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LOSS PER SHARE - Components of loss per share (Details) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Sep. 30, 2013
Sep. 30, 2012
Earnings Per Share [Abstract]        
Net loss attributable to common stockholders $ (605,567) $ (182,458) $ (1,767,192) $ (646,109)
Weighted average shares outstanding:        
Basic and diluted 835,583,081 702,779,768 795,794,181 651,188,384
Loss per share:        
Basic and diluted $ 0.00 $ 0.00 $ 0.00 $ 0.00