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LOSS PER SHARE - Components of loss per share (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Earnings Per Share [Abstract]        
Net loss attributable to common stockholders $ (743,048) $ (300,040) $ (1,161,625) $ (463,651)
Weighted average shares outstanding:        
Basic and diluted 811,905,248 656,319,856 779,676,653 637,381,387
Loss per share:        
Basic and diluted $ 0.00 $ 0.00 $ 0.00 $ 0.00