Mr. O'Connor's wife is a trustee.</footnote>
        <footnote id="F3">On February 7, 2005, the reporting person filed a Form 4 that incorrectly stated the number of securities beneficially owned following the reported transaction.  As of February 4, 2005, the reporting person owned 5,481,664 shares of common stock.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Pamela Schoenfeld
Attorney-in-Fact</signatureName>
        <signatureDate>2005-02-08</signatureDate>
    </ownerSignature>
</ownershipDocument>
