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CONVERTIBLE NOTES PAYABLE, AT FAIR VALUE - The effects on earnings associated with changes in the fair values of the convertible note payable (Details) (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Debt Disclosure [Abstract]
Interest expense recorded upon issuance of the convertible note payable		$ (16,462)
Interest recapture on fair value re-measurement of the convertible note payable	(80,609)	45,132
Net interest expense of the convertible note payable	$ (80,609)	$ 28,670

Interest expense on all other items not previously classified. For example, includes dividends associated with redeemable preferred stock of a subsidiary that is treated as a liability in the parent's consolidated balance sheet.

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