X0202 4 2004-07-02 0 0001049480 DOUBLECLICK INC DCLK 0001106321 O CONNOR KEVIN J C/O DOUBLECLICK INC. 111 EIGHTH AVENUE NEW YORK NY 10011 1 0 0 0 Common Stock 2004-07-02 4 S 0 15000 7.5687 D 5946664 D Sold pursuant to a Sales Plan between Mr. O'Connor and Goldman Sachs & Co., dated February 24, 2004, in accordance with Rule 10b5-1. In addition, Mr. O'Connor indirectly owns 165,680 shares of Common Stock, of which 15,680 shares of Common Stock are held by Mr. O'Connor's wife and 150,000 shares of Common Stock are held by the KN Trust, of which Mr. O'Connor's wife is a trustee. Pamela Schoenfeld, Attorney-in-Fact 2004-07-06